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Excitement mounts as BlueRibbon Software teams up with Soft2Bet to offer a bespoke playing experience

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B2B marketing platform provider BlueRibbon Software has entered a strategic partnership with the casino and sportsbook group Soft2Bet.

BlueRibbons agreement with Soft2Bet will see the operator implement cutting-edge jackpot-based solution across all the group’s online assets, further empowering Soft2Bet and solidify its competitive edge in the market as it offers bespoke online playing experiences.

This coming together further enables Soft2Bet the ability to create bespoke, content-agnostic jackpots across global regulated markets, a move that is set to substantially improve the user experience for Soft2Bet’s players, as it adds a new level of excitement and anticipation during gameplay.

The intelligently designed BlueRibbon Player Engagement Platform, packaged in a seamless overlay, promises to enhance player loyalty and brand differentiation, giving Soft2Bet the capability to create bespoke player solutions tailor-made to their objectives. This partnership not only reinforces BlueRibbon as an authority in creative gaming solutions through its product-agnostic, real-time gamification tools, it confirms the intrinsic value of BlueRibbon products in being instrumental in the evolution of gameplay and next-generation engagement.

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“Soft2Bet is an emerging leader in the online gambling industry and we at BlueRibbon are exceptionally excited to be partnering with such an industry mover and shaker. With product agnostic, real-time gamification tools, our Player Engagement Platform is geared up to enhance Soft2Bet’s player loyalty and brand differentiation while boosting their ability to incentivize players across regulated jurisdictions.Dan Fischer, co-founder and CMO of BlueRibbon Software.

Teodora Breskovska-Hall, Head of Casino at Soft2Bet, is also excited about the new partnership: “The deal with BlueRibbon is bringing Soft2Bet to a new level in terms of rewarding customer activity. Our long-term strategy for our brands incorporates not only stunning designs but also unique user experience with innovative and interesting mechanics for user rewards and instant gratification to enhance the truly amazing overall atmosphere we have already created. The jackpots powered by BlueRibbon are an integral part of this and I am looking forward to a long and successful partnership.”

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NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards

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NuxGame, the experienced betting and casino software provider, has been recognised at this year’s EGR B2B Awards, receiving a nomination for its Aggregation Platform.

The EGR B2B Awards is one of the most esteemed events in the industry and this shortlisting solidifies NuxGame’s status as a leading casino software supplier and a one-stop shop for casino operators.

Winners are to be selected by a panel of industry experts ahead of the ceremony at The Roundhouse in London on 13th June.

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NuxGame’s aggregation platform boasts over 13,600 slots titles from 135 leading providers, which has recently been bolstered thanks to partnerships with the likes of 3 Oaks Gaming, Vivo Gaming and Hacksaw Gaming.

The nomination follows a strong year for the provider, which has made strides in player retention and acquisition tools for its aggregation platform customers with features such as free spins, network tournaments, live streamer promotions and custom thumbnails.

This latest development for NuxGame serves as a testament to its philosophy of staying ahead of the tech curve and harnessing the latest technologies to provide a bespoke and customer-centric service.

Denis Kosinsky, Chief Operating Officer at NuxGame, said: “The EGR B2B Awards is one of the most important dates in the iGaming calendar, so we are honoured that our leading casino aggregation platform has been shortlisted.

“It’s fantastic to be recognised in these prestigious awards, as we are dedicated to delivering the most innovative casino game aggregation platform for our customers.”

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The post NuxGame’s Aggregation Platform shortlisted in EGR B2B Awards appeared first on European Gaming Industry News.

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Betsson Publishes its First Quarter 2024 Interim Report

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Betsson AB has published its interim report for the first quarter of 2024.

Highlights

  • Group revenue was EUR 248.2 (221.9) million, an increase of 12%. Organic increase of 25%.
  • Casino revenue increased by 19%. Sportsbook revenue decreased by 3% and the sportsbook margin was 6.6% (8.0%).
  • EBITDA was EUR 71.6 (54.3) million, an increase of 32%. The EBITDA margin was 28.8% (24.5%).
  • Operating income (EBIT) was EUR 57.9 (43.0) million, an increase of 35%. The EBIT margin was 23.3% (19.4%).
  • Net income was EUR 42.8 (36.6) million, corresponding to EUR 0.30 (0.28) per share.
  • Operating cash flow was EUR 50.0 (48.8) million.
  • Net debt was EUR -68.1 (-104.5) million.
  • Active customers increased by 15% to 1,281,267 (1,115,641).

