Press Releases
Retail Innovation a key theme for Spotlight Sports Group at ICE 2020
The future of retail was a key talking point at the new-look Spotlight Sports Group Cafe at ICE London. The group’s breadth of services was on display through new retail products recently launched in the state-of-the-art Ladbrokes Coral concept stores.
The Racing Post Betting Shop Display, an essential part of the experience for retail bookmakers for decades, has been transformed into interactive touch screens. Providing customers with up-to-date form on every horse running in Britain and Ireland, the offering has now expanded to territories across the globe including South Africa, France and the US. It also shows key information on virtual racing.
The expansion into supplying sports content has been well received in the marketplace, with Spotlight Sports Group’s range of expertise in the sporting sector now used to provide tipping content and up-to-the-minute data for more than 20 sports. This content can now be offered to retail bookmakers through off-the-shelf digital display screens that provide customers with all the essential information they need to place a bet, all available in more than 70 languages.
Speaking about Spotlight Sports Group, Director of Retail, Alan Pepperell discussed the positivity around the rebrand and the excitement surrounding new, innovative retail products.
“The ICE exhibition is a critical week for us and this year was especially important with the launch of our Spotlight Sports Group. Given our acquisition of ICS and Apsley in recent years it was important we demonstrated our expanded capabilities, and ICE allowed us to showcase our breadth of services.
“Having the latest version of the Interactive BSD (Betting Shop Display), as well as the Sports bet-prompt screen on the stand led to a number of positive conversations. Demonstrating how our coverage now extends to international horse racing as well as British and Irish, and how our talented sports team has expanded our offering with pre and in-play tipping, all of which can be translated into 70+ languages through the expertise at ICS-Translate, saw constant interest over the three days of ICE.”
Speaking about the conference, Alan highlighted a constant theme with the host of exhibitors: “Innovation was key at ICE this year, with a number of stands focusing on how they are looking to diversify. Self-service betting is a primary focus in retail and there seemed to be a number of new entrants to the market.”
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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