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FEG Launches New International Brand Platform “Feel the Thrill” Across Multiple Markets
Fortuna Entertainment Group (FEG) has launched its largest international brand campaign to date, introducing a new long-term communication platform titled “Feel the Thrill.”
The campaign marks a shift towards a more unified and emotionally driven brand approach across markets, designed to connect with a broader audience beyond traditional sports fans, while carefully addressing specific needs and expectations of individual countries.
At its core, the platform is built on a simple insight: the excitement of sport and entertainment should be accessible to everyone, regardless of their level of expertise. “Feel the Thrill” translates this idea into a consistent creative concept that can be adapted locally while maintaining a shared brand identity.
The campaign also signals a return to stronger storytelling, moving beyond short-form formats toward narratives that build deeper engagement and better reflect how customers experience the brand.
Dieter John, CEO of Fortuna Entertainment Group, said:“With ‘Feel the Thrill’, we are creating a more uniform, consistent and scalable way to present our brand across markets. At the same time, we want to make it easier for a broader audience to connect and engage with the excitement our comprehensive products offer, not only core sports fans, but anyone looking for engaging entertainment.”
The platform combines emotional storytelling with product experience in a more natural way, supporting both brand building and commercial impact. The campaign was designed as a full-scale multi-channel platform spanning TV, digital, sponsorship, OOH, AR and experiential activation, ensuring broad reach while allowing for adaptations that reflect local market dynamics and audiences.
Carlo Fontana, Group Chief Commercial Officer, added: “This is about creating a more unified approach to communication across the Group. One strong idea, executed consistently across markets, but flexible enough to reflect local context. It allows us to build recognizable brand equity while staying relevant for customers in each country.”
“Feel the Thrill” also provides a scalable framework for local teams to develop their own stories while staying anchored in a shared concept.
Pavel Flégl, Head of Brand Experience at FLO, said:“Our ambition was to return to storytelling that people actually want to watch. At the same time, we needed to create a platform that works across markets without losing relevance locally. That balance was the key creative challenge behind the campaign.”
The platform will be rolled out across multiple European markets, strengthening brand consistency while creating a more engaging and accessible customer experience.
The post FEG Launches New International Brand Platform “Feel the Thrill” Across Multiple Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
124 countries and territories registered for selection; the 32nd “Solidarity” Wildcard slot is still to be confirmed.
PUBG MOBILE has confirmed 31 of the 32 national teams for PUBG MOBILE at the Esports Nations Cup 2026, scheduled for November 3-8 in Riyadh. The publisher said 124 countries and territories registered and submitted official rosters for the selection process. The event will play for a $1.32 million USD prize pool.
The confirmed lineup includes 14 teams advancing from nine regional qualifiers: Indonesia, Cambodia, Hong Kong, Kyrgyzstan, Uzbekistan, Jordan, KSA, France, Italy, Mexico, Colombia, Chile, Mauritania and Madagascar.
A further 12 teams are invited via ENC Rankings: Türkiye, Mongolia, Brazil, Pakistan, Myanmar, Vietnam, Thailand, Nepal, South Africa, United States, Ukraine and Argentina. Four Special Invite teams—China, South Korea, India and Japan—also join the Group Stage.
Two Wildcard slots are listed: Kuwait as the Host Region representative, and one “TBD (Solidarity)” team still to be confirmed. From November 3, teams will be split into four groups of eight for a round-robin Group Stage, with the top four from each group advancing to the Grand Finals.
The Esports Nations Cup was announced in August 2025 as a multi-title national-team competition, with future international iterations planned, according to the company. PUBG MOBILE also claimed it is the “#1 game title at the Esports Nations Cup in terms of participating countries and territories,” citing the 124 registered countries and territories for its selection process.
The post PUBG MOBILE confirms 31 teams for Esports Nations Cup 2026 in Riyadh appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Tonybet says a player in Laurier-Station, Canada has claimed the “golden card” prize worth $20,000 CAD in the operator’s World Cup Card Collection. The announcement was made Tuesday 21st July 2026.
The World Cup collection featured 51 cards in total, including 48 digital cards representing participating World Cup nations, plus three unique prize cards in bronze, silver and gold. Tonybet said the bronze card—available during the group stage—was previously found by a customer in Saint-Colomban, Canada, while the silver card—available during the knockout rounds up to the quarter-finals—was won by a player in County Kildare, Ireland.
The golden card became available for the semi-final, third-place play-off and final, and has now been claimed, Tonybet said.
Tonybet Head of Product Kiryl Liudvikevich said: “You can plan a campaign down to the last detail, but you can’t plan what the World Cup brings.
“We designed the collection to evolve with the tournament, and every knockout round created new stories we couldn’t have predicted. Seeing players complete their collections and discovering who would uncover each prize was the most rewarding part of the campaign.
“I hope everyone enjoyed the experience for what it was meant to be: a fun addition to the tournament, played responsibly and always within their limits.”
Tonybet said the collection will remain open until 31 July for players who are still completing sets and spending coins, although all grand prizes have been awarded.
The post Tonybet player in Canada claims $20,000 CAD golden World Cup card prize appeared first on Americas iGaming & Sports Betting News.
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