Industry News
Alphamax broadening the player base and setting the pace in digital gaming

Blueprint’s head of corporate accounts Nicola Wallbank talks us through the Alphamax cabinet which is setting the agenda for pub gaming machines.
Blueprint’s Alphamax cabinet with its high definition, edge-to-edge screens, an updated button panel, market leading note acceptor, ultra fast processing power and a pipeline of compelling content designed to suit modern consumer tastes, is succeeding in attracting new pub players and in the process building machine revenues.
Following its launch in Q4 2019 and high profile showings at ACOS, EAG and most recently at ICE London, the Alphamax has become the industry’s most talked about Category C game. “The Alphamax is a result of listening to and responding to what our customers want and need for their operation – which explains why the order book is so healthy,” confirmed Blueprint’s head of corporate accounts, Nicola Wallbank. “The market is searching for exciting new innovations and that’s exactly what we are providing with the Alphamax. Players want their gaming entertainment delivered courtesy of the large screens they have become accustomed to at home and in terms of the variety of gaming content it’s no longer a case of one size fits all with our teams of games creators designing for a range of different demographic groups and tastes.”
With the digital genre helping to make low stake gaming more mainstream and easier to understand, thereby attracting new players to the gaming entertainment experience, Blueprint has also addressed the specific operational issues which can have a huge impact on performance and income. The use of the Merkur MD100 note acceptor is a case in point. “Maximising machine uptime is a key objective for everyone in the supply chain – manufacturer, operator and PubCo – and the feedback we’ve received shows that the MD100 has helped to reduce refills by some 40 percent” stated Nicola. “The MD100 reads the entire note which not only reduces the risk of fraud but it also improves player confidence and enhances the player experience by accepting a very high percentage of notes.”
She added: “Gaming machines that look outstanding and complement a pub interior are part of the quality offer that consumers demand and cabinet design is crucial in what is a fiercely competitive market. The Alphamax is the result of talking with and listening to our customers. Every point of contact the player has with the Alphamax is smooth, fast, intuitive, trouble free and has the influence of the world famous Gauselmann brand running through it. Based on the response we continue to receive from the market I am confident that Blueprint is setting the pace in digital gaming entertainment.”
Industry News
Amusnet Introduces “Tournaments” to Elevate Online Gaming Engagement

Amusnet has introduced its latest promotional tool designed to enhance player engagement and boost operators’ performance. Tournaments reinforces Amusnet’s commitment to excellence, ensuring that its global network of partners can thrive in a competitive landscape and enjoy sustained success in the ever-evolving online gaming industry. With an intuitive interface, customisable tournament formats and seamless integration, this powerful tool is set to upgrade the online gaming experience and increase retention.
This versatile promotional tool enables operators to create highly engaging, dynamic tournaments that captivate players and encourage continuous participation. Whether it’s a time-limited challenge, a leaderboard-driven contest or an exclusive high-stakes competition, the tool offers complete flexibility to tailor rules, prizes and winning criteria to any gaming audience.
By implementing Tournaments, operators can enhance retention, increase activity and upscale revenue with its key features:
• Quick & Easy Setup – Create tournaments seamlessly with intuitive tools.
• Customisable Rewards – Offer cash, free spins or exclusive prizes.
• Diverse Win Criteria – Set different conditions for varied gameplay styles.
• Seamless Integration – Effortless integration into the Amusnet system for a smooth experience.
• Increased Retention & Revenue – Drive higher engagement and bets with Recurring tournaments.
Designed to boost engagement, the tool empowers operators of any scale to run dynamic, competitive events, providing endless possibilities for exciting gameplay experiences. Tournaments can be easily accessed through the newly upgraded Client Portal, where operators can request activation via the dedicated Request Form. With a seamless and efficient interface, the portal ensures partners have everything they need to optimise their gaming offerings and drive long-term success.
The post Amusnet Introduces “Tournaments” to Elevate Online Gaming Engagement appeared first on European Gaming Industry News.
Industry News
TaDa Compares the Market for Fishing-Shooting Games

