Gambling in the USA

Hard Rock International Unveils Star-Studded Cast In Big Game Commercial

Published

6 years ago

January 31, 2020

Jennifer Lopez stars, cameos from DJ Khaled, Alex Rodriguez, Pitbull, and Steven Van Zandt in “The Hype,” directed by Michael Bay

Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.” The first Big Game commercial for both the brand and South Florida-based filmmaker, “The Hype” follows global superstar Jennifer Lopez on a thrilling pursuit through the world’s first Guitar Hotel® at the newly expanded Seminole Hard Rock Hotel & Casino Hollywood, encountering a few familiar faces along the way.

Hard Rock International will debut its first Big Game commercial at the end of the first half of the event broadcast on February 2, 2020, which takes place at the state-of-the-art Hard Rock Stadium in South Florida.

“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” expressed megastar Jennifer Lopez. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”

Hard Rock tapped filmmaker Michael Bay to create a highly visual, fast action commercial that will leave a lasting impression on audiences. Bay’s repertoire – with film credits including, “Armageddon,” the “Transformers” series, and “Bad Boys” – name recognition and deep roots in South Florida make him the ideal fit for this powerful collaboration.

Joining Jennifer Lopez in the spot are GRAMMY® Award winning artist and producer DJ Khaled, who just announced a residency with Hard Rock International; GRAMMY® Award winner Pitbull; former Major League Baseball All-Star Alex Rodriguez; and singer-songwriter/actor Steven Van Zandt.

“The Big Game is a global sporting event that incorporates music and entertainment, two cornerstones of the Hard Rock brand,” said Jim Allen, chairman and CEO of Hard Rock International. “As one of the most recognizable brands in the world, this is the perfect platform for Hard Rock to collaborate with immensely talented star power, including Michael Bay, one of the world’s greatest producers and directors. We’re confident that ‘The Hype’ will captivate millions of viewers.”

In conjunction with the spot, Hard Rock’s “Live Like a Legend” $2 Million Giveaway will also be launching on hardrock.com. Details on how to enter will be announced in the upcoming days.

Since the brand’s inception in 1971, Hard Rock has been synonymous with music and entertainment, as evidenced by 35,000 live shows annually across the portfolio, celebrating contemporary, emerging and legendary artists worldwide. This is also displayed in Hard Rock’s curated music memorabilia, which includes the world’s most valuable collection of more than 83,000 music items and pop-culture artifacts. Along with unique memorabilia adorning the walls, every property offers stylish design, unparalleled service and a unique vibe. With 31 hotels and 12 casinos currently operating around the globe (and exploration of more than 17 property deals in the pipeline), in addition to 251 iconic Hard Rock Cafes, Hard Rock is recognized as a world-class entertainment and lifestyle brand, offering guests an immersive music experience relevant to all generations.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos around the globe, visit hardrock.com.

casino games

Playson signs Mohegan Digital deal for Ontario launch via PlayFallsview.com

Published

3 hours ago

May 5, 2026

Wladimir P.

playson-signs-mohegan-digital-deal-for-ontario-launch-via-playfallsview.com

Playson has signed a content partnership with Mohegan Digital to launch its online casino games in Ontario via PlayFallsview.com, with go-live expected in early Q2 2026.

Under the agreement, PlayFallsview.com—Mohegan Digital’s online casino brand in Ontario—will add a selection of Playson titles. Games named in the announcement include Coin Strike: Hold and Win, Diamonds Power XXL: Hold and Win and 4 Pots Riches: Hold and Win.

The rollout will be delivered through Light & Wonder’s platform, which the companies said will support integration and content distribution in the regulated market.

Conor Jenner, Senior Sales Manager at Playson, said: “Fallsview is an iconic entertainment destination and a fantastic partner for us as we continue to grow our presence in Ontario.

“Launching through our long-term partners Light & Wonder allows us to deliver our most engaging titles efficiently and at scale. We’re excited to bring our popular content to Fallsview’s players and build a strong relationship together.”

