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BetGames.TV goes all in with new game 6+ Poker

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BetGames.TV is a unique, innovative and pioneering live dealer betting games supplier. The live broadcast business model provides games that are distinctive, unique and fresh. The Company continuously seeks to create, adapt and revolutionise their product range – with their latest game Poker6+ set to take the market by storm.

The concept of 6+ Poker is based on a variation of the wildly popular standard Poker ‘Hold Em’ version. The standard rules of Poker have been tweaked for absolute user interaction and encapsulates an individual look, feel and gameplay.

“BetGames.TV constantly aims for pleasing the palate of our end-users and consumers as well as increase productivity and gameplay for our clients … and Poker6+ is a new game that brings out all the best elements of Poker and increases interactivity and creates an immersive experience,” says company COO Aiste Garneviciene.

The name of the game, 6+ POKER, shows that each draw consists of a 36-deck card, with the lowest card number being a six. The interesting, inventive and unique dynamic will provide a new experience, and will create a deeper love for the game.
This alternate version allows for consumers to land more hands and feel immersed in the game. The action offers a feeling of a one-on-one experience – with the end-user having a choice to place a bet on their hand, other players at the table’s hand or the dealer’s hand.
The game is both subtly and radically different from a traditional poker hand, with a 36-card deck producing big hands more often, and the one-on-one experience with our dealers creates a cosy atmosphere while also offering amazing outcome-based opportunities. The game brings about an increased chance of winning and a radical approach that sees a shake-up in winning hands and boasts sensational outcome-based odds and wins.

The format of Poker6+ allows the player an increased mathematical probability of winning on a straight, full house and three of a kind, and with only cards 6 upwards featuring the vibe is fast-paced and produces a euphoric and winning feeling in the minds and hearts of the consumer.

“The alterations to our outcomes show a flush beat a full house and a three of a kind beat a straight, and it is just this kind of pulsating new energy and interaction that will see Poker6+ become a success.

“The modern consumer is often stuck with a staid Poker environment, with a sameness look, feel and gameplay, but with innovation and a unique approach to pleasing our consumer BetGames.TV will never settle for mediocrity,” the excited COO explains.

Company CCO Richard Hogg is equally thrilled at the prospect of the new game taking the market by storm and explains that in the industry of iGaming, a company must always look to create new win-opportunities for stakeholders.

“The game is based on creating a feeling of winning big especially with 36 cards in the deck and non-stop action.

“There are also highly competitive odds and win-chances,” he adds.

Nobody knows what the future may hold when it comes to the iGaming sector, but one thing is certain … the online game industry is always changing and a woke company must consistently keep track with the latest developments.

“We love to invent, re-invent, adapt and be part of the iGaming revolution” concludes Garneviciene.

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Tugi Tark whitepaper puts AI iGaming support at €0.15 per ticket

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Tugi Tark has released a 2026 whitepaper, The economics of AI-powered iGaming customer support, arguing that AI changes the unit economics of player support and can reduce costs compared with human-led operations.

The report cites “verified pricing” of EUR 0.15 per AI-handled ticket. It compares that with fully loaded employer costs for human support in Romania and Bulgaria of EUR 1.73 to EUR 1.88 per ticket. At a “realistic” 70% AI containment rate, the whitepaper claims a blended cost of about EUR 0.67 per ticket, which it describes as roughly a 64% reduction versus a human-only baseline of EUR 1.88.

Tugi Tark says its analysis draws on Eurostat 2024 labour cost data, published research on AI chatbot benchmarks, independent iGaming player behaviour research, and operational data from its own deployments. The company estimates operators can achieve a 55% to 75% reduction in total support expenditure, and argues AI can absorb volume spikes—such as during major sporting events—without additional hiring or training lag.

Harpo Lilja, founder and CEO of TUgi Tark, said: “In 2026, the ‘wait-and-see’ approach to AI is costing operators millions in unnecessary overhead. We aren’t just talking about chatbots; we’re talking about a fundamental shift in the unit economics of player retention.”