TaDa Gaming continues to raise awareness of its unique fishing-shooting games through its recently launched Fi/Sh Experience Campaign.
Combining fishing, shooting and gaming, the new vertical offers strategic gameplay, with players targeting specific fish based on their multiplier value. With each shot fired placing a wager, it is the equivalent to a spin on a slot game, making fishing-shooting games recognisable, RNG, casino entertainment products.
However, fishing-shooting games offer a completely different player experience to spinning the reels and so TaDa began its 2025 global roadshows at ICE Barcelona with the aim of demystifying these exciting releases.
A key takeaway is in understanding the difference between slots and fishing-shooting games. With no reels or paylines, players target and shoot fish or creatures to win rewards from successful hits.
Unlike slots, this requires strategic decision making as to: target choice based on multiplier value or facility to trigger a bonus game; choice in weapons used; and an understanding of how to benefit from the many exciting bonus features including Power Ups, Immortal Bosses and Awakening Events.
The option to choose one of three “rooms” based on different volatility and wager levels in the same game gives players choices that do not usually exist with slots and makes every experience more personalised.
Graphics and animations are comparable to video gaming while real time shooting mechanics, alongside multiplayer capability, ensure fishing-shooting games are not an alternative to slots but a whole new experience.
In-built tutorials, demo play options and on-screen tips alongside a detailed paytable to provide a clear roadmap for successful play mean TaDa games deliver a straightforward and safe experience for all types of players to try these new titles.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Many players have gravitated to our fishing-shooting games looking for skill influenced gameplay, strategic choices, a more interactive and dynamic experience and multiplayer options.
“The flexibility in starting with a low volatility exposure and being able to change options within the same RNG game is very appealing. There is also the recognition that the wager process is similar to slots which makes players more comfortable.
“Furthermore, our releases including Bombing Fishing, Mega Fishing and Jackpot Fishing are localised for different markets and we have also optimised download times for superlight deployment making the games attractive across multiple demographics and jurisdictions.
“We are very excited about our fishing-shooting games and are delighted to be working to make them ever more accessible to players and operators.”
The post TaDa Compares the Market for Fishing-Shooting Games appeared first on European Gaming Industry News.
Industry News
ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026

Dr. Helmut Becker, CEO of ZEAL Network, has informed the Supervisory Board of the company of his decision not to extend his contract, which runs until January 31, 2026. The 56-year-old has decided to pursue his own entrepreneurial activities in the future after many years as a top manager. Dr Becker will then leave the company after more than twelve years on the Executive Board of ZEAL Network SE, including more than ten as CEO. He will remain fully committed to ZEAL as CEO until the end of his contract term and will ensure a smooth transition of his duties to a successor.
“ZEAL is in an excellent position to continue to grow in the future. After almost ten years as CEO, I have decided that now is the right time to pursue my own entrepreneurial endeavours. This has been a difficult decision for me. I will especially miss our exceptionally strong team and the unique culture we have built together, characterised by innovation, customer focus and team spirit. I will continue to work hard until the end of my term to achieve the goals we have set together,” said Dr Becker.
Dr Becker informed the Supervisory Board of ZEAL Network SE about his decision at an early stage, and the Supervisory Board will immediately initiate a structured process for the succession of the CEO.
Peter Steiner, Chairman of the Supervisory Board, said: “The Supervisory Board of ZEAL Network SE has noted with great regret Helmut Becker’s decision not to seek a contract extension. Helmut Becker has played a decisive role in taking ZEAL’s business development to a new level. Under his leadership, ZEAL has established itself as a market leader in the online lottery market, significantly expanded its customer base and crucially broadened its offering through innovative product development. On behalf of the Supervisory Board, I would like to thank him for his outstanding commitment and strategic vision. We wish him all the best for his personal life and professional career.”
Dr Becker has been CEO of ZEAL Network since September 1, 2015, after serving as Chief Marketing Officer (CMO) for over two years. Prior to joining the Executive Board, he was a member of the Supervisory Board of ZEAL for two years. Previously, he served as Chief Commercial Officer on the Management Board of XING AG and held various management positions at eBay Germany and as a management consultant at McKinsey. As CEO, Dr Becker was responsible for the acquisition of LOTTO24 AG, the return of ZEAL to Germany and the expansion of the portfolio to include freiheit+, Games and Traumhausverlosung.
The post ZEAL Network CEO Helmut Becker Will Not Extend His Contract Beyond January 2026 appeared first on European Gaming Industry News.
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