Daily Fantasy Sports
DraftKings Signs Multi-year Partnerships With Three NBA Franchises
Expanding League Relationship Through New Celtics, 76ers, Pacers Deals
DraftKings Inc. announces expanded partnerships with three National Basketball Association (NBA) franchises, making DraftKings an official partner of the Boston Celtics, Philadelphia 76ers, and Indiana Pacers. All three partnerships include the use of official team marks and logos, in addition to various branding options, ultimately enhancing DraftKings’ user experience and bringing sports fans closer to their favorite NBA teams.
“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” said Ezra Kucharz, chief business officer at DraftKings. “Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”
PACERS: The partnership with the Pacers makes DraftKings the Official Daily Fantasy Sports and an official Sports Betting Partner of the Indiana Pacers. With this comes rights to marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, DraftKings will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”. This diverse suite of experiences, comprised of practice court scrimmages, game tickets, and alumni meet and greets, will provide unparalleled access for fans and users alike.
“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Rick Fuson, Pacers’ sports and entertainment president and COO. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”
76ers: Per the agreement with the 76ers, DraftKings is now the exclusive and Official Daily Fantasy Partner – and a sportsbook and online casino partner – of the Philadelphia 76ers. As part of the partnership, along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.
“Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space. The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport,” said Philadelphia 76ers President Chris Heck.
CELTICS: As part of the Celtics partnership, which focuses solely on Daily Fantasy Sports, DraftKings has been named the team’s Official Daily Fantasy Sports Partner. With this strategic relationship, DraftKings will continue to bolster its presence in its hometown market, gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.
“Daily fantasy sports players are amongst the most highly engaged NBA fans,” said Celtics Team President Rich Gotham. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”
Since launch, DraftKings has seen over 500 million entries into DFS contests and about an astounding 40 percent of all DraftKings bettors have placed a wager on an NBA game. As an Authorized Sports Betting Operator of the NBA and the Official and Exclusive DFS and Sports Betting Partner of Madison Square Garden, DraftKings continues to invest heavily into NBA properties and fanbases. Ultimately, these partnership deals emphasize DraftKings continued commitment to growing its customer base and further positioning the company as an industry leader in sports gaming.
All DraftKings Sportsbook and Daily Fantasy offerings, including the NBA, are available for mobile download on both iOS and Android.
Acquisitions/Merger
FantasySpin and FastDraft Announce Merger to Create the Ultimate Fantasy Sports Platform
FantasySpin, a premier Daily Fantasy Sports (DFS) operator, and FastDraft, the rapidly growing Best Ball platform, announced a corporate merger. The strategic combination will create a fantasy sports powerhouse offering sports fans an unparalleled, all-encompassing fantasy experience.
FantasySpin and FastDraft booked over $1M in contest entries in the first year. The stage is now set for massive 2026/2027 growth as FantasySpin contests will be available to an expanded population of 330 million people across 38 U.S. states and Canada.
DFS Innovation Leader
FantasySpin, renowned for its groundbreaking contributions to the Daily Fantasy Sports (DFS) industry, strengthens its market position with this merger. The company’s patented DFS products gamify the process of building fantasy lineups to provide immediate gratification. FantasySpin users leverage skill and strategy to build teams in a thrilling, slots-like experience—sitting at the intersection of iGaming and fantasy sports. The merger reinforces FantasySpin’s commitment to delivering hyper-engaging user experiences and fostering innovation within the DFS space.
“This merger is a monumental step forward for the fantasy sports industry. Our community loves the immediate gratification of DFS, and we recognize the explosive popularity of the Best Ball format. By joining forces with FastDraft, we are giving more than 60 million fantasy gamers in North America the ultimate toolkit to play how they want and when they want, fast,” said Steve “Dakota” Happas, CEO of FantasySpin.
Revolutionizing Best Ball
FastDraft’s proprietary, user-friendly best ball format allows drafts to finish in under five minutes. The platform eliminates the need for constant in-season roster management, waivers, and trades. The merger allows FastDraft to instantly expand its NFL products to the NBA, PGA, MLB, NHL, and other major sports. With the addition of FantasySpin DFS contests, FastDraft users may now enjoy sweating the action across all major professional sports 365 days a year.
According to FastDraft founder Matt Kelley, the partnership is a game-changer for fantasy sports players around the world.
“These two brands teaming up is excellent news for fantasy players worldwide, and I’m thrilled to witness the exciting possibilities that lie ahead as we unite the best daily and season-long fantasy formats on the planet,” said Kelley.
A Unified Platform Vision
The merger signifies a milestone as FantasySpin looks to integrate its engaging free-to-play and real-money game formats across 5 major professional sports, as well as college football and basketball, into FastDraft’s full suite of NFL fantasy sports contest formats. Users will soon be able to deposit and play seamlessly between platforms, marking a significant advancement in fantasy sports offerings. Anticipated integrations include:
• New DFS Markets: 86% of the U.S. population will have access to FantasySpin’s slots-meets-daily fantasy contests.
