B2B
DrawHouse launches B2B prize draw platform as it names Jamie Pinner CCO
DrawHouse, a new B2B prize draw platform built by the team behind Network Gaming, has launched in the UK, targeting betting operators, media companies and digital platforms looking to add prize draw products.
The company said its platform is “fully managed” and includes compliance, KYC, payments, draw operations and prize fulfilment, designed to let partners launch “in weeks” without the operational and regulatory complexity that has limited wider adoption of prize draw competitions.
Harry Collins, CEO and Founder of DrawHouse, said: “Prize draws are already a large and growing market, but they’ve largely developed outside of traditional operator ecosystems. This isn’t about creating new demand – it’s about capturing revenue that’s already happening elsewhere.” The company cited UK market figures of more than £1.3bn in annual revenue and more than 7 million active players.
DrawHouse also highlighted a “networked liquidity model” that pools prize inventory across partners to offer larger prizes at launch. “Prize draws are a scale game – bigger prizes drive better outcomes,” Collins said. “By connecting partners through a shared network, we’re able to deliver that scale.”
The launch includes the appointment of Jamie Pinner as Chief Commercial Officer. Pinner said: “There’s a clear opportunity for operators to diversify revenue and reach complementary audiences through prize draws. What DrawHouse does well is remove the operational barriers and make the product easy to launch and scale.” DrawHouse said it has secured its first partner and is in discussions with additional operators in the UK and internationally.
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B2B
DATA.BET adds Infront official tennis data to sportsbook feed
DATA.BET has partnered with Infront to integrate official tennis data into its sportsbook offering, expanding its tennis coverage for operator clients.
DATA.BET said the integration will allow clients to add more tennis events and markets, with the aim of maintaining consistent coverage during peak periods and across different competition levels.
“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”
“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair” said Diogo Almeida, Head of Sales at Infront Bettor.
DATA.BET positioned the agreement as part of its longer-term strategy to build a scalable sportsbook solution across major sports using official data and content.
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Africa
Jogabets migrates to VeliTech iGaming platform for Mozambique operations
Jogabets, a licensed online betting operator in Mozambique, has migrated its operations to VeliTech’s iGaming core platform, the B2B supplier said.
VeliTech said the rollout is part of Jogabets’ growth strategy and is intended to strengthen its digital operations. Darren Calvia, Chief Product Officer at VeliTech, said Jogabets will use “the integrated VeliTech product suite, including the iGaming core system with built-in CRM, sportsbook platform, game aggregation capabilities, and exclusive crash and instant games.”
Calvia added: “Launching a brand like Jogabets isn’t just about going live — it’s about getting the fundamentals right from day one. The early performance and positive feedback from the Jogabets team confirm that when product, technology, and delivery are fully aligned, even complex migrations feel seamless. With the VeliTech platform at its core and a tailored mix of content and tools, the client is now well-positioned to deliver a high-performing player experience and rapid growth.”
Vasco Jafar, Marketing Manager at Jogabets, said the supplier supported local requirements: “We were particularly impressed by the VeliTech adeptness in navigating our intricate local compliance and payment provider requirements, given our specific operations in Africa. We have witnessed their exceptional professionalism and problem-solving capabilities firsthand.”
Mariam Mchedlishvili, Implementation Manager at VeliTech, said the launch is already showing early traction: “The successful launch of Jogabets in Mozambique is already delivering strong early results, with stable performance from day one and positive player engagement trends that confirm we’ve built the right foundation for growth. When an operator comes out of a launch confident and ready to scale, you know the work behind the scenes was done right. That’s what we aim for every time.”
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aggregation
Peter & Sons signs Relum deal to widen distribution via aggregator
Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.
Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”
Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”
The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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