Canada

BetBuilder Q&A w/PandaScore CEO, Flavien Guillocheau

Published

4 years ago

November 7, 2022

How do esports bettors differ from traditional sports bettors in terms of the size of stakes they place, volume of bets, type of bets, etc?

Imagine if a vast majority of football bettors weren’t just watching matches religiously, but if they spent hours and hours playing football as well. That’s the reality of esports betting, there is almost a complete overlap between esports viewers and gamers, and for gamers, experience is everything. This translates into a different betting patterns than an average sports bettor. One of the key differences being esports betting having a smaller average bet size, but higher bet volume per bettor. With each market, the storytelling aspect is richer – it’s not just who scores a goal, it’s about the adventure, for example, who will kill the first Baron Nashor in a game of League of Legend.

Why do they bet in this way? Are their motivations for betting different? If so, how?

The esports bettors are fully immersed in the game. Games offer high level of interaction and custom experiences and this is what they look for when it comes to betting on esports as well – so the more markets the operator is able to offer in a single betslip, the more they will improve the experience for bettors, and pragmatically speaking, increase the volume of bets per bettor. Rather than splitting money across several individual stakes, punters can roll their stakes on a match into a single bet, offering a greater return on a win. It’s important to offer bets on a personal level too – this means markets oriented on the player props – for instance, how many kills will Team Vitaly’s ZyWoo have? More than 10? More than 20?

You recently launched a dedicated esports BetBuilder product. Can you tell us more about it?

Enriching the bettor experience is the prime reason we decided to launch esports BetBuilder. The product has been in use in sports betting, but when it comes to esports, it hadn’t been done before. Our clients have already integrated and seeing impressive initial results. We’re already in production offering real BetBuilder product. This means not simply multiplying the odds, but robust data models to ensure the best odds on the combination of the markets from the same matches. PandaScore being one of the few to offer esports BetBuilder gives our partners an advantage against their competitors – the possibility to bet on multiple markets within one map is hugely sought after in the esports betting community and now with PandaScore BetBuilder, they can already do that. Combibets, the simpler version of BetBuilder was already showing the power of combining multiple bets – with margins hitting double digits, but BetBuilder takes this opportunity to a next level – now punters can combine markets from the same esports matches. Want to guess the correct round score in Evil Geniuses VS Fluxo match, but also if HexT will have more than 17 kills, and of his teammate NeaLan will have less than 16.

Does it help improve the viewing experience? How does it add to their entertainment value?

With more engaging betting opportunities available to punters through BetBuilder, operators can better engage with esports fans through the means that work best for them: becoming a value add embedded within the whole entertainment experience of watching professional esports. Payers can combine Player Props with other big markets, build a story of their own – for instance, who will win and who will get more kills than the other player. The storytelling opportunities are rich with BetBuilder. You might be fully invested and supporting one team but might want to bet that the player from the opposite team will have the most kills – this is possible with PandaScore BetBuilder. For example, there is a big anticipation around the semifinals of the League of Legends World Championship, where Chinese team, JD Gaming is going against the Korean T1. Not only that, the community is excited to see JD’s 369 versus Zeus, who plays for T1. With an esports dedicated BetBuilder, the operators can build a campaign around the story – offer the users a possibility to bet on JD’s win if they support the team, and in the same betslip, go for Zeus having more kills than 369, because they think the opposite team’s player will score more kills.

Canada

Altenar Joins Alberta’s New Regulated iGaming Market

Published

1 day ago

July 13, 2026

Wladimir P.

altenar-joins-alberta’s-new-regulated-igaming-market

Today marks the official launch of Alberta’s regulated online gaming market, a significant milestone for the Canadian iGaming industry and an important step in Altenar’s continued expansion across North America.

Having secured approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), Altenar is fully prepared to support licensed operators entering Canada’s newest regulated jurisdiction with its award-winning sportsbook technology.

The opening of Alberta’s market establishes Canada’s second regulated online gaming province after Ontario, creating fresh opportunities for operators seeking sustainable growth within a regulated framework.

With a strong track record across regulated markets worldwide, Altenar is well positioned to help partners launch competitive sportsbook offerings that prioritize player engagement, operational flexibility and long-term success.

As competition intensifies from day one, operators will be focused on delivering high-quality betting experiences capable of attracting playersAltenar’s scalable sportsbook solution, extensive customization capabilities and regulatory expertise provide operators with the tools needed to compete effectively in this evolving market.

Matthew Ferrara, Sales Manager at Altenar, said:

“The launch of Alberta’s regulated market is an important moment not only for the province but for the wider Canadian industry. Regulation creates opportunities for operators to build trusted brands while giving players access to safer, more transparent betting environments.

