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Gambling in the USA

American Gaming Association Launches Responsible Sports Betting Ad Campaign

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Fans in legal sports betting states will see in-arena responsibility messaging due to the American Gaming Association’s (AGA) new public service campaign designed to educate fans and consumers about responsible sports betting practices.

The Have a Game Plan™, Bet Responsibly campaign is currently live in Capital One Arena in Washington, DC and T-Mobile Arena in Las Vegas, NV, with plans to launch in other sports betting markets soon. Through the campaign, the AGA is leading the gaming industry in responsible sports betting promotion, both in key markets and nationally. The effort also focuses on bolstering responsible gaming engagement from sports leagues, teams, and other new entrants into the sports betting ecosystem.

“This is a watershed moment for sports betting in the United States,” said Bill Miller, president and CEO of the American Gaming Association. “Roughly 100 million Americans will be able to legally wager on sports in their state by the end of this year. It’s more important than ever that the gaming industry, and our new partners in the sports betting ecosystem, are proactive in equipping patrons with the tools they need to engage in these offerings in a responsible manner.”

The campaign focuses on four responsible sports betting principles:

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  • Set a budget and stick to it.
  • Keep it social: play with friends, family, and colleagues.
  • Be informed: learn the details of the games you’re playing.
  • Play with trusted licensed, regulated operators.

“By encouraging consumers to have a game plan when they wager, the industry is making good on its commitment to instill responsibility as a key tenant of every new legal sports betting market,” added Miller.

“When it comes to legal sports betting, nothing can be more important than responsibility,” said Jim Van Stone, president, business operations and chief commercial officer of Monumental Sports & Entertainment. “Monumental Sports is proud to support the AGA’s Have a Game Plan™ campaign in Capital One Arena and establish a high bar for responsibility, even before legal sports betting launches in Washington, DC.”

“The Golden Knights are pleased to work with the American Gaming Association to extend our state’s longstanding commitment to responsibility by encouraging all of our fans to Have a Game Plan™,” said Vegas Golden Knights President Kerry Bubolz. “Gaming should always be enjoyed responsibly. We look forward to working with the AGA on educating our fans and reinforcing this messaging during our home games at The Fortress.”

Background

  • On the first anniversary of the invalidation of the Professional and Amateur Sports Protection Act (PASPA) last May, the AGA and its members announced self-regulation of sports betting advertising.
  • Fourteen states now offer legal, regulated sports betting, with six more states and the District of Columbia poised to open legal markets in the coming months.
  • Americans have legally wagered more than $19 billion on sports nationwide since PASPA was overturned, generating $175 million in tax revenue to state and local governments.
  • The AGA’s interactive sports betting map enables fans to stay up to date on where sports betting is legally available.

The campaign announcement coincides with Problem Gambling Awareness Month. The AGA and its members are committed to providing consumers with responsible gaming education and resources to help keep sports betting and other gaming activities a form of fun, adult entertainment.

casino games

CasinoWebScripts Hits Milestone with 200 Sweepstakes Casino Games for the US Market

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In an exciting development for sweepstakes operators across the US, CasinoWebScripts has announced a significant milestone: the release of more than 200 in-house developed sweepstakes casino games. This achievement highlights the company’s commitment to innovation and its dedication to providing high-quality, engaging gaming experiences without the burden of monthly revenue sharing.

CasinoWebScripts’ unique approach allows operators to rent these state-of-the-art games for a fixed monthly fee, eliminating revenue share, GGR% fees, and usage limitations. This model ensures that operators can offer top-tier entertainment to their players while enjoying predictable, straightforward billing.

Further enhancing their sweepstakes software, CasinoWebScripts has introduced an array of features tailored specifically to the needs of the US market. Players can now earn free coins for various activities such as verifying their email, confirming their phone number, and inviting friends. Additionally, the introduction of a VIP program and a complex Affiliate Program brings more value to the player experience, with customizations that resonate with the US audience.

To ensure a seamless operation for its clients, CasinoWebScripts has also created strategic partnerships with prestigious third-party providers for essential services like KYC, credit card processing, and anti-fraud measures. These collaborations have resulted in a fully integrated solution that allows operators to run their business smoothly, without worrying about missing components.

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Oscar Stevens, Product Manager at CasinoWebScripts, said: “Achieving this milestone reflects our team’s dedication and commitment to excellence and innovation. Our suite of over 200 sweepstakes games and the comprehensive features we’ve rolled out are designed to set our clients apart in the competitive US market. We are committed to providing solutions that are not only user-friendly but also ensure a secure and engaging gaming environment for players.”

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DraftKings

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

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It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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Gambling in the USA

INFRONT BETTOR EXPANDS NORTH AMERICAN OPERATIONS IN PARTNERSHIP WITH RUSH STREET INTERACTIVE AGREEMENT

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Key Partnership Across RSI Brands BetRivers and RushBet Includes Access to Infront’s Official ITF Data and Streams from 2025.

Infront Bettor, Infront’s betting-focused division, has successfully secured a strategic partnership with Rush Street Interactive Inc NYSE RSI (“RSI”), one of the leading operators in the Americas and the online operator of BetRivers in North America and RushBet in Latin America.

The new agreement covers Infront’s extensive portfolio, including access to the official fast path data of all International Tennis Federation ITF events, exclusively distributed by Infront Bettor from 2025. Official feed data directly from the umpire’s chair will be made available for over 58,000 matches from the Men’s and Women’s World Tennis Tour, the Billie Jean King Cup, and the Davis Cup. The corresponding video streams will also be distributed for a large portion of these matches.

The deal also covers Infront’s wider streaming portfolio from more than 40 global rights holders across soccer, basketball, and ice hockey. This includes top European soccer competitions such as France’s Ligue 1 Uber Eats from the 2024/25 season and premium ice hockey tournaments such as the IIHF Ice Hockey World Championship.

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Diogo Almeida, Head of Sales, Infront Bettor said: “Our venture into the US betting landscape marks a significant milestone for the bold plans we have for Infront Bettor, and partnering with a key player, like RSI, in the industry is obviously the best way to significantly bolster our presence in this rapidly expanding market. It also ensures that fans have unmatched access to top-tier global sports events, which will be perfectly complemented with 24/7 betting opportunities through our partnership with the ITF.”

Richard Schwartz, CEO of Rush Street Interactive, said: “This partnership is a pivotal step for us in enhancing our offering to make sure we have premium and round-the-clock coverage for our customers. We are also very proud to continue to deliver the ITF to our bettors through next year, offering an enhanced tennis package that will see us consume more events than ever before. We know Infront has plans to offer a more immersive tennis betting experience, adding supplementary betting markets through collecting level 2 and level 3 data, and we look forward to seeing these come to life next year.”

For more information, visit infront.sport.

 

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