Industry News
Magellan Robotech Will Present Its Global Offer For The First Time At ICE 2020
Magellan Robotech, the B2B brand of Stanleybet Group, a company that creates gaming solutions for gaming operators and virtual 3D games, announces its participation in ICE London, the main game fair in the world, scheduled from February 4th to 6th at ExCel Exhibition Centre in London.
After having successfully participated in the “Betting on Sports” in London in September and the “Sigma I-Gaming” in Malta last November and after having won the CEEG Awards in Budapest in the “Best Lottery Service Provider” category, the group has decided to take part for the first time in the London event, a prestigious stage for which it has many new features in store. The most awaited: the new Falcon, the first LIVE virtual football in the world.
The Magellan Robotech stand at ICE will occupy an area of 150 square meters while the exhibition area, including the lounge, will be 120 square meters. Led strips on the floor will define the different areas. The central body will be dedicated to the group’s software: in the west part an over-view of the virtual products and the Midas and Apache system; in the eastern part there will be virtual products dedicated exclusively to football: Trident, virtual championship, the new LIVE Falcon and Midas, retail touch screen betting system solution.
The VIRTUAL Trident, multi-nominated in numerous awards for the best product in the sector in 2019, will be exhibited both in the retail and online (desktop-mobile) versions. There will also be two stations dedicated to hardware, the MBKs, self-service terminals produced entirely by the company on which it will be possible to see how the machine works with the entire range of Magellan products.
Christian Maglia, CCO of Magellan Robotech, declares enthusiastic: «I am proud of what we have been able to do in a few months with the Magellan Robotech Team. The launch of K1, the first SSBT signed by MBK (Magellan Betting Kiosk) soon distributed in Denmark, Belgium, Romania and Italy, the addition in our product portfolio of the first third parties, the Virtual pre-recorded greyhound race and the real horse races, the strong interest in our retail solutions and in particular Midas Touch & Bet based on Apache and Galileo but open to integration with any betting platform, the imminent launch of Trident on two Top 5 operators in Peru and two of the Top 10 in Italy. The success of our products in the fairs we have attended in recent months (London, Johannesburg, Amsterdam, Las Vegas, Sofia, Buenos Aires, Malta) – continues Maglia – is proof of the fact that we are moving in the best way to achieve our goal which is to become a point of reference for operators in the sector, an obligatory stop for those who want to have unique and exclusive products. I am sure that our participation in ICE will be the icing on the cake of an exceptional year. But it does not end here – concludes the CCO of Magellan Robotech – because we have already announced our presence at ENADA Rimini, the most important exhibition in Italy dedicated to the gaming sector, and subsequently, we will be in Bogota, Lima, London, and Barcelona».
Golf
Soft2Bet Gathering: An Elite Golf & Padel Experience
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.
Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.
Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.
The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.
Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”
Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”
The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.
The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI chat technology
Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry
Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.
A Bold Leap Forward in Online Casino Innovation
The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.
Key highlights of the new platform include:
• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.
• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.
• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.
• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.
AI Chat: A Game-Changer for Player Experience
At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.
Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.
Leading the Industry Through Innovation
While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.
The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.
The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DigerPAM
Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators
International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.
Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.
Key capabilities include:
- Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
- Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
- Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
- Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
- Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.
A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.
“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”
The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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