Italy
Lazio Announces Polymarket as New Main Sponsor
S.S. Lazio has struck an agreement with Polymarket, which has become the club’s new main sponsor at least until June 2028.
The Biancocelesti have been without a jersey sponsor since the expiry of their two-year collaboration with Binance at the end of the 2022/23 campaign, thus missing out on the opportunity to increase their revenues.
After almost three years without a main sponsor, Lazio have announced through a statement published on their official website on Saturday that Poymarket’s logo will be displayed on their jerseys starting from the team’s upcoming fixtures.
“S.S. Lazio is pleased to announce a new multi-year partnership with Polymarket, which becomes the Club’s Main Sponsor as well as its Official Fan Intelligence & Digital Insight Partner. The agreement, of international significance, places Lazio among a select group of European clubs chosen by Polymarket to develop new forms of interaction between sport, data, and technology. In this context, Lazio will be the first Serie A club to represent the brand.”
Claudio Lotito Delighted with Polymarket Agreement
Lazio president Claudio Lotito took the opportunity to promote Polymarket, a company that describes its brand as the ‘world’s largest prediction market’.
“Polymarket is a partner that interprets the future, capable of reading and analyzing trends with innovative tools. This agreement strengthens Lazio’s path of international development and confirms the Club’s desire to position itself as an increasingly modern, open, and competitive entity in the new landscape of global sport.”
The club’s note also included a statement from Polymarket CMO Matthew Modabber, who relished the opportunity to collaborate with Lazio.
“Lazio represents a historic institution with a forward-looking vision. We are proud to collaborate with a club that shares our approach to innovation and the enhancement of data, with the aim of building new experiences and new models in the world of sport.”
The post Lazio Announces Polymarket as New Main Sponsor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
italian igaming market
TaDa Gaming Enters into Partnership with ZonaGioco
Award-winning TaDa Gaming has further strengthened its position in the Italian iGaming market and expanded player access to its 240+ portfolio of high-performance content through a new partnership with renowned casino operator ZonaGioco.
The new partnership is the latest in a line of fruitful Italian collaborations for TaDa with expectations high on both sides.
Players at zonagioco.it, the ADM regulated and licenced online casino, will be able to enjoy TaDa’s mobile first, player-centric and expertly localised games which stand out through their dynamic features and mechanics, immersive themes and easy onboarding designed to resonate with each target audience segment.
Titles include the TriLuck hit 3 Coin Treasures 2 and slot Devil Fire 2; with Crash release Mines Gold and fish-shooting title Mega Fishing, which are in TaDa’s top five games in Italy, also available.
Integration is through Octavian Lab, one of TaDa’s original partners in Italy. Recognised as an impressively customisable online gaming platform for the industry, this will strengthen ZonaGioco’s content offering while supporting TaDa’s ongoing growth across regulated European markets.
Zonagioco.it is the online gaming platform of Diecimilauno S.p.A., an omnichannel operator combining land-based gaming expertise with an online gaming presence.
As its online flagship brand, zonagioco.it has enjoyed significant investment, allowing it to partner with leading providers to offer slots, live casino, bingo, sportsbook and promotional gaming products.
With a reputation for immersive gaming experiences, each service is designed to offer complete entertainment suitable for every type of player and is always compliant with the principles of responsible gaming and safe play.
Working with TaDa will also give ZonaGioco its first opportunity to offer fish-shooting games, the interactive and challenging multiplayer content that drives TaDa’s brand for differentiation.
Ray Lee, Director of Business Development, TaDa Gaming, said: “Italy is a major market for TaDa and we are delighted to announce our new partnership with ZonaGioco. They are a well-known operator in Italy with impressive reach across player segments and we are confident our titles will enhance their offering and drive growth.”
Toni Di Cintio, Product Manager at ZonaGioco, said: “Collaborating with an innovator like TaDa Gaming helps us fulfil our brand promise to constantly deliver the best in iGaming to our players. We are looking forward to working and growing together.”
The post TaDa Gaming Enters into Partnership with ZonaGioco appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Betsson Group
Octoplay Expands in Italy with StarCasinò, Betsson Group’s Top-Ranked Local Brand
Octoplay is now live with StarCasinò, Betsson Group’s premier Italian casino brand, advancing its expansion in one of the world’s largest gambling markets. StarCasinò joins PokerStars and Sisal as the supplier’s third tier-one Italian integration in four months, underscoring Octoplay’s accelerating momentum. As global operators like Betsson Group continue to partner with Octoplay, the supplier is rapidly establishing itself as an emerging power in B2B gaming, backed by the industry’s most established names.
The StarCasinò partnership follows a clear pattern of acceleration in Italy. In January 2026, Octoplay went live with PokerStars and Sisal simultaneously, with StarCasinò now extending that run alongside a wider European rollout that includes recent launches with bet365 in the UK, Luckia in Spain, and Adjarabet in Georgia. Since Ralitsa Georgieva’s appointment as CEO, Octoplay has delivered a series of high-profile integrations across Europe’s most competitive regulated markets, demonstrating the strategic vision driving the company’s growth.
“StarCasinò is the third tier-one operator we have gone live with in Italy in the past months, and it reflects the pace at which we are building our presence in one of Europe’s most dynamic markets,” says Ralitsa Georgieva, CEO at Octoplay. “Betsson Group has set the standard for a high-performing casino brand in Italy, and the trust they have placed in our content reflects the quality we are delivering across the industry’s top operators.”
Fabio Denegri, Business Director Italy at Betsson Group, stated: “In the constant evolution of gaming, our priority remains the introduction of content that stands out for innovation and performance. Welcoming Octoplay means injecting pure energy into our offering: their titles are a perfect blend of fresh mechanics and cutting-edge design. We are confident that Octoplay’s content will resonate with Italian players, further strengthening our position as a benchmark for innovation in the regulated market.”
Octoplay holds active licenses in 17 jurisdictions, including the United Kingdom, Italy, Spain, Sweden, the Netherlands, Denmark, Belgium, Finland, Greece, Romania, Malta, Slovakia, Georgia, Brazil, New Jersey, Michigan, and Ontario. Less than three years after going live, the company continues to expand its presence with tier-one operators across Europe, North America, and South America.
The post Octoplay Expands in Italy with StarCasinò, Betsson Group’s Top-Ranked Local Brand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Admiral Bet
Amusnet Italy Announces New Strategic Partnership with Admiral Bet
Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.
Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.
The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.
“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.
“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.
This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.
The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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