Press Releases
European Lotto Betting Association Says Lottery Sector Needs to Embrace Innovation
Ed Mouton, Chair of the European Lotto Betting Association (eLBA), told the Modernising Lotteries Conference in London that the sector, like events betting, needs to embrace innovation to remain competitive.
Speaking as part of a panel on the future of the lottery, Mr. Mouton laid out his vision for a competitive and modern lottery market. “The lottery sector faces a number of challenges and needs to revise its business model if it is to appeal to a younger and increasingly demanding digital audience,” he said. “Boosting competition is the only way to ensure innovation and allow for constant improvement in customer experience, this is what we have seen in the events betting sector. Failing to do that, lotteries will struggle to remain competitive and reverse their image of an ultimately aging product category.”
The conference was part of the ICE VOX Conference Series, one of the biggest industry events of the year, and examined the challenges and opportunities facing the lottery sector. Panels debated topics related to consumer demand and protection and regulatory issues as well as the possibilities for harmonious existence between private and national lotteries. Speakers also debated the future of lotteries and the trends transforming the sector.
Mr. Mouton also reiterated eLBA’s commitment to aligning with best practices when it comes to ensuring a safe gambling experience for customers. He was vocal about eLBA members’ readiness to comply with all necessary player protection measures applied to the events betting sector and stressed that the same protection standards should indeed also apply to lotteries.
Lotto betting, which is an innovative product within the events betting sector, has become increasingly popular amongst customers in Europe. Rising demand, as well as the growing recognition of lotto betting products, has led to the development of thriving, competitive markets in countries such as the United Kingdom, Ireland, and Sweden.
eLBA gives a collective voice to five of the biggest companies in the fast-growing lottery betting sector. The Association strives to achieve a sustainable and coherent regulatory environment in Europe that provides a level-playing field for operators and ensures adequate consumer protection.
Asia
SA Gaming partners with EGT Digital to offer extraordinary gaming experiences
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SA Gaming is delighted to announce our new partner, EGT Digital, one of the largest gaming platforms in Europe. This agreement will see our games available on EGT Digital’s platform.
This collaboration marks an important milestone for both of us as it enhances our brand visibility and allows us to reach a broader audience. This alliance is also bringing elevated gaming experience to players on the platform of EGT Digital.
As one of the fastest-growing brands in Europe, EGT Digital has an extensive network and a comprehensive product portfolio that attract a diverse player base from numerous markets around the world. As players of EGT Digital now have access to our wide range of Live Games, which are certain to attract players – this new partnership certainly fulfills the business objectives of both EGT Digital and SA Gaming.
EGT Digital’s spokesperson commented, “For us at EGT Digital, the priority number 1 is always to give our customers the best gaming experience. That is why we are very pleased to have the opportunity to offer them SA Gaming’s titles, standing out with great thematic diversity, highly engaging mechanics and captivating bonuses. We believe that this partnership will both enrich our platform and enhance the game developer’s reach, while providing players with access to the high-quality gaming content they are looking for.”
As we continue to provide top-notch entertainment, this agreement creates new room for both of us to grow and flourish. We are eager to embark on this journey together and look forward to the infinite possibilities that would deliver exceptional value to all players.
The post SA Gaming partners with EGT Digital to offer extraordinary gaming experiences appeared first on European Gaming Industry News.
Anti-Fraud Innovation of the Year
Frogo Wins “Anti-Fraud Innovation of the Year” at SiGMA Central Europe 2025
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Frogo has won the “Anti-Fraud Innovation of the Year” award at the SiGMA Central Europe B2B Awards 2025. The award recognizes companies that are redefining how businesses approach risk, security and operational transparency.
Unlike traditional systems focused on blocking individual cases of fraud, Frogo’s approach is built around strategic prevention and real-time decision support. The platform helps businesses to understand their data, predict potential risks and act before losses occur. It combines artificial intelligence, behavioral analytics, graph-based forensics and – most importantly – deep industry expertise in a single environment that enables teams to identify fraud patterns and adapt instantly to changing traffic or threat dynamics.
“We’ve always seen fraud prevention as more than a reactive process,” said Volodymyr Todurov, CEO at Frogo. “Our goal is to help companies think strategically about risk, to build systems that recognize patterns, not just red flags. That’s what makes prevention sustainable.”
The SiGMA jury highlighted Frogo’s ability to balance automation with flexibility, allowing companies across sectors such as iGaming, fintech and e-commerce to maintain both security and user trust. Businesses using Frogo can automate complex fraud checks, reduce operational noise and focus on making informed, timely decisions rather than manual investigations.
The post Frogo Wins “Anti-Fraud Innovation of the Year” at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
BGaming
Explore the Galaxy with BGaming’s Star Trek™: The Next Generation
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Rapidly expanding content provider brings an iconic franchise to life with Star Trek
: The Next Generation
Popular iGaming content provider BGaming boldly goes where no slot studio has gone before with the release of Star Trek
: The Next Generation.
The slot honours the legacy of the show, beaming players into a new dimension with an entertainment-first approach that will please Star Trek
fans and newcomers alike.
Star Trek
: The Next Generation is a feature-rich adventure that captures the atmosphere and excitement of the legendary sci-fi show. Players will encounter iconic characters from the series, including Captain Jean-Luc Picard, Worf, and Data. Sci-fi sound effects play as the reels spin, while intergalactic-style animations bring the action to life, immersing players in the fast-paced bonus features.
The slot uses a 5×5 set-up, with 3,125 ways to win on every spin, with a cascading win mechanic, ensuring the action never lets up. It also boasts an impressive RTP of 96.46%.
Bonuses are inspired by popular elements from the show, with players able to enjoy Next Generation Free Spins, a Respin Bonus round, and the Warp Speed Wheel, with out-of-this-world wins of up to x10,000 the stake available. Players will also have the option of buying their way into the Respin Bonus and the Free Spins round for x30 and x75 their stake, respectively.
Igor Bondarenko, Product Owner of Publishing at BGaming, said, “We are massive sci-fi enthusiasts at BGaming, so it is an honour to bring one of the greatest sci-fi properties of all time to the reels with Star Trek
: The Next Generation.
While this is a celebration of the show’s legacy, the gameplay is engaging enough to attract players who have never seen the series, while also satisfying long-time Trekkies.”
The post Explore the Galaxy with BGaming’s Star Trek™: The Next Generation appeared first on European Gaming Industry News.
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