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2RBO Affiliates Hosts Exclusive Meet & Greet With Diego Simeone

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Just ahead of the highly anticipated FIFA World Cup, 2RBO Affiliates hosted an exclusive meet-and-greet featuring global football icon Diego Simeone in Madrid. Held for the 2RBO’s top business partners, this session celebrated the immense strategic value of Simeone’s role as the official brand ambassador for Betinia and Campobet, two premier brands represented within 2RBO’s portfolio.

The event kicked off with an engaging Q&A session where Diego Simeone shared insights into his core vision of leadership. El Cholo reflected on developing his famous “one game at a time” philosophy and applying it across today’s packed match calendar. He also revealed the secrets to maintaining that legendary passion after 14 years at the highest level, explaining how he keeps his squad constantly inspired and hungry for victory.

Simeone hooked the audience when explaining why collective commitment outweighs individual talent and explored the evolution of the modern game. He also shared how he uses sharp communication and mental focus to unite a diverse squad of strong personalities, balancing being a coach with being a friend.

Following the talk, the afternoon transitioned into a very special moment as partners captured exclusive photos with Simeone and received his personal autograph on custom jerseys—gifted at the event as a special collaboration between Betinia, Campobet, brands featured in 2RBO’s portfolio.

The absolute highlight of the event took place on stage shortly after, when Aviv Rosenblit, Head of 2RBO Affiliates, presented Diego Simeone with a custom-framed jersey. This exclusive piece was created as a special, limited-edition collab between Betinia and Campobet, perfectly capturing the high-energy spirit of the championship-level partnership.

Reflecting on the session, Aviv Rosenblit commented:

“Diego Simeone’s mindset perfectly mirrors 2RBO Affiliates-we are all about winning, and it is a true privilege to have such a global icon as the official ambassador for Betinia and Campobet. Hosting this exclusive session has been incredibly inspiring, bringing our partners closer together and locking in a shared energy for our collaboration. Right now, seasonal football traffic is hotter than ever, putting the momentum in our affiliates’ favor. This is just the beginning of a legendary alliance, so let’s make history together!”

The event concluded with an exclusive networking, giving partners the perfect opportunity to connect and map out future collaborations. The energy in the room made it clear that this is just the beginning, leaving everyone ready to make the most of the upcoming football season and turn this momentum into huge shared success.

About Betinia

Betinia is a sports betting and gaming brand built around a gamification-led player experience. The brand features a five-tier loyalty journey inspired by a sports career path, taking players from Beginner to Amateur, Professional, World Class and ultimately Legend.

About CampoBet

CampoBet is an online platform established in the Mexican market, offering a dual focus on sports betting and casino entertainment. Featuring over 1,000 daily events ranging from Liga MX to eSports, the platform distinguishes itself through an innovative gamification system where users complete challenges to earn redeemable rewards.

About Diego Simeone

Diego Simeone is an Argentine professional football manager and former player, currently managing Atlético de Madrid. Known for his passion, intensity and tactical approach, Simeone has led Atlético to major domestic and European trophies and reached two UEFA Champions League finals. As a player, he earned 108 caps for Argentina and won two Copa América titles.

Casino Content

Groove says its casino content library passes 20,000 games

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Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Octoplay integrates with Lottomart to expand UK distribution

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Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Commercial Gaming

Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

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Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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