Press Releases
European Lotto Betting Association Says Lottery Sector Needs to Embrace Innovation
Ed Mouton, Chair of the European Lotto Betting Association (eLBA), told the Modernising Lotteries Conference in London that the sector, like events betting, needs to embrace innovation to remain competitive.
Speaking as part of a panel on the future of the lottery, Mr. Mouton laid out his vision for a competitive and modern lottery market. “The lottery sector faces a number of challenges and needs to revise its business model if it is to appeal to a younger and increasingly demanding digital audience,” he said. “Boosting competition is the only way to ensure innovation and allow for constant improvement in customer experience, this is what we have seen in the events betting sector. Failing to do that, lotteries will struggle to remain competitive and reverse their image of an ultimately aging product category.”
The conference was part of the ICE VOX Conference Series, one of the biggest industry events of the year, and examined the challenges and opportunities facing the lottery sector. Panels debated topics related to consumer demand and protection and regulatory issues as well as the possibilities for harmonious existence between private and national lotteries. Speakers also debated the future of lotteries and the trends transforming the sector.
Mr. Mouton also reiterated eLBA’s commitment to aligning with best practices when it comes to ensuring a safe gambling experience for customers. He was vocal about eLBA members’ readiness to comply with all necessary player protection measures applied to the events betting sector and stressed that the same protection standards should indeed also apply to lotteries.
Lotto betting, which is an innovative product within the events betting sector, has become increasingly popular amongst customers in Europe. Rising demand, as well as the growing recognition of lotto betting products, has led to the development of thriving, competitive markets in countries such as the United Kingdom, Ireland, and Sweden.
eLBA gives a collective voice to five of the biggest companies in the fast-growing lottery betting sector. The Association strives to achieve a sustainable and coherent regulatory environment in Europe that provides a level-playing field for operators and ensures adequate consumer protection.
Ebaka Games
Ebaka Games secures first aggregator partner with Hub88 deal
Ebaka Games has taken a major step in its growth journey by securing its first aggregator partnership with Hub88, officially ending its period of exclusivity with menace.com and opening up to new commercial opportunities.
The new agreement will see Hub88’s network of operators among the first to access Ebaka Games’ distinctive portfolio, known for its original mechanics and bold approach to instant-play gaming.
Through seamless integration via the Hub88 API, partner operators can quickly onboard Ebaka’s full suite of instant games. The portfolio is designed to stand out, featuring dynamic gameplay, striking visuals, proprietary Ebaka game modes, high-volatility mechanics, and generous multipliers. The studio’s focus is firmly on delivering instant entertainment and driving strong player engagement.
Commenting on the partnership, Ebaka Games CEO Vitalii Zalievskyi said:
“It is time to bring Ebaka Games’ genuinely thrilling content to players around the world, and partnering with Hub88 is an important step as we scale our operations. We’re excited that operators can now integrate our games so easily, and we look forward to building a strong, long-term partnership with Hub88 as we expand globally.”
The Hub88 deal marks the first phase of Ebaka Games’ wider distribution strategy. The studio has confirmed that additional partnerships are already in the pipeline, with its content set to roll out across major operators and leading aggregators in the near future.
The post Ebaka Games secures first aggregator partner with Hub88 deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Fantasy Sports
PrizePicks Returns to New York
PrizePicks, the leading sports entertainment operator in North America, announced that it has launched its innovative peer-to-peer fantasy sports contest in New York. Players across the state can now compete in engaging leaderboard style fantasy sports games.
“Returning to New York is a testament to the state’s commitment to embracing innovative gaming products,” said Nick Zabriskie, SVP of Government Affairs, PrizePicks. “Players deserve a competitive landscape, allowing them to engage with their favorite contests in a regulated environment. We’re excited to bring our games back to sports fans who have eagerly been awaiting our return and to extend our footprint in the Empire State.”
In October, PrizePicks was awarded an interactive fantasy sports license by the New York State Gaming Commission. New York is the 16th state to formally ratify PrizePicks’s fantasy contests as games of skill under its interactive fantasy sports rules.
As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
The post PrizePicks Returns to New York appeared first on Americas iGaming & Sports Betting News.
Arizona
Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M
The Arizona Department of Gaming today highlighted a major milestone: the upcoming Super Bowl will be the fifth played under Arizona’s legal, state-regulated sports wagering framework. Since regulated event wagering launched in 2021, Arizona’s oversight—guided by state law and Tribal-State Compacts—has aimed to protect consumers, preserve integrity, and generate public revenue.
Key November 2025 figures: strong wagering growth
In its latest monthly report, the Department said Arizona bettors wagered approximately $965 million on sports and events in November 2025 — about a 7.5% increase versus November 2024. The state collected roughly $5.5 million in privilege fees for the month.* Fiscal year-to-date privilege fees total $26.3 million (about $25.7M from event wagering and $637,399 from fantasy sports).
Arizona also recorded its highest monthly event wagering in October 2025 with $967,141,269, and the second-highest in November 2025 with $965,233,844.*
Regulated framework and consumer protections
Arizona’s regulated model requires licensed operators to follow statutory rules, Tribal-State Compacts, and ongoing regulatory oversight. The Department conducts audits, compliance reviews, and integrity controls designed to prevent fraud and illegal activity. Licensed event wagering operators remit privilege fees, calculated as a percentage of gaming revenue — with 90% of those fees directed to Arizona’s General Fund to support state programs and priorities.
There are currently fourteen licensed event wagering operators approved to offer wagering in Arizona, each subject to ongoing Department review and potential audit adjustments.
Responsible play and support resources
The Department emphasizes the importance of using state-licensed event wagering and fantasy sports apps or retail locations. For guidance and safety tips, players are encouraged to visit Check Your Bet at gaming.az.gov/checkyourbet.
For individuals and families affected by problem gambling, the Department’s Division of Problem Gambling offers confidential, subsidized treatment and resources statewide at problemgambling.az.com.
* Disclaimer: Monthly operator figures are self-reported and subject to adjustment after Department audits and review. The Department does not guarantee the final accuracy of the self-reported totals.
The post Arizona Department of Gaming Marks Fifth Super Bowl of Legal Sports Betting — November Wagers Top $965M appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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