Genius Sports Signs Long-term Tech and AI Partnership with Swiss Football League

Genius Sports Limited has signed an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League.

This agreement executes upon Genius Sports’ position as the operating system of modern sport as well as its innovation partnership with the European Leagues, which represents 18 member leagues and 46 professional competitions across the continent.

From the start of the 2026/27 season, Genius Sports’ data and AI platform, GeniusIQ, will be deployed in every 1st tier stadium, creating a single intelligence layer for tracking data and commercial activation.

Swiss Football League coaches and analysts can harness Genius Sports’ Performance Studio, the world’s most advanced football analysis platform. Used by top teams in the Premier League, Ligue 1, Belgian Pro League and more, it applies advanced machine learning to the richest data set in football to provide unmatched insights across match preparation and analysis.

By deploying GeniusIQ, the Swiss Football League has created an incredible platform for future innovations across augmented broadcasts, semi-automated offside technology and data-driven sponsor activations.

“This partnership marks an important step in strengthening the data foundations of Swiss professional football. By providing our clubs with positional tracking data alongside event data and video feeds, we are enabling them to analyse the game in greater depth and support their sporting decision-making,” said Claudius Schäfer, CEO of the Swiss Football League.

“As the operating system of modern sport, Genius Sports is integral to how leagues worldwide run, grow and monetise their competitions. We’re delighted to partner with the Swiss Football League, executing on the vision set out with the European Leagues, and delivering industry-leading tracking and performance solutions across their competitions,” said Steven Burton, Chief Partnerships Officer at Genius Sports.

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