“We’re excited to support our partners as they enter this new market. Success in Alberta will depend on offering a premium player experience from the very beginning – fast, reliable technology, competitive betting content and the flexibility to adapt as the market evolves. Those are exactly the areas where Altenar delivers value, and we look forward to helping operators grow sustainably in one of North America’s most promising new jurisdictions.”

Alberta represents another important milestone in Altenar’s North American growth strategy as the company continues to expand its presence in regulated markets, providing operators with the technology and expertise needed to succeed in increasingly competitive environments.

The post Altenar Joins Alberta’s New Regulated iGaming Market appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Canada

DraftKings Set to Launch its Online Sportsbook and Casino in Alberta

Published

1 day ago

July 13, 2026

GamingAmericas.com

draftkings-set-to-launch-its-online-sportsbook-and-casino-in-alberta

DraftKings is set to launch its top-rated online sportsbook and casino, along with its Golden Nugget Online Gaming brand, in Alberta on July 13. Alberta will become the second Canadian province and the 34th jurisdiction across North America where DraftKings Sportsbook is available. With the launch, DraftKings Casino will be available in five U.S. states and Golden Nugget Online Gaming casino in four U.S. states, with both brands available in Alberta and Ontario in Canada.

“We’re thrilled to launch DraftKings Sportsbook and DraftKings Casino, as well as Golden Nugget Online Gaming in Alberta and continue expanding our presence in Canada. Alberta is home to a passionate sports fan base, and we’re excited to bring customers across the province our industry-leading sports betting and online casino experiences. Launching during one of the biggest moments in global sports, with the World Cup taking place across North America, makes this an especially exciting time to welcome Albertans to DraftKings,” said Greg Karamitis, Executive Vice President and General Manager of Sports at DraftKings.

To celebrate the launch in Alberta, DraftKings employees will volunteer with Food Banks Alberta and present a $150,000 donation to the organization. The funding will purchase over 40,000 pounds of essential food items to be distributed through Food Banks Alberta’s network of member food banks, ensuring resources reach communities both large and small throughout Alberta. This donation will help provide essential food support, including high demand items like fruits and vegetables and baby formula to individuals and families facing hunger, while strengthening local food banks’ ability to meet growing demand.

Eligible customers in Alberta will have access to DraftKings’ comprehensive suite of sports betting and online casino offerings. From same-game parlays, live in-game wagering, and special odds boosts on DraftKings Sportsbook to thousands of casino games, including fan-favorite titles like “Wheel of Fortune – Triple Extreme Spin,” exclusive slot titles, as well as progressive jackpots across Golden Nugget Online Gaming and DraftKings Casino, DraftKings delivers one of the industry’s most robust and engaging entertainment experiences.

DraftKings leads the industry in responsible engagement by promoting customer awareness and use of budget and control tools and resources like deposit limits, cool off periods, and self-exclusion to help customers have a fun source of entertainment with a brand they can trust.

The post DraftKings Set to Launch its Online Sportsbook and Casino in Alberta appeared first on Americas iGaming & Sports Betting News.

Canada

High 5 Games Expands Across Alberta’s Open iGaming Market Following AGLC Supplier Approval

Published

4 days ago

July 10, 2026

GamingAmericas.com

high-5-games-expands-across-alberta’s-open-igaming-market-following-aglc-supplier-approval

High 5 Games, the creator of premium casino content for the land based, online and social gaming markets announced it has secured supplier approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), extending its games beyond Play Alberta to all licensed operators in the province’s newly opened commercial iGaming market.

High 5 Games has entertained Alberta players since 2024 through Play Alberta, the province’s government operated gaming platform, where titles such as DaVinci DeluxeWays, Billionaire’s Bank, Green Machine and more have become established player favourites. With Alberta’s commercial market now open, that same proven portfolio is available to all licensed operators entering the province.

Alberta’s commercial iGaming market will be opening on July 13, 2026, making it the second Canadian province after Ontario to welcome private sector operators. Overseen by AGLC and the Alberta iGaming Corporation (AiGC), the market launched with nearly 50 registered operator brands, one of the most anticipated regulated market openings in North America this year.

The approval extends High 5 Games’ regulated North American footprint, which includes New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, Ontario, Quebec, British Columbia. Alberta players will gain access to High 5’s catalogue of player favourite titles, including DaVinci DeluxeWays, Billionaire’s Bank, Green Machine and other titles through launch partnerships with operators.

“Alberta players already know and love our games through Play Alberta, that is a head start no newcomer to this market can claim. With the open market live, every operator in the province can now offer their players the award winning High 5 titles they have been playing for years, from day one.” says Tony Singer, CEO at High 5 Games.

High 5 Games’ content is certified across New Jersey, Michigan, Pennsylvania, Connecticut, West Virginia, Ontario, British Columbia and the studio has developed more than 300 games over three decades of game making.

The post High 5 Games Expands Across Alberta’s Open iGaming Market Following AGLC Supplier Approval appeared first on Americas iGaming & Sports Betting News.