• Expanded Contest Optionality: Users will have a robust suite of gamified DFS experiences and rapid Best Ball draft formats across major sports.
• Unified Wallet System: A single account and shared bankroll to manage funds across all game types.
• Shared Promotions and Loyalty Rewards: Earn special prizes, promo funds and free-play bonuses regardless of which format you choose to play.
“The sports gaming ecosystem is heading toward a significant consolidation — operators like DraftKings, FanDuel, Fanatics, Underdog, and Betr are all competing for the same users, many of whom already have accounts across every platform, and the rise of prediction markets (Kalshi, Robinhood) has only accelerated that disruption and pressure on traditional operators. The companies that survive will be those who find ways to differentiate their product or merge with others, and we built FantasySpin around a truly unique experience — where skill meets thrill — precisely for that reason,” said Steve “Dakota” Happas, CEO of FantasySpin.
The post FantasySpin and FastDraft Announce Merger to Create the Ultimate Fantasy Sports Platform appeared first on Americas iGaming & Sports Betting News.
Daily Fantasy Sports
PrizePicks Becomes Official Daily Fantasy Partner of NBA
The National Basketball Association (NBA) and PrizePicks, a leading sports entertainment operator in North America, announced a multi-year partnership, making PrizePicks an official Daily Fantasy Sports Partner of the NBA. The partnership will expand fan engagement through innovative experiences and content.
Through the league partnership, PrizePicks will integrate NBA intellectual property across its daily fantasy and free-to-play products and marketing initiatives. This includes the use of NBA League, collective NBA Team, and NBA Event marks across approved digital platforms, including the PrizePicks app and website. The partnership was facilitated by KLUTCH Sports Group’s Brand Consulting and Sports and Brand Insights divisions.
“This partnership with the NBA marks an important milestone for PrizePicks as we continue to grow alongside one of the most iconic leagues in sports. Basketball has always been at the heart of our brand, and this collaboration reflects our deep roots in the game. Our focus has always been on delivering fun and responsible experiences, and working with the NBA allows us to bring that commitment to fans through innovative integrations that enhance how they engage with the game,” said Mike Ybarra, CEO of PrizePicks.
“PrizePicks has established itself as a leader in daily fantasy sports through innovation and a strong focus on the fan. We’re excited to collaborate with PrizePicks to enhance the NBA fan experience by combining the league’s unmatched moments with PrizePicks’ interactive innovation, creating new and engaging ways for fans to connect with the game,” said Eric Rimsky, Head of Domestic Fantasy at NBA.
The agreement also enables PrizePicks to execute promotional campaigns and participate in co-marketing efforts across NBA digital and media platforms. Additionally, the National Basketball Players Association (NBPA) will grant PrizePicks the ability to use images of multiple NBA players across its marketing, content, and promotional initiatives.
As PrizePicks continues to expand its national footprint, the company remains committed to maintaining the highest standards of compliance, integrity, and Responsible Gaming. In 2025, PrizePicks earned iCAP accreditation from the National Council on Problem Gambling, becoming the first and only fantasy sports operator to receive this certification.
The post PrizePicks Becomes Official Daily Fantasy Partner of NBA appeared first on Americas iGaming & Sports Betting News.
Atlas World Sports
Atlas World Sports Launches its New DFS Product, AtlasDFS
Atlas World Sports, the sports betting platform that aggregates odds and data from more than 20 sportsbooks into a single app, has launched AtlasDFS, its new daily fantasy sports product.
Atlas World Sports has built its reputation as the Expedia of sports betting — a single app where users can compare odds, bonus offers, and bet types across regulated sportsbooks such as DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock Bet. AtlasDFS adds a full daily fantasy experience to that ecosystem, giving users one place to research, compare, and compete.
AtlasDFS is live now with the NBA and will expand to the PGA Tour and NHL in Q2, MLB in July, and the NFL this fall. The site uses a Pick’em format in which users select More or Less on stat projections for two to six players per entry. The platform grew out of a strategic acquisition in October 2024 and has since been rebuilt and integrated into the broader Atlas ecosystem alongside live scores, stats, expert analysis, and predictive AI.
“Our goal is to build a next-generation fantasy sports experience that blends everything fans love about daily fantasy with the real-time power of sports betting insights,” said Kevin Koeppel, Director of Product at Atlas World Sports.
Koeppel, who previously founded the DFS product No House Advantage, which later transitioned to Betr, was brought on to head Atlas World Sports’ expanding fantasy division.
“Adding AtlasDFS completes the picture for our users. Whether you’re shopping for the best line, tracking live stats, or building a daily fantasy lineup, you can do all of it with Atlas. That’s what we’ve been working toward,” said Robert Kraft, CEO and Co-Founder of Atlas World Sports.
AtlasDFS is accessible through the Atlas World Sports app and at AtlasDFS.com.
The post Atlas World Sports Launches its New DFS Product, AtlasDFS appeared first on Americas iGaming & Sports Betting News.
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