Industry News
Sportradar expands partnership with Major League Baseball to develop new virtual baseball in-play game
Sportradar, the world-leading provider of sports data and content solutions, today announced an expansion of its existing partnership with Major League Baseball (MLB), launching a brand new virtual baseball in-play offering for licensed gaming operators in the US and across the world.
The virtual baseball in-play game is the first Sportradar virtual gaming solution developed in association with a major US sports league. Featuring official MLB team names and logos, this game gives fans yet another way to engage with Major League Baseball and allows licensed gaming operators to add extra value to their offering, combining fast-paced betting for mobile and online users, with longer betting cycles for retail. This new virtual baseball offering is based upon historical data and can be accessed all year long.
As with all of Sportradarâs virtual sports products, this product has been built for betting, ensuring the experience is as close to real-life as possible. As part of the collaboration, the product uses actual MLB data to simulate live game play. For the visuals, over 1,300 individual motions were captured using a combination of cutting-edge motion capture technology, and software developed specifically to add to the real-life look and feel of the game.
âWe are very excited to work with Major League Baseball in bringing a virtual baseball gaming solution to the market,â said David Lampitt, Managing Director, Sports Partnerships at Sportradar. âLeveraging MLBâs official content, we are confident that we have an enticing product that consumers will love and that bookmakers will benefit from. As with all of our virtual sports offerings, our aim was to bring the most realistic look, feel, and betting experience to the market.â
Sportradarâs Virtual Gaming Solutions were first established in 2010. Utilized by over 180 bookmakers worldwide, the portfolio now includes Virtual Basketball, Virtual Tennis In-Play as well as soccer, horse and dog racing. All products use a combination of cutting-edge innovation, including Motion Capture, as well as Sportradarâs comprehensive pool of sports and betting data to create the most realistic virtual sports offering possible.
“We are pleased that our partnership with Sportradar has resulted in the development of this new virtual baseball offering,â said Kenny Gersh, MLB Executive Vice President, Gaming and New Business Ventures. âOne of the reasons we partnered with Sportradar was to develop new, engaging products for our fans leveraging the power of MLBâs best-in-class content. This first-of-its-kind virtual offering does just that, and we are excited to bring fans this new entertainment option.â
American gambling industry
Gaming Americas Weekly Roundup â November 24-30
Reading Time: 2 minutes
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKingsâ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property â including team trademarks and logos â across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dogâs advanced inventory capabilities with SSIâs PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup â November 24-30 appeared first on European Gaming Industry News.
Balkans
EGT Digital Wins âOnline Platform of the Yearâ for the Second Consecutive Year at the Golden Spadeâs Awards 2025
Reading Time: 2 minutes
EGT Digital celebrated a remarkable achievement at this yearâs Golden Spadeâs Awards, securing the prestigious title âOnline Platform of the Yearâ for its modular platform X-Nave for the second year in a row. The award was accepted by Georgi Mihaylov, Deputy CEO of EGT Digital, marking another milestone in the companyâs continued progress and commitment to technological excellence.
In 2025, X-Nave distinguished itself through the integration of EGT Digitalâs proprietary in-house AI core, developed entirely by the companyâs data science team. This innovation transformed X-Nave into a holistic, intelligent ecosystem with capabilities such as real-time player protection, predictive churn prevention, intelligent campaigns, personalized game recommendations, automated bonus optimization, and enhanced QA through simulated behavior. Combined with its modular structure â comprising the CRM Engine, Gaming Aggregator, Sport Product, and Payment Gateway â X-Nave continues to serve as one of the most advanced and reliable platforms in the industry.
Accepting the award, Georgi Mihaylov expressed his gratitude: âThese awards are an exceptional recognition of our work. On behalf of the EGT Digital team, a huge thank you, and I canât wait for us to come back again next year.â
Special Recognition for Industry Leadership
The Golden Spadeâs Awards also honored Mr. Vladimir Dokov, CEO of both EGT Digital and EGT, with the distinguished title âOutstanding Contribution to the Development of the Gaming Industry.â This accolade recognizes his long-term leadership, strategic vision, and significant impact on the growth and evolution of both the Bulgarian and global gaming sectors.
