Africa
Highlight Games Announces Partnership With Sisal Lotterie Maroc
London-based video virtual sports specialist Highlight Games Limited today announces that it has entered into a multi-year agreement to supply its flagship SOCCERBET single match product to Sisal Loterie Maroc, a subsidiary of Italian Sisal Entertainment S.p.A.
Following the agreement, SOCCERBET will become available to customers of the Moroccan National Lottery (SGLN) in over 700 retail locations in Morocco.
SOCCERBET is Highlight Gamesā exclusively licensed and ADM approved virtual football product which features archive footage from the biggest clubs in Italian Serie A.Ā With highly optimized game design based on decades of archive live action football, SOCCERBET can be tailored to suit sportsbook or virtual sports offerings across retail, online and mobile channels.
Nick Gardiner, Director, Highlight Games, said: āāI am delighted to announce Highlight Gamesā first deal with a national lottery, in partnership with Sisal.Ā Since the launch of SOCCERBET in Italy earlier this year, Highlight Games has consistently been the number 1 supplier of virtual football games, displacing traditional graphical products and introducing customers to a new form of virtual play.Ā The combination of genuine video archive footage with the pace of virtual sports betting and real match commentary is a compelling one, and we look forward delivering SOCCERBET to SGLN customers.ā
Adil Benchekroun, General Manager, Sisal Lottery Maroc, added: added: āSisal is delighted to partner with Highlight Games to bring its premium SOCCERBET game to SGLN customers.Ā SOCCERBETās use of real archive Serie A footage makes it uniquely appealing to players, and we look forward to launching additional products from the Highlight Games portfolio in the future.ā
Africa
Delasport Enters the South African Market
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After successfully complying with Brazilās brand-new regulations, Delasportās sportsbook is now officially certified for the South African market as well.
Gaming Laboratories International (GLI) issued an Affirmative Statement of Compliance to the global B2B supplier, making their expansion possible in numerous SA jurisdictions: Gauteng, Mpumalanga, KwaZulu-Natal, Western Cape, Eastern Cape, Northern Cape, Free State, North West, and Limpopo.
This functional certificate opens the door to cutting-edge sports betting features for the South African audience. Advanced personalization through My Sportsbook, My Event Builder, and My Combo makes Delasportās solution a critically acclaimed product.
South Africa and Africa in general are becoming more and more important points on the global iGaming map, since they have a rising population of more than 1.5 billion people according to the United Nations Economic Commission for Africa. Nearly 60% of the population are aged 25 or below. This contributes to the fact Africa is the fastest-growing mobile market with a āleapfrogging phenomenonā ā millions of peopleās first experience of the internet is via their mobile devices.
āWe are excited to enter such a promising regulated market like South Africa and show what real localization looks like,ā Delasportās CEO Oren Cohen Shwartz comments. āAt Delasport, we believe in being both global and local ā always thinking about the big picture while not losing sight of the smallest details. For us, entering the South African market doesnāt simply mean translating the interface, but tailoring the experience according to their habits, local providers, regional content, and much more.ā
The post Delasport Enters the South African Market appeared first on European Gaming Industry News.
Africa
Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV
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Soft2Bet has signed a multi-year turnkey agreement with leading Nigerian media company Channels Media Group to provide its powerful platform solution and Managed Services in the largest regulated market in Africa.
As part of the deal Soft2Bet will power Waddibet, Channels Media Groupās online sports betting and casino offering, driving value for the group by managing its entire customer acquisition and retention strategy through its market-leading āManaged Servicesā offering.
The partnership will make full use of Channels local knowledge and Soft2Betās online sports betting and casino expertise as the broadcaster leverages its reach to deploy Soft2Betās Motivational Engineering Gamification Application (MEGA), the gamification solution that enables operators to deliver market-leading ROI by providing quality content and driving player engagement in regulated jurisdictions.
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Regulatory expansion
Soft2Betās regulatory footprint grew significantly in 2023 as the group entered major markets like Sweden, Denmark, Romania and Italy and in 2024 this has continued and it is set to forge ahead on this path with worldwide expansion into Africaās largest economy and most populous country with Channels TV.
As the company executes on its strategic roadmap throughout 2025 it will continue integrating new partners to its B2B platform and adding to its content library to deliver the richest and most complete turnkey solution for its partners.
Martin Collins, Chief Business Development Officer of Soft2Bet, said: āAs a group, Soft2Bet is truly delighted to announce its first African partnership with a high-calibre media partner like Channels TV. Nigeria is the continentās largest economy and a vibrant market and the combination of Channels TVās strong brand equity and our highly localised and powerful solutions will deliver strong growth in this major market.ā
Tobi Momoh, Group Strategist & Consultant of Channels Media Group, added: āOur joining forces with Soft2Bet will see usĀ blend our local expertise with their cutting-edge online sports betting and casino operations. Weāre also highly excited at the thought of integrating Soft2Betās MEGA gamification and are confident in our ability to deliver premium content and elevate player engagement across this market. Together, weāre committed to setting new industry standards and establishing a leading iGaming brand that will provide unmatched entertainment to our players.ā
The post Soft2Bet takes its first steps into Africa with a multi-year Turnkey deal with media leader Channels TV appeared first on European Gaming Industry News.
Africa
BetBlocker expands to support African markets with the launch of Bemba, Nyanja and Tonga language support
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BetBlocker, the UK registered gambling charity that provides free, anonymous to use blocking software, had today announced the expansion of service to support users in the Bemba, Nyanja and Tonga languages.
With a rapidly expanding userbase, this is the first language support provided by BetBlocker to specifically target users in Africa. Using funding provided by Entain to support Zambian users, these three languages were selected and the most prominent indigenous languages, with almost 75% of the Zambian population speaking one of these dialects.
Working in partnership with Fresh Start Zambia, a charitable organisation working to minimise gambling harm, who supported the translation work, the three languages go live today.
Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the Bemba, Nyanja and Tonga versions of the app:
āFor BetBlocker itās critical to be able to reach users in a language that they can comfortably engage in to ensure a smooth and speedy set-up process. Native languages also help us step past cultural barriers, showing that BetBlocker isnāt simply available to these communities, itās actively working to support them.
This is especially important in under-served and under-supported markets, like many of the African countries. The sad truth is that there simply arenāt the support services available for many African nationals that exist in more established jurisdictions. To my mind that makes it doubly important to ensure that BetBlocker is available and easily accessing.ā
The post BetBlocker expands to support African markets with the launch of Bemba, Nyanja and Tonga language support appeared first on European Gaming Industry News.
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