Press Releases
Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns
Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.
Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.
The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.
Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.
Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.
Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”
Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”
Anthony Dalla-Giacoma Chief Commercial Officer at Swintt
Swintt Cruises the River of Fortune in Sun Wind Cash Boat
This process will continue indefinitely, with all locked multipliers being re-applied to the prizes above them whenever a new scroll lands, until either all re-spins have been used or each reel has been filled. If players are lucky enough to have a scroll present on all ten bonus reels, they’ll automatically unlock the Mega Jackpot, though smaller jackpots can also appear during any spin.
At the end of the Cash Boat bonus, players will be returned back to the base game and will have the option to either collect their current winnings or gamble them for greater rewards in a simple pick feature that requires them to correctly guess the colour of a hidden card to double their prize.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “With SwinttPremium slots, Egyptian themes and Hold & Win-style bonuses all proving hugely popular with players, we’ve managed to combine all three in Sun Wind Cash Boat! Featuring a new twist on the classic re-spin format where multipliers of up to 10x are constantly applied to an ever-flowing river of prizes, the slot has all the ingredients to be another fan favourite addition to operators’ line-ups.”
The post Swintt Cruises the River of Fortune in Sun Wind Cash Boat appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps has launched Fins of Fortune, its newest video slot that includes two rival Wild characters, coin-based prize symbols, and various Free Spins features.
Set in the dusky depths of the sea, Fins of Fortune centers its gameplay on the competition between the Shark and the Orca, as both animals emerge from the shadows in search of the ocean’s buried treasure. Set on a 4×5 grid featuring 1,024 winning combinations, the game ties its underwater theme to a distinct, structure based on ways.
Both Wild symbols are crucial in influencing the gameplay. The Shark Wild is found solely at the upper section of the third reel, whereas the Orca Wild can only land at the lower part of the same reel. While in action, each Wild can trigger a mix of Summon, Collect, and various prize-altering functions, affecting how the underwater treasures expand and change across the grid via Coins and Treasure Coins.
Coins may appear anywhere on the reels and can hold values up to x1,000 your bet, while Treasure Coins add extra prize levels such as Mini, Minor, Major, and Mega. Depending on the active Wild, Coin values can be added to, doubled, brought onto the grid, or gathered at the end of a spin, ensuring ongoing activity below the surface.
Free Spins can be activated by Wild symbols in the base game, with each character providing its unique Free Spins feature. In Shark Free Spins or Orca Free Spins, the particular Wild remains fixed on the grid throughout the feature, and Summon along with other prize-altering mechanics, like Adder or Double, are triggered more often. When the opposing Wild appears during these modes, the game advances to Fortune Free Spins, with both Wilds secured and extra spins given.
Viacheslav Pechernyi, Product Owner at Gaming Corps, said: “With Fins of Fortune, the aim was to let the theme do more of the work. The Shark and Orca aren’t just visual characters: they influence how prizes build, how features trigger and how the Free Spins modes unfold, creating a game that feels structured but still unpredictable. It’s a strong addition to our 2026 launch schedule and sets the tone for what’s coming next.”
The post Gaming Corps Goes Deep — Fins of Fortune Brings Ocean Thrills appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
This marks the sixth consecutive year that Betsson Group has received the Safer Gambling Award at the International Gaming Awards. The recognition highlights the Group’s consistent efforts in this area, which are further strengthened through internationally recognised certifications and accreditations that externally validate its commitment to safer gambling.
Responsible gaming at Betsson Group begins internally, with mandatory training for all employees during induction, annual refresher courses for staff and contractors, and specialised training for customer-facing teams to support and protect at-risk players.
Hosted on the eve of ICE Barcelona 2026, the International Gaming Awards brought together iGaming industry leaders from across the globe. The event celebrated excellence across multiple categories, including online operators, land-based casinos, suppliers, and providers, making it a standout evening for the industry.
Betsson Group extends its heartfelt gratitude to its employees and partners who have played a pivotal role in this achievement.
The post Betsson Group Wins Top Safer Gambling Recognition at IGA 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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