Press Release

Ice and Fire latest cutting-edge content creation from Yggdrasil YG Masters

Published

6 years ago

February 6, 2020

DreamTech Gaming’s first title with Yggdrasil set to unleash huge wins

Yggdrasil, the innovative online gaming solutions provider, has unveiled its latest cutting-edge YG Masters title, Ice and Fire, with DreamTech Gaming.

Two elemental enemies face-off across split 5×5 screens, sharing wilds as they are locked in their eternal battle.

Wilds are mirrored across dual reel sets regardless of which side they land on, as wins create cascading features, while if players manage four or more winning cascades in a single spin, the free games feature is triggered, and they can pick an elemental dragon in their battle for glory.

The free games feature is ultra-volatile, placing up to 150 extra wild symbols on the reels, with the ability to retrigger the bonus round in the mode, leading to colossal win potential.

Ice and Fire also contains a multiplier feature, where three scatter symbols can award 10 free games, with an increasing multiplier after every cascading win.

As part of the introduction of its new Publishing division earlier this year, Yggdrasil has significantly updated its YG Masters program, enabling content partners and game developers to quickly commercialize roadmap offerings through its global distribution network using full capacity of promotional tools driving customer acquisition, retention and engagement.

The Yggdrasil Publishing value propositions provides partners with an unlimited potential to scale and realize business strategies, driving revenue growth.

Stuart McCarthy, Head of Studio Partnerships at Yggdrasil, said: “The YG Masters programme has gone from strength-to-strength in the last 12 months, and we are marking ICE 2020 by releasing our newest title, Ice and Fire.

“The game offers a completely new flavour to our portfolio and its action-packed gameplay will excite fans across the globe.

“Our YG Masters programme will undergo significant expansion in the upcoming year, as part of our new Publishing division, so this marks the start of a thrilling period of expansion for our team.”

Peter Walker, Product Owner at DreamTech Gaming, said: “Ice and Fire is a thrilling creation pitting two opposing elements against one another, as fearsome dragons roam the reels in search of giant wins.

“We are delighted to release our first title through the YG Masters programme and look forward to a continuing partnership with Yggdrasil in the years to come.”

Up Next

Treasure abound in Blueprint Gaming’s Pirates’ Frenzy

Don't Miss

Pragmatic Play Releases Vintage-themed Super7s

branding

GR8_TECH rolls out a new brand identity built for digital-first iGaming

Published

3 days ago

May 18, 2026

Wladimir P.

The supplier says the redesign uses a coding-inspired, modular system aimed at consistency across products, motion, and future subbrands.

GR8_TECH has unveiled a redesigned brand identity positioned as a tech-native update for a digital-first iGaming market. The company said the new system goes beyond a visual refresh, aiming to better reflect how technology brands “think, move, and evolve.”

According to GR8_TECH, the identity uses a coding-inspired visual language, modular design principles, and a motion-first approach intended to work consistently across products, platforms, and future subbrands.

“This was never about changing the brand for the sake of change. GR8_TECH already had strong recognition and character,” said Iryna Ilchanka, Creative Lead at GR8_TECH. “Our goal was to sharpen it, to create a system that feels more future-ready and aligned with the level of technology and ambition behind the company.”

GR8_TECH said it approached the redesign as an evolving framework rather than a fixed brand guideline. “We didn’t want to create a static brand book. Rather, we wanted to build a living framework that can continuously evolve together with the business,” Ilchanka added.

The company framed the update as part of its broader positioning around “championship,” describing the brand direction as focused on discipline, technology, and continuous evolution.

The post GR8_TECH rolls out a new brand identity built for digital-first iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

chess

Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster

Published

4 weeks ago

April 23, 2026

Wladimir P.

team-vitality-re-signs-javokhir-sindarov-for-2026–2027-chess-roster

Team Vitality has re-signed chess player Javokhir Sindarov to its Chess roster for 2026 and 2027, bringing the 2025 FIDE World Cup winner back to the organisation.

The club said Sindarov is coming off a win at the 2026 Candidates Tournament, positioning him for a potential world title match against reigning champion Gukesh Dommaraju.

“We are incredibly proud to welcome Javokhir back to Team Vitality. He represents the new generation of chess: bold, ambitious, and unafraid to make big moves. His trajectory speaks for itself, and we know he has everything it takes to become the next World Champion,” said Danny Engels, Chief International Officer at Team Vitality. “This signing is a natural step in our ambition to be at the forefront of chess and esports, and to bring the game to new audiences around the world.”

Team Vitality also pointed to Sindarov’s interest in gaming—specifically Counter-Strike—as a fit with the organisation’s esports positioning. His next scheduled appearance under Team Vitality is the Chess.com Open, running April 23–26.

The post Team Vitality re-signs Javokhir Sindarov for 2026–2027 chess roster appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliatte

Performance of Sportradar’s Marketing Services Recognized by Google and EDAA

Published

4 weeks ago

April 23, 2026

GamingAmericas.com

performance-of-sportradar’s-marketing-services-recognized-by-google-and-edaa

Sportradar, a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced that its Marketing Services has secured independent accreditations from two of the advertising industry’s leading organizations.

The renewal of its European Interactive Digital Advertising Alliance (EDAA) Trust Seal and distinction as a Google Premier Partner for 2026 underscores Sportradar’s commitment to responsible advertising, and validates its effectiveness in delivering data-driven, scalable, and cost-efficient customer campaigns, respectively.

The certifications are the latest recognition of Sportradar’s ability to combine its own industry-specific marketing technology with strong partnerships across the advertising ecosystem to maximize value for their clients.

Premier Partner

Status demonstrates Sportradar’s expertise in using Google’s platform to optimize campaign management, advertising spend, and drive real-world marketing results and consistent client growth.

The renewed EDAA Trust Seal, held for seven consecutive years, acknowledges Sportradar’s credibility in providing privacy-first, transparent, and user-centric advertising. To be eligible, the EDAA mandates that a company must have their own in-house marketing technology and not rely on third-party providers.

Following an independent audit by an EDAA‑approved certification provider, the accreditation affirms Sportradar’s full compliance with the European Online Behavioural Advertising Self‑Regulatory Programme, ensuring internet users can easily understand and control how they receive advertising.

Nikolaus Beier, SVP Marketing Services at Sportradar, said “These accreditations from Google and the EDAA independently verify the efficacy of our Marketing Services in delivering highly efficient advertising for our clients, while upholding the highest standards of compliance and transparency.

“With our combination of data, expertise, and innovative technology that serves the full customer journey across all major digital channels, Sportradar excels at optimizing campaigns aimed at acquiring and retaining sports fans and bettors.”

Sportradar Marketing Services ingests the company’s sports, betting, and customer transaction data to create and deliver personalized ads to relevant sports and betting audiences across a comprehensive suite of digital channels, including programmatic display, video, audio, radio, digital-out-of-home (DOOH), paid social, paid search, retention marketing, and affiliate tools.

The post Performance of Sportradar’s Marketing Services Recognized by Google and EDAA appeared first on Americas iGaming & Sports Betting News.