CEO’s Comments

“Positive start to the year for Betsson – continued high customer activity and the highest ever operating income”

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For Betsson, the first quarter of 2024 was characterised by a continued positive development with high customer activity, good growth and strengthened profitability, as well as new growth-oriented initiatives. Revenue was up 12 percent year over year, and operating income (EBIT) increased as much as 35 percent to a new record level, while the operating margin strengthened to 23.3 (19.4) percent.

After the new president in Argentina took office, a devaluation of the Argentine peso of more than 50 percent was carried out in December, which had a negative effect on reported revenue for the Group in the first quarter. Organically, revenue increased by 25 percent compared to the corresponding quarter of the previous year.

The high customer activity drove strong growth in gaming turnover for both casino and sports betting, with year-over-year increases of 14 and 25 percent, respectively. Casino revenue increased by 19 percent year over year. The sportsbook margin amounted to 6.6 (8.0) percent, which was lower than the average margin for the past two years and meant that the high activity and increased turnover in sports betting was not fully reflected in revenue for the quarter. The lower sportsbook margin particularly impacted revenue in Latin America.

Betsson’s ambition is to generate stable earnings growth in the long run. The strategy to achieve this is based on geographic diversification and growth investments within existing markets, new markets, B2B and M&A. Within existing markets, it can be mentioned that the Betsson brand was introduced on the Italian market in March, at the same time as a collaboration was started with the former superstar of Italian football, Francesco Totti. Italy remains an important market with great potential for Betsson. In addition, Betsson went live in Cordoba, Argentina during the quarter, which means that the Group now offers games under local gaming licenses in three Argentine provinces. In new markets, a new online casino offering was launched in Belgium through the acquired company betFIRST, based on the category A+ license. The license enables a complete online casino offering including slots, table games and live casino. B2B continues to be an important strategic area where previous years’ investments continue to bear fruit and continued to perform strongly during the quarter. In terms of M&A, a gaming operator licensed in the Netherlands that offers casino games via the websites www.goldruncasino.nl and www.goldruncasino.com, and a game studio that develops casino games, were acquired in February. The transaction is subject to an approval from the Dutch gambling authority before the integration work can begin.

Sustainability is an important part of Betsson’s strategy and for the second year in a row Betsson sponsored the Consumer Protection Zone at the ICE gaming fair in London. This part of the fair aims to increase knowledge about responsible gambling and all proceeds from this part go to organisations that work with responsible gambling.

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After the positive start to the year, we now look forward to following the final rounds of the European football leagues and cups, before it is time for the best national football teams to measure their strengths in the UEFA Euro 2024 and Copa America in June and July. There is football fever out there and within the entire organisation a number of activities are already underway to ensure that Betsson will be able to deliver a powerful player offering for new and existing customers during these major championships. See you this summer!

The post Betsson Publishes its First Quarter 2024 Interim Report appeared first on European Gaming Industry News.

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Navajo Gaming Honors 186 Team Members for Employee Milestones

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This month The Navajo Nation Gaming Enterprise (Navajo Gaming) honored 186 of its total 1200 team members for reaching significant employment milestones including 15, 10, and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Less than 10 years after Navajo Gaming was created by the Navajo Nation and charged with the mission of creating jobs, increasing revenues, and stimulating incremental economic development within the Navajo Nation, the gaming enterprise created over 7425 direct, indirect and induced jobs with an overall economic output of over a billion dollars.

“Navajo Gaming employs 1200 people, 85 percent of whom are Navajo citizens. The award-winning AAA’s coveted Four Diamond Twin Arrows Casino Resort shares Navajo Culture through architectural nuances and local artists. Each of the property dining eateries feature ‘Navajo Beef,’ and traditional cuisine of the Navajo people, and our invitation to stay, play and relax at one of our four properties or Travel Center is an open welcome to the Navajo Nation’s beautiful scenic transformation,” Matthew Shunkamolah, Interim Chief Executive Officer of Navajo Gaming, said.

Team members recognized for 15 years of services have worked their way up to a wide variety of position within the enterprise from General Manager and Executive Director of Slots, to Director of Security, Food and Beverage Supervisor and Executive Director of Government Affairs.

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