Latin America
Zitro Strengthens Its Presence In Latin America With The Opening Of New Offices In Colombia
The significant growth of Zitro’s business in Colombia, driven by the overwhelming success of Link King and Link Me Video Slots, has led the company to establish a new office in Bogotá and expand its commercial team with the hiring of Diana González, the new Sales Manager of Zitro Colombia.
The increase in human and material resources in Colombia responds to the company’s expansion plans, for which the Latin American market is fundamental, as Alejandra Burato, Regional Director of Zitro for Latin America states: “The vertiginous growth of Zitro throughout the region, and in particular in Colombia, has led us to the decision to strengthen our human, commercial and technical structure, as well as to open a new office in the capital city of the country. We can only thank our customers for the great commitment they have made and make with Zitro. We will try to live up to the confidence they have in us, giving them through Diana González and her team the excellent support and service that characterize Zitro.
For her part, Diana González assumes with enthusiasm and optimism her new position: “I am excited to be part of the Zitro team, a company with a range of truly formidable and successful products already demonstrated in the region. Our Video Slots Link King and Link Me have become reference products in Latin America and in the Colombian market, with which we are fully committed. Our goal is to guarantee Colombia’s operators not only great products but also the best commercial attention and unsurpassed technical support.”
The new office of Zitro Colombia is located at Avenida Dorado No. 69-63 5th floor office 512 – Tower 26 Business Center, Bogotá. Get in touch with Dianna Gonzalez by contacting her via email: [email protected] or telephone: +57/1/6672574.
Compliance Updates
TaDa Gaming Accelerates LatAm Growth with Peru Licence Approval
TaDa Gaming has officially secured an online gaming licence from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR),
This marks another milestone in the company’s strategic expansion across Latin America’s regulated iGaming markets and reinforces its reputation as a trusted and responsible global content provider.
Peru has rapidly emerged as one of Latin America’s fastest growing and regulated online gaming markets following the implementation of its licencing framework. With regulatory certainty creating new opportunities for operators and suppliers alike, TaDa has focused on Peru as a key destination within its long-term Latin American growth strategy.
MINCETUR approval was received prior to TaDa’s successful debut at the Peru Gaming Show (PGS) 2026 in Lima, where the company announced its launch with Peru’s leading operator, Apuesta Total, through long-standing distribution partner Bragg Gaming.
15 certified TaDa titles are currently available in Peru, with additional games scheduled for release as the company continues to expand its local offering.
TaDa’s proven success in regulated jurisdictions across Africa, Europe, North America and the UK, as well as Argentina, Brazil, Chile and Mexico, has been built on its highly effective glocalisation strategy.
This combines internationally successful core game mechanics with expertly localised content designed to meet the cultural preferences and playing habits of individual markets.
Alongside its award-winning slot portfolio, TaDa’s distinctive fishing-shooting games continue to attract new audiences through their social, skill-based gameplay and broad demographic appeal, especially to younger and new to iGaming audiences.
Its growing gamification ecosystem is designed to enhance player engagement while supporting responsible gaming. GiftCode, WIN CARD, Hot Hand, Highlights, Daily Rewards and Missions provide operators with powerful retention mechanics that deliver measurable value throughout the player lifecycle.
TaDa’s continued investment in regulated markets reflects the company’s broader strategy of sustainable growth. By working closely with regulators, operators and aggregation partners, the supplier continues to deliver compliant entertainment expertly tailored to local player demands.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Securing the MINCETUR licence was another major achievement in our global strategy to be present in all regulated markets.
“There is strong demand for differentiated and expertly localised content in Peru. We are confident that our brand for safe and trustworthy gaming experiences alongside our reputation for working as growth partners with our clients will enable us to succeed.”
The post TaDa Gaming Accelerates LatAm Growth with Peru Licence Approval appeared first on Americas iGaming & Sports Betting News.
