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Gambling Commission releases guidance to help consumers limit gambling-related content on Twitter

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The Gambling Commission has partnered with Twitter to create guidance aimed at supporting users who want to limit the amount of gambling-related content they see on the social media platform.

The guidance explains the different ways in which Twitter’s safety tools and settings can be adjusted within an individual account, to help mitigate the risk of exposure to gambling-related messaging and advertisements.

This year the Gambling Commission is also looking to produce similar guidance for users of other social media platforms. Twitter is the first to work with the Gambling Commission on this initiative.

The publication includes guidance around:

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  • Managing ‘interests’ within a profile; interests are comprised of a list of keywords, associated to an individual’s Twitter activity.
  • Turning off notifications; this prevents the user from receiving notifications from certain types of accounts they’d like to avoid (such as a sports account).
  • Using the mute feature; this enables a user to have greater control over what they can and can’t see on Twitter by ensuring certain words, accounts and conversations are no longer visible.

Betting advertising is shared widely on social media, with posts having the potential to reach millions of people.

Last October the Commission’s chief executive Neil McArthur raised his concerns to the gambling industry around the exposure of gambling adverts to children, young people and vulnerable adults. He has encouraged gambling businesses to embrace advertising technology and be more socially responsible.

He said: “Advertising spend has surged over recent years with young people and vulnerable adults being exposed to significant levels of online gambling adverts and via social media.

“This level of exposure is a concern and I have challenged the industry to quickly accelerate opportunities to reduce the amount of advertising seen by young people, children and vulnerable adults across all digital platforms.

“Whilst we work on a plan which sets out new standards for how the industry will embrace advertising technology, I hope that this guidance will play a role in helping consumers to limit the gambling-related content they see on Twitter.”

Katy Minshall, Head of UK Public Policy at Twitter, said“Improving the health of the public conversation is our overall mission as is ensuring those on the service feel safe and supported. With that in mind, we’re continuing to enforce our policies, specifically around prohibited and restricted ad content as well as assessing the eligibility of ads on our service – these policies apply to all advertisers and advertisements on Twitter.

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We also continue to work with industry partners on tools to support their responsible advertising priorities. We’re happy to partner with the Gambling Commission in providing those on Twitter with information on the tools and controls they can use to manage their experience.”

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ZEAL continues its path of success in the first half of 2025 and records growth in customer base and profitability

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  • Revenue increases by 32 percent to € 101.5 million
  • EBITDA rises by 76 percent to € 35.4 million
  • Number of monthly active customers for lotteries grows by 12 percent to 1.515 thousand
  • Gross margin from lotteries improves to 17.3 percent

ZEAL Network SE, Germany’s leading online provider of lottery products, recorded substantial and sustainable growth in key performance indicators in the first half of 2025. Group revenue increased by 32 percent to € 101.5 million in the first six months of the year (2024: € 76.8 million). EBITDA rose by 76 percent to € 35.4 million (2024: € 20.1 million).

“We once again achieved strong results in the first half of 2025. ZEAL’s continued growth path proves that our business model is highly robust and scalable over the long term,” commented Helmut Becker, CEO of ZEAL. “We are in an excellent position to further expand our market leadership in a growing industry.”

Andrea Behrendt, CFO of ZEAL, added: “Our half-year results are a true team success – especially given that the jackpot situation was rather weak compared to the previous year. Challenging market conditions particularly underscore our operational excellence. The significant increases in revenue and EBITDA were driven by further expansion of our customer base and profitability.”

 

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Lottery Business Revenue Grows by 34 Percent

The strong performance of the lottery business was the key driver of ZEAL’s significant revenue growth in the first half of the year. Despite lower average jackpot levels for LOTTO 6aus49 and Eurojackpot compared to the prior-year period, lottery billings increased by 4 percent to € 527.3 million (2024: € 507.1 million).

Thanks to continued successful marketing initiatives, the average number of active customers per month (MAU) rose by 12 percent to 1,515 thousand (2024: 1,353 thousand).

Additionally, ZEAL was able to improve the gross margin by 3.8 percentage points to 17.3 percent (2024: 13.4 percent), driven by a price increase implemented in the previous year and a changed product mix.

The simultaneous increase in billings and gross margin resulted in a significant 34 percent rise in lottery business revenue to € 91.0 million (2024: € 68.0 million).

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Games Segment Grows by 49 Percent

The Games segment also continued its strong development in the first half of the year. ZEAL expanded its B2C games portfolio to more than 480 titles and increased revenue in the Games segment by 49 percent to € 6.7 million (2024: € 4.5 million).

 

Significant Increases in EBITDA and EBIT

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Challenging jackpot conditions in the first half of 2025 made new customer acquisition more difficult. Nonetheless, ZEAL continued to invest heavily in sustained growth, acquiring 499 thousand new customers (2024: 592 thousand).

