Industry News
FashionTV Gaming Group continues industry shakeup, unveiling innovative ‘brand to business’ model at ICE London 2020
Following a very successful 2019, FashionTV Gaming Group, backed by the giant TV network and mega brand, FashionTV, gears up to wow the crowds at ICE London, the industry’s premier Gaming event, for the very first time.
Bringing the full force of the FashionTV experience, the Group will unveil its innovative ‘Brand to Business’ model to the industry at ICE London, with a full schedule of activities and branded events designed to highlight the FashionTV brand, and its 22 years of broadcasting excellence.
Following an incredible year of innovative partnerships, some of the world’s iGaming leaders are already set to build their own FashionTV-branded offerings and now FashionTV Gaming Group will exclusively enable a select group of new partners to develop and launch their own FashionTV-branded games, websites, online operations, and even land-based casino lounges – all backed by the power of the FashionTV brand!
Not only will these elite partners benefit from the association with an international super-brand, and the two billion viewers that follow it, but they’ll become part of the exclusive-“ FashionTV Gaming World “– a unique ecosystem that will be unveiled for the very first time at ICE London.
Shai Kaplun, COO at FashionTV Gaming Group, commented: “It’s all about taking the power of this globally renowned brand and making it your own. Being part of the FashionTV ecosystem gives our partners access to over two decades of unique content, as well as the opportunity to be promoted across the huge FashionTV network, at no additional cost. Imagine being recognised by billions around the world from day one – it really is a new level of branded gaming, and it all comes with dramatically reduced product and marketing investment.”
FashionTV is a style icon and a global brand phenomenon, revered around the world for its glamorous broadcasts, international fashion shows and coveted branded goods. FashionTV Gaming Group is the sole licensor for the FashionTV brand in iGaming, providing online gaming operators, and software and games developers, the opportunity – and the assets – to create their own FashionTV-branded games, gaming verticals, websites and more.
FashionTV Gaming Group aims to bring the real world of FashionTV luxury and lifestyle to the virtual online gaming space. And this ethos is reflected across all its activities – from fashion shows and FashionTV models to branded giveaways and VIP FashionTV parties, partners and players experience a true taste of the FashionTV high life.
ICE London will see the Group go one step further, as it presents its innovative ‘brand to business’ model, alongside a series of extravagant activities. A spectacular daily ‘FashionTV Showtime’ happy hour will serve up branded drinks, round-the-clock fashion shows featuring the famous FashionTV models, plus live performances from FashionTV’s official singer, Ania J, and platinum-award-winning composer DJ Light Army.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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