Rich Roberts, President of Mohegan Digital, said: “Playson’s portfolio provides popular and in-demand additions to offerings on Play Fallsview.

“Through this collaboration, we look forward to impressive production value with gameplay that is sure to resonate with players. Playson is a premier supplier with experience in regulated markets that aligns seamlessly with our approach to digital growth in Ontario.”

The post Playson signs Mohegan Digital deal for Ontario launch via PlayFallsview.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Caesars Entertainment

Gaming Corps takes slots and originals live on Caesars’ US online casinos

Published

5 hours ago

May 5, 2026

Wladimir P.

gaming-corps-takes-slots-and-originals-live-on-caesars’-us-online-casinos

Gaming Corps has partnered with Caesars Entertainment to launch a selection of its online casino titles across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

Caesars will integrate a mix of Gaming Corps releases, including 3 Pigs of Olympus, Smash4Cash powered Piggy Smash and Blackjack Multihand. The rollout also includes alternative formats such as mine-style games Shootout Champion and Penalty Champion, plus Plinko Slam Dunk.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Caesars stands as one of the most iconic brands in global gaming, so seeing our titles go live on their online casino platforms is a very exciting moment for the studio. This partnership opens the door to a wide and highly active player base and collaborating with an operator of Caesars’ stature represents a major step forward in our North American growth.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Entertainment said: “Expanding our online casino portfolio with partners like Gaming Corps allows us to continue giving players new ways to engage with our platforms. Their diverse range of titles adds depth and variety to our content lineup and supports our focus on delivering an experience that keeps players entertained.”

Financial terms, market-by-market availability, and a rollout timeline were not disclosed.

The post Gaming Corps takes slots and originals live on Caesars’ US online casinos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Bally’s Chicago

Bally’s Chicago Tops Off Permanent Casino, Marking Major Construction Milestone on Path to Spring 2027 Opening

Published

1 day ago

May 4, 2026

GamingAmericas.com

bally’s-chicago-tops-off-permanent-casino,-marking-major-construction-milestone-on-path-to-spring-2027-opening

Bally’s Chicago marked a major construction milestone at its permanent casino site at 560 W. Grand Ave. with a topping-off ceremony celebrating the placement of the final structural beam. Once complete, the $1.7 billion development is expected to create approximately 3000 permanent jobs for the local community and is slated to open in spring 2027.

The event brought together Chicago Mayor Brandon Johnson, Alderman Walter Burnett Jr., Bally’s Executive Chairman Soo Kim, union leaders, and members of the Chicago Community Builders Collective (CCBC), alongside trades workers building the project. To date, more than 1000 tradespeople have worked on the project, reflecting Bally’s investment in Chicago labor and the workforce behind one of the city’s largest active developments.

The ceremony concluded with the traditional signing, lifting, and placement of the final beam, marking a key structural milestone and drawing project partners together on site overlooking the Chicago River and skyline. The moment offered one of the clearest visuals yet of Bally’s future presence along Chicago’s riverfront.

“This is a significant milestone for Bally’s Chicago and reflects the incredible effort of the union trades and partners who have made this moment possible. We’re proud of the progress to date and excited to move into the next phase as we deliver a one-of-a-kind destination for the people of Chicago,” said Soo Kim.

The $1.7 billion development is part of a 30-acre redevelopment of the former Chicago Tribune Freedom Center site, which will be transformed into a riverfront destination reconnecting River West and the Near West Side to the Chicago River, improving public access, and activating the river’s edge.

Bally’s is also releasing new renderings showcasing key elements of the project’s interior design and guest experience. Bally’s Chicago has engaged WATG to lead the design of the casino interiors, shaping gaming, entertainment, and social spaces within the larger destination.

The post Bally’s Chicago Tops Off Permanent Casino, Marking Major Construction Milestone on Path to Spring 2027 Opening appeared first on Americas iGaming & Sports Betting News.