The whitepaper also frames customer support as a retention lever, stating that payment issues account for 52% of ticket volume and that slower response times drive churn. It claims a 0.5 percentage point churn reduction could retain an additional 500 players per month for a mid-sized operator, translating to €200,000 in annual revenue based on an assumed €400 Player Lifetime Value. Tugi Tark also claims AI agents average ~7 seconds for first response versus ~60 seconds for human agents, and outlines use cases across Responsible Gambling escalation, KYC/AML workflows, and GDPR-aligned data sovereignty.

The post Tugi Tark whitepaper puts AI iGaming support at €0.15 per ticket appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Game Development

Games Global outlines May slot roadmap with Snowborn, AreaVegas and Just For The Win

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Games Global has published its May content roadmap, highlighting new slot releases from Snowborn Games, AreaVegas Games and Just For The Win, and a continued push to reuse established mechanics across its studio network.

The supplier said Area Link™ and Power Combo™ will feature prominently in May’s launches. AreaVegas Games’ Area Link™ Chilli uses six chilli symbols above the reels tied to bonus modifiers that can trigger individually or together, including cash prizes and fixed jackpots, multipliers, instant collectors and value boosters.

Games Global also pointed to Just For The Win’s Bison Ridge Power Combo™, where Link&Win™ is combined with Power Combo™ to create what it described as a more varied bonus structure.

Snowborn Games’ Volcanic Fortune™ is positioned around bonus modifiers such as collectors and multipliers, plus a Treasure Chest meter designed to build towards higher-value bonus outcomes.

David Reynolds, Director of Games Strategy and Partner Management at Games Global, said: “Our studios bring the craft, and May’s roadmap puts that on full display. It’s built around extending global franchises into new titles across our network, which is how we deliver breadth without compromising quality. The result is a pipeline that gives operators choice and players variety.”

The post Games Global outlines May slot roadmap with Snowborn, AreaVegas and Just For The Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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charity-lotteries

ZEAL posts 6% Q1 2026 revenue growth as EBITDA dips on investment spend

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ZEAL Network SE reported higher first-quarter 2026 revenue despite what it described as a weak jackpot environment, while profitability softened as the company increased investment. Revenue rose 6% year-on-year to €54.3 million (2025: €51.1 million). EBITDA fell to €15.5 million from €17.7 million.

“The first quarter of 2026 shows that we are consistently executing our strategy even in a weak jackpot environment: our core business is growing, and we have continued to invest in diversifying our business model,” says Andrea Behrendt, CFO of ZEAL. “Through targeted investments in new charity lotteries such as the Dream Car Raffle, we are laying the foundation for sustainable growth that is less dependent on jackpot cycles. The slightly lower EBITDA compared to the previous year is primarily a reflection of these measures.”

In the core lottery segment, ZEAL said average monthly active users increased 5% to 1,575 thousand (2025: 1,507 thousand), while new registrations climbed 11% to 274 thousand (2025: 247 thousand). Lottery billings edged up 1% to €268.0 million (2025: €264.7 million). The lottery gross margin improved to 17.8% (2025: 17.1%), with lottery revenue up 5% to €48.7 million (2025: €46.3 million).

ZEAL also used Q1 to prepare a new in-house charity lottery product. The company said it launched the Traumautoverlosung (English name: Dream Car Raffle) on 14 April 2026, its third charity lottery in Germany after freiheit+ and the Dream House Raffle.

In Games, ZEAL reported revenue up 14% to €3.9 million (2025: €3.4 million) after expanding its B2C portfolio to more than 740 titles. ZEAL said higher marketing costs (+13%) and personnel expenses (+21%) reflected continued investment in scaling charity lotteries and Games alongside the core lottery business.

The post ZEAL posts 6% Q1 2026 revenue growth as EBITDA dips on investment spend appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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