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UltraPlay marks its 10-year anniversary at ICE London

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Advanced betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map.

Mario Ovcharov, CEO of UltraPlay has commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization.  After a decade of steady progress, we are now looking forward to the new perspectives, opportunities, and partnerships, to begin at ICE London and forward.”

At ICE London, UltraPlay’s team of iGaming experts will present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators.

“Unlike other solutions, the UltraPlay platform allows fully customizable events, markets, margins, limits, market lines, and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov.

Besides UltraPlay’s sports product, the company’s all-in-one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated with the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Combining AI and human traders’ interaction, UltraPlay’s eSports live solution helps companies increase retention rates.

Moreover ODDS.GG website redesign will be presented for the first time at ICE London – with a better user interface and experience.

Online casino portfolio and live casino opportunities will be presented with more game titles from the leading providers in the sector.  All brands ready to implement crypto payment options on their websites can meet with the UltraPlay’s team and discuss potential partnerships.

UltraPlay’s dedicated team will welcome all interested to step further and be part of the company’s story of success, at booth S2-245.

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DragoBet Launches Multi-Regional Casino and Sportsbook Platform

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DragoBet has launched its online casino and sportsbook as a service designed for use across multiple markets. The platform adjusts language, currency, and payment settings by region, while keeping casino play and sports betting available through a single account.

Players complete one registration and can use the platform on desktop and mobile devices, with the same account structure and balance maintained across all access points.

Casino and Sportsbook Offering

Drago Bet launches with a casino catalogue exceeding 10,000 titles, covering a broad range of play styles. The selection includes slot games, table formats, live dealer tables, jackpots, crash titles and other feature-based releases. Games are supplied by more than 100 established software providers, combining well-known titles with newer releases within the same library.

DragoBet sportsbook is built into the same environment as the casino and covers a mix of international competitions and locally followed events. Football, basketball, tennis and cricket make up the main focus, while a range of other sports is also included. Betting is available both ahead of kick-off and during live matches, with prices updating continuously as games unfold.

Account Structure and Payments

A single account and wallet connect both casino and sportsbook activity. A single account and wallet connect casino and sportsbook play, with one DragoBet login used to access all products under the same balance.

DragoBet casino supports a range of commonly used payment options, depending on market and currency. These typically include bank transfers, debit and credit cards, alternative card solutions, digital wallets such as Google Pay, Apple Pay, Revolut and N26, as well as cryptocurrency payments. The exact methods available are displayed within the platform.

Deposits are processed online, while withdrawals are handled following account verification in line with standard internal procedures.

Security and Compliance

The platform operates under an established offshore gaming framework. Standard operational controls are applied, including encrypted data transmission and transaction monitoring.

Know Your Customer (KYC) and Anti-Money Laundering (AML) procedures form part of the withdrawal process. These measures are applied to support account security and payment integrity.

Bonuses and Player Programs

The casino offers a structured DragoBet bonus system for new and returning players. The welcome package is delivered across multiple initial deposits, with defined wagering conditions. Additional promotions, reload offers and cashback campaigns are available on an ongoing basis.

A loyalty system, Dragon Throne Club, is integrated into the platform. The program is structured across multiple levels and provides cashback, rakeback and account-based rewards tied to continued play.

The post DragoBet Launches Multi-Regional Casino and Sportsbook Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Promofy Wins This year’s Pitch ICE Award

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AI-gamification specialist Promofy emerged victorious at this year’s Pitch ICE competition. The company’s CEO and founder Irakli Davarshvili fended off competition from 11 other companies bidding to win the prize money of €15,000 provided by the competition’s lead sponsor AWS.

In a pitch lasting three minutes followed by a three-minute Q&A, Davarshvili wooed the panel of judges, consisting of Adam Rosenberg, senior adviser, gaming & leisure, Blackstone; Meir Shachar, gaming advisor and CEO at Digicode and RUNWAI, respectively; igaming adviser and gaming industry expert Paris Smith; Maxime Sbeghen, head of investment at FDJ United Ventures; and Jeff Millar, managing partner at JJK Partners.

Davarshvili emphasised how “innovative, customisable and easy to use” Promofy’s gamification engine was, highlighting its AI flow and ability to rapidly build gamified campaigns.

He described 2025 as having been a “foundational year”, outlining how the company had achieved $800,000 in revenue, had more than 20 customers and was now looking to raise $2m to support Promofy’s further growth.

Other pitch participants included eyeDP, an AI-powered solution to help operators process and analyse unstructured data and documents; Whizdom AI, designed to personalise game recommendations for players; Swiss Shufflers with its patented card-shuffling deck; and fantasy sports platform Loserball which “makes losing as cool as winning”.

The post Promofy Wins This year’s Pitch ICE Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Industry Veteran Kent Young Launches New AI-Powered Gaming Technology and Content Venture, Predigy

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Kent Young, the gaming industry visionary behind True Blue Gaming and Spin Games, has launched his third major venture, Predigy. Following a track record of two consecutive lucrative exits, Young’s latest venture is poised to disrupt the sector by leveraging advanced Artificial Intelligence, to create alternative gaming applications for existing and emerging gaming related segments.

Predigy enters the market with a singular mission: to harness the generative power of AI to develop alternative gaming technology and content that moves beyond traditional casino applications. As the industry at large seeks to adopt new and innovative verticals, Predigy will focus on building immersive, AI-adaptive applications that bridge the gap between alternative verticals and real-money wagering.

“The gaming and related verticals landscape is currently undergoing its most significant transformation in history. With True Blue, we focused on land-based content innovation. With Spin Games, we pioneered the early days of North American iGaming digital content and RGS technology. With Predigy, we are looking specifically at how AI development environments can fundamentally alter technology, design applications, and player interaction. We are building alternative gaming applications as the traditional environment and gameplay evolve in real-time,” said Kent Young, Founder of Predigy.

The post Gaming Industry Veteran Kent Young Launches New AI-Powered Gaming Technology and Content Venture, Predigy appeared first on Americas iGaming & Sports Betting News.

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