Mr. Dokov accepted the award with a message dedicated to his team:
âWhat we have achieved is not thanks to me, but thanks to our team of 4,300 people and this award belongs to them.â
A Milestone Year for the EGT Group
These recognitions highlight an exceptional year for both EGT Digital and EGT, reflecting their shared commitment to innovation, responsibility, and delivering impactful solutions for partners and players worldwide.
The post EGT Digital Wins âOnline Platform of the Yearâ for the Second Consecutive Year at the Golden Spadeâs Awards 2025 appeared first on European Gaming Industry News.
Carmen Alexander
Entainâs Pitching In Initiative Crowned Grassroots Sports Initiative of the Year
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Entainâs Pitching In initiative has beaten off fierce competition to be named Grassroots Initiative of the Year at the Global Football Industry Awards. Launched by Entain in 2020, the trailblazing initiative has made a huge impact at the non-league level of Englandâs national game.
Pitching In is the title sponsor of the Isthmian, Northern Premier and Southern Leagues â collectively known as the Trident Leagues â that comprise 264 clubs at Steps three and four of the non-league pyramid.
Pitching In, however, has always been about more than a flagship sponsorship. At the heart of the initiative is the ambition to enhance engagement between football clubs and their local communities. This led to Entain being the founding partner of the Trident Community Fund (TCF).
The TCF was launched to help clubs establish and expand community initiatives, maximising the remarkable impact that grassroots football clubs have on their local area. Every club in the Trident Leagues is encouraged to apply for a grant of up to ÂŁ5000 annually to support community initiatives. The TCF has now supported more than 150 such projects, helping to expand youth, womenâs and walking football, as well as supporting initiatives focusing on local upskilling, tackling anti-social behaviour and supporting local veterans and food banks.
In 2022, Pitching In launched the Volunteer Hub to provide a one-stop online portal for clubs to post volunteering vacancies and for local people to sign up and get involved.
Pitching Inâs contribution to the grassroots game has now been recognised at the Global Football Industry Awards, a landmark global ceremony which brings together industry giants and trailblazers from every corner of the football ecosystem.
Pitching In was up against the likes of McDonalds, Barclays, Adidas, Nike and Coca-Cola, who were among the other shortlisted nominees for the Grassroots Initiative of the Year prize. Hosted by football royalty â Jamie Carragher and Peter Crouch â the awards celebrate the visionaries, pioneers and change-makers powering world football from behind the scenes.
Stella David, CEO of Entain, said: âWe are delighted to see Pitching In recognised in this manner. Football is central to our business, which is why we feel it is so important to invest in the sport at the grassroots level, playing our part in bringing clubs and their communities closer together.
âWhen we started this project back in 2020, non-league clubs â and English football more generally â were staring into an uncertain future amid the Covid-19 pandemic.
âThe grants Pitching In provided at that time proved crucial and we have continued to grow our relationship with the more than 260 clubs, who are the backbone of the English game, over the time since. We love supporting grassroots football and are excited by how this partnership can grow and evolve further.
âWe would like to thank the Northern Premier League, Isthmian League and Southern League for their continued support, along with every single volunteer who gives up their time for their local football club. The game at this level could not run without you and Pitching In will continue to do what we can to highlight your invaluable contributions.â
Carmen Alexander from the Global Football Industry Awards added: âCongratulations to Entain and all 2025 Global Football Industry Award winners.
âOur judges were impressed by the commitment Entain has shown to grassroots football over a prolonged period of time and particularly the Trident Community Fund, which continues to make a tangible difference to non-league clubs across the country. Entain is very worthy of this recognition.â
The post Entainâs Pitching In Initiative Crowned Grassroots Sports Initiative of the Year appeared first on European Gaming Industry News.
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