BETANO
Betano and Flamengo launch fan activation in Rio to boost visibility of women’s football
Interactive “Guess Who?” style experience will take place on April 25–26 at NorteShopping, engaging fans through a playful format
Betano, in partnership with Flamengo, will host a special fan activation this weekend, April 25–26, aimed at bringing supporters closer to women’s football.
The initiative will take place at NorteShopping in Rio de Janeiro and features an interactive experience inspired by the classic guessing game “Guess Who?”.
In the activation, two participants compete by secretly selecting a player from Flamengo’s women’s team.
They then take turns asking “yes” or “no” questions related to the athletes — such as position, physical traits, or national team experience — narrowing down the possibilities until one correctly identifies the opponent’s chosen player.
“By creating interactive, fun, and accessible experiences, we aim to connect with fans in a genuine way, give visibility to women’s football players, and contribute to the sustainable growth of the sport,” said Fabio Ritter, Senior Sponsorships Activation Manager at Betano.
Designed to place women’s football at the center of engagement, the activation focuses on audience experience as a way to strengthen the connection between fans and the sport.
Participation is open to individuals over 18 who are registered on the Betano website. Registration can also be completed on-site.
Event details:
Date: April 25–26
Time: 10:00–22:00 (Saturday) and 13:00–21:00 (Sunday)
Location: NorteShopping
Avenida Dom Hélder Câmara, 5474, Cachambi, Rio de Janeiro, Brazil
Kaizen Gaming is one of the world’s leading GameTech companies.
With a strong focus on technology and people, it continuously enhances the online gaming experience for millions of customers worldwide, while delivering responsible and engaging sports entertainment.
Kaizen Gaming owns Betano, a premium sports betting and online gaming brand with a strong presence across Europe, the Americas, and Africa.
The company employs more than 3,000 people globally.
In Brazil, Betano sponsors the country’s top competitions, including the Brasileirão Betano and Copa Betano do Brasil, and is also an official partner of Flamengo.
Kaizen Gaming has received multiple industry awards, including “Operator of the Year” at the EGR Operator Awards and SBC Awards 2025.
The post Betano and Flamengo launch fan activation in Rio to boost visibility of women’s football appeared first on Americas iGaming & Sports Betting News.
Betano has been announced as an official supporter of the FIFA World Cup 2026
for Europe and South America, through a new partnership between FIFA and Kaizen Gaming’s flagship brand.
The tournament, which will be held in Canada, Mexico, and the United States between June 11 and July 19, is set to be the largest edition in FIFA World Cup history, as it will feature 48 national teams competing for football’s most prestigious title for the first time.
This marks the third time Betano and FIFA have joined forces.
Four years ago, Betano became the first sports betting operator to partner with FIFA, being announced as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe.
More recently, the brand was also announced as an Official Partner of the FIFA Club World Cup 2025.
“We are very pleased to welcome Betano among the supporters of the FIFA World Cup 2026,” said Romy Gai, Chief Business Officer at FIFA.
“Since the beginning of our partnership four years ago, we have closely followed Betano’s genuine commitment to sporting integrity, bringing fans closer to football and creating new forms of engagement and entertainment.
We share these same goals and are delighted to once again have this global powerhouse with us to connect the world through football,” he added.
“Partnering with FIFA for the third time is a very important milestone for all of us at Kaizen Gaming and reinforces our global evolution,” said George Daskalakis, Co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 represents the ultimate meeting point between sport and entertainment, reaching billions of people around the world.
For us, it is the ideal platform to consolidate Betano as the world’s most trusted brand in responsible online sports betting.
Our focus now is to deliver an exciting, innovative, and safe experience for fans throughout the competition.”
Controlled by Kaizen Gaming, recognized in 2024 and 2025 as “Operator of the Year” at the EGR Operator Awards and “Operator of the Year – Large” at the SBC Awards, Betano will offer fans unique and exclusive experiences to experience the excitement of the FIFA World Cup in a responsible way.
Tools will include responsible gaming features such as financial limits, time-use controls, and 24/7 customer support.
The brand is also preparing a series of physical and digital activations across Europe and South America throughout the FIFA World Cup 2026.
The post Betano is a new supporter of the 2026 World Cup in Europe and South America appeared first on Americas iGaming & Sports Betting News.
Betano has been named an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America under a new partnership between FIFA and Kaizen Gaming’s lead brand. The tournament will be held across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July.
The agreement is the third collaboration between Betano and FIFA. Betano previously joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe and was later announced as an Official Partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
Kaizen Gaming said Betano will run physical and digital fan engagement activations in Europe and South America around the tournament, and will offer responsible gaming tools including financial limits, time management features and 24/7 customer support.
The post Betano named FIFA World Cup 2026 Tournament Supporter for Europe and South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026 for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July is set to be the biggest FIFA World Cup in history, as for the first time ever it will feature 48 teams contending for the coveted crown.
This is the third time that Betano and FIFA have joined forces. Four years ago, Betano became the first sports betting operator to ever partner with FIFA when it joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe. More recently, Betano was announced as an Official Partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” he stated.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”
Owned by Kaizen Gaming, which was recognised in both 2024 and 2025 as Operator of the Year at the EGR Operator Awards and Operator of the Year – Large at the SBC Awards, Betano will provide fans with a unique and exclusive opportunity to experience the excitement of the FIFA World Cup and to engage responsibly with the tournament’s matches. Fans will benefit from a range of responsible gaming tools, enabling them to set financial limits, manage their time and access specialised customer support 24/7. Betano is also organising a number of physical and digital fan engagement activations in Europe and South America to celebrate the FIFA World Cup 2026.
The post Betano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America appeared first on Americas iGaming & Sports Betting News.
-
Brasil4 days agoPara Sportradar, Copa do Mundo 2026 deve redefinir estratégias de aquisição e engajamento nas apostas esportivas
-
Compliance Updates6 days ago
Expanse Studios Secures Colombia Market Certification
-
Asia6 days ago
Playson Secures Approval from PAGCOR for Game Distribution in Philippines
-
Blueprint Gaming5 days ago
Blueprint Gaming announces The Goonies Quest for Treasure 3 slot
-
Booming Games5 days ago
Booming Games launches Way of the Wolf: Hold and Win Extreme 10,000 slot
-
Africa6 days ago
Alea adds FAZI games via single API aggregation deal
-
Africa5 days ago
Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia
-
Amusnet6 days ago
Amusnet Strengthens Asian Expansion Strategy with Strong Presence at SiGMA Asia Manila 2026
