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Esports Integrity Commission named official body for ICE London’s Esports Arena as part of three-year partnership

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The Esports Integrity Commission (ESIC) has been confirmed as the official sanctioning body for the ICE Esports Arena $250k CS:GO tournament which takes place live on the show floor of ICE London (4-6 February, ExCeL London, UK). This year’s ICE London will be the venue for event organisers, Clarion Gaming, and the ESIC to sign a strategic three-year partnership which will see both organisations collaborating across a broad range of issues and topics impacting the developing relationship between the esports sector and the gambling industry.

Commenting on their presence as sanctioning body for the Esports Arena tournament, which will be broadcast live, ESIC Commissioner Ian Smith said: “We are delighted to be overseeing the officiating and rules and regulations for this important event. Our partnership with Clarion provides wonderful opportunities to raise awareness about the relationship between esports and betting on esports and helping to professionalise officiating in the industry. We look forward to developing this innovation with Clarion over the next three years.”

As part of the sanctioning body’s function, ESIC will be providing player education throughout the tournament on key competitive integrity risk areas including cheating, match fixing and doping. ESIC will also be providing external referee support to oversee tournament administration and ensure ESIC compliance during the operation of the tournament.

ICE London 2020 will also see the ESIC become a Supporting Partner interfacing across Clarion’s portfolio of market leading events and services. The three-year agreement will be signed at the ICE Esports Arena by Clarion Gaming Head of esports William Harding, and Stephen Hanna, Director of Global Strategy and Partnerships at the Esports Integrity Commission.

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Heralding the agreement, William Harding stated: “In recent years esports and gambling have become inextricably interwoven. Inherently very different industries, esports has a very protective and authentic user base. A respectful and tailored approach from the gambling sector is required in order to support the fast growth within the sector. ESIC is quickly becoming a leading guiding force for the international esports industry, delivering a comprehensive range of services that significantly prevent foul play. In my opinion tournament organisers which operate in the gambling sector need to hold themselves to a very high standard. Fair gameplay is essential for operators to function commercially within this space. Our stakeholders based throughout the world look to Clarion Gaming to provide a platform for insightful, expert analysis and we are delighted to now be working alongside one of the leading authorities on esports.”

Echoing these sentiments, Stephen Hanna, Director of Global Strategy and Partnerships at the Esports Integrity Commission added: “Clarion Gaming has a reputation for delivering professional and well executed business-to-business events for the gambling industry. ESIC is excited to enter into this partnership which will see us working with Clarion to ensure that esports is authentically represented at their events, in a way that is helpful to both industries. By doing so, ESIC will continue to safeguard the integrity of esports on a global scale.”

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Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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Bucks Gaming

CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

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Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

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Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

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Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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