Intensive marketing efforts led to an increase in acquisition costs per new customer (Cost per Lead, CPL) by 41 percent to € 46.93 (2024: € 33.20).

Other operating expenses rose by 15 percent to € 49.4 million (2024: € 42.8 million).

In addition to strategic marketing spend—which increased by 14 percent to € 29.1 million (2024: € 25.5 million)—this was primarily due to higher direct and indirect operating costs. The ongoing development of the product mix led to an increase in direct operating costs by 14 percent to € 9.8 million (2024: € 8.6 million). Indirect operating costs increased by 20 percent to € 10.4 million (2024: € 8.7 million), driven in particular by external consulting services, freelance personnel, and software expenses.

Through efficiency gains and the scalability of its business model, ZEAL was able to increase EBITDA disproportionately to revenue—by 76 percent to € 35.4 million (2024: € 20.1 million). EBIT nearly doubled year-on-year, reaching € 31.1 million (2024: € 16.1 million).

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Based on the strong results of the first half of 2025, ZEAL confirms the forecast published on March 26, 2025.

The post ZEAL continues its path of success in the first half of 2025 and records growth in customer base and profitability appeared first on European Gaming Industry News.

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Tony O’Mahony joins Relax Gaming as new Chief Product Officer

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Industry veteran brings extensive experience to key leadership role at Relax Gaming

Relax Gaming, the renowned iGaming aggregator and supplier, has strengthened its executive team with the appointment of Tony O’Mahony as Chief Product Officer (CPO).

O’Mahony brings a wealth of experience to the role, having most recently served as a Product Strategy Consultant within the iGaming space. His career highlights include senior leadership positions, including Chief Product Officer, at Casumo, A5 Labs, and Gaming Innovation Group, as well as Vice President of Product at Lottoland.

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With a proven track record of building and scaling product teams, O’Mahony’s arrival marks a new chapter in Relax Gaming’s product journey, following the departure of former CPO Shelley Hannah.

In his new role, Tony will lead the company’s product division, working cross-functionally with technical, commercial, and operational teams to further elevate Relax’s product strategy and execution.

Commenting on the appointment, Martin Stålros, CEO at Relax Gaming, said: “We’re delighted to welcome Tony to Relax Gaming. His deep product knowledge, coupled with extensive industry experience, make him an ideal fit for the next phase of our growth.

“Tony’s collaborative approach and strategic mindset align perfectly with our culture, and I’m confident he’ll have a major impact as we continue to push the boundaries of innovation.”

Tony O’Mahony, Chief Product Officer at Relax Gaming, added: “I’ve long admired Relax Gaming for its product-led ethos, strong values, and standout reputation in the industry. I’m genuinely excited to be joining such a talented and passionate team, and I’m looking forward to helping build on the foundations already in place. Product success is always a team effort, and I can’t wait to get started, meet the wider team, and play my part in what’s next for Relax.”

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The post Tony O’Mahony joins Relax Gaming as new Chief Product Officer appeared first on European Gaming Industry News.

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Caesars Entertainment

NetGaming Goes Live on Caesars Online Casinos Across Key North American Markets

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NetGaming, an emerging force in online casino content development, is proud to announce the official launch of its premium casino titles on Caesars Entertainment’s online casino platforms across Michigan, New Jersey, and Ontario. As part of this launch, NetGaming’s engaging portfolio, including fan-favorite titles Wicked Wins – Fortune Pick, Zeus’s Thunderbolt 5000, and American Wonder Reels are now live with Caesars in Michigan, New Jersey, and Ontario, with additional jurisdictions to follow soon.

This partnership brings together NetGaming’s creative game design and Caesars’ expansive online casino presence, giving players across North America access to immersive and high-quality slot experiences. The integration of NetGaming titles into Caesars’ online casino platforms represents a significant milestone for the studio as it accelerates its growth in North America.

Pallavi Deshmukh, CEO of NetGaming, said: “We are delighted to see our games live with Caesars, one of the most iconic names in the gaming industry. The launch in three major markets is just the beginning, and we’re excited about expanding further across North America. Our games are designed to entertain, and we’re confident they will resonate well with Caesars’ diverse player base.”

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital added: “We’re grateful to our partners at NetGaming for supporting our ongoing mission to deliver an enhanced gaming experience on our online casino platforms. We have consistently been impressed by the creativity of their game portfolio and look forward to continuing to offer innovative content that enriches our players’ experience through this partnership.”

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The post NetGaming Goes Live on Caesars Online Casinos Across Key North American Markets appeared first on Gaming and Gambling Industry in the Americas.

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