Latest News
PG Soft names Hugo Baungartner as General Manager LatAm
PG Soft, a world-class digital mobile games company, has appointed Hugo Baungartner as General Manager LatAm to accelerate its continued success across the region. Baungartner will be responsible for driving PG Soft’s commercial expansion across Latin America, while leading the games provider’s strategy in Brazil where it has already captured a significant share of the market. Brazil continues to enjoy strong growth and is entering a pivotal phase in the regulation of its gaming sector, with the latest election on the horizon. With over 29 years in technology and gaming, Baungartner has previously held leadership roles at Grupo Aposta Ganha, RCT Gaming, Prohards and most recently Esportes Gaming Brasil.
During his time in the industry, Baungartner has built an extensive network across Latin America’s regulatory landscape, forging strong relationships with key regulators, industry associations and public bodies, including Brazil’s Secretariat of Prizes and Betting (SPA/MF), the Federal Revenue Service, and COAF, as well as Mexico’s Dirección General de Juegos y Sorteos and AIEJA (the Mexican Gaming Association).
PG Soft’s continued support of major regional events, including its sponsorship of BiS SiGMA South America earlier this year in São Paulo, further highlights the company’s long-term commitment to Brazil and the wider Latin American market.
Hugo Baungartner, General Manager LatAm at PG Soft, commented: “PG Soft’s brand needs no introduction in Latin America thanks to its extensive portfolio of world-class, mobile-first games that resonate strongly with players. The company is only just getting started in the region, and I look forward to building on its success in Brazil while expanding PG Soft’s presence across regulated markets throughout Latin America.”
The post PG Soft names Hugo Baungartner as General Manager LatAm appeared first on Americas iGaming & Sports Betting News.
BC.GAME
BC.GAME signs Guillermo Ochoa to support Mexico growth strategy
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Partnership supports BC.GAME’s continued investment in the regulated Mexican market
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Ochoa will front football-led brand activity, local promotions and fan engagement for BCGAME.mx
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Agreement comes during a landmark summer for football across Mexico, the United States and Canada
BC.GAME has announced the signing of Mexican football legend Guillermo “Memo” Ochoa as brand ambassador, as the global online entertainment platform continues to build its presence in Mexico through BCGAME.mx.
The partnership represents a significant step in BC.GAME’s localised growth strategy, with Ochoa set to support football-led brand communications, promotions and fan engagement activity designed specifically for Mexican audiences.
As one of the most recognisable figures in Mexican football, Ochoa brings strong local credibility and international profile to BC.GAME at a time when football culture in Mexico is attracting heightened global attention.
For BC.GAME, the agreement is intended to strengthen brand awareness and trust around BCGAME.mx, its licensed platform for the Mexican market, while supporting the company’s wider strategy of building closer connections with users in regulated markets through sport, esports and entertainment partnerships.
Kar Kheng Giam, CEO of BC.GAME, said: “Mexico is an important market for BC.GAME, and localisation is central to how we build meaningful relationships with users.
“Guillermo Ochoa is more than an outstanding goalkeeper. He is a figure who genuinely connects with Mexican football fans across generations, and that makes him an ideal ambassador for BCGAME.mx.
“As we continue to invest in our platform for the Mexican market, we want to work with partners who understand the culture, passion and community around football. Ochoa’s profile, professionalism and connection with fans make him a natural fit for BC.GAME.”
Known to fans as “Memo”, Ochoa has been one of the defining Mexican footballers of his generation. His long-standing role with the national team, standout performances in major international tournaments and club career across Mexico and Europe have made him a familiar name to football fans around the world.
Through the partnership, Ochoa will appear across BC.GAME’s Mexican market activity, including football-themed content, localised promotions and fan engagement campaigns for BCGAME.mx.
Guillermo Ochoa said: “I am very happy to partner with BC.GAME at such a special time for Mexican football.
“Football has always been about passion, community and shared experiences. I look forward to working with BC.GAME and BCGAME.mx to connect with fans in new ways.”
The signing adds to BC.GAME’s growing sports entertainment strategy, which has seen the brand expand its presence through football, esports and wider entertainment partnerships.
BC.GAME continues to develop its brand in markets where it is permitted to operate, with responsible gaming remaining an important part of its platform experience.
The post BC.GAME signs Guillermo Ochoa to support Mexico growth strategy appeared first on Americas iGaming & Sports Betting News.
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