Gamification
Pragmatic Play adds Missions gamification tool to slots portfolio
Pragmatic Play has launched Missions, a new feature within its Enhance gamification portfolio that adds personalised, challenge-based campaigns across its slots content.
The company said Missions is designed to support engagement and retention by allowing operators to set objectives for players to complete in exchange for instant prizes.
Operators can configure campaigns with up to 50 missions, running them individually or at the same time. Players can monitor progress via a dedicated interface.
Missions also includes an optional daily reset for up to 14 days, enabling scores to reset, prizes to refresh, and missions to be replayed.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Missions elevates the player experience by enabling Pragmatic Play partners to offer personalised challenges across our entire range of slots. This adds a new element of gamification for players, whose engagement can lead to additional daily rewards in their favourite games.”
The post Pragmatic Play adds Missions gamification tool to slots portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content studios
155.io makes fintech debut with Coverd partnership
155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.
Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.
Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”
Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”
155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game
library, alongside Ducks.io and Snow Run.
The post 155.io makes fintech debut with Coverd partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Content
White Hat Studios rolls out Super Mode promo tool with Fanatics Casino
White Hat Studios has launched Super Mode, a new promotional tool, with Fanatics Casino in the US iGaming market. The company said the feature is being integrated with Fanatics Casino across all four states where the operator currently runs iGaming.
Super Mode is a configurable random-prize mechanic that can be activated on eligible White Hat Studios games. According to White Hat Studios, prizes can include free spins and cash payouts, with the operator controlling promotional parameters such as scheduling, duration, and participating titles.
White Hat Studios positions the launch as the first phase of its upcoming Amplify Suite, an “all-in-one operational ecosystem” intended to bring together its game families, jackpot content, bespoke products, and gamification solutions in a single framework.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “Debuting Super Mode with Fanatics Casino is a landmark moment for White Hat Studios, and an important step in bringing our all-in-one solution, Amplify Suite, to operators across regulated US iGaming markets.
“Fanatics Casino is an ideal launch partner. It is a leading brand in multiple states with a clear focus on engagement, and the addition of Super Mode to its gamification portfolio provides the operator with a powerful new way to create standout moments for players.”
Kieron Shaw, Sr. Manager Casino Content at Fanatics Casino, added: “Super Mode allows us to add a new layer of excitement to White Hat Studios’ already popular titles. With customisable graphics and full control over promotions and player segmentation, it will enable us to deliver more engaging campaigns that prioritise the user experience.”
The post White Hat Studios rolls out Super Mode promo tool with Fanatics Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Alea shortlisted for two SBC Awards Europe categories
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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