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Lazio Announces Polymarket as New Main Sponsor

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S.S. Lazio has struck an agreement with Polymarket, which has become the club’s new main sponsor at least until June 2028.

The Biancocelesti have been without a jersey sponsor since the expiry of their two-year collaboration with Binance at the end of the 2022/23 campaign, thus missing out on the opportunity to increase their revenues.

After almost three years without a main sponsor, Lazio have announced through a statement published on their official website on Saturday that Poymarket’s logo will be displayed on their jerseys starting from the team’s upcoming fixtures.

“S.S. Lazio is pleased to announce a new multi-year partnership with Polymarket, which becomes the Club’s Main Sponsor as well as its Official Fan Intelligence & Digital Insight Partner. The agreement, of international significance, places Lazio among a select group of European clubs chosen by Polymarket to develop new forms of interaction between sport, data, and technology. In this context, Lazio will be the first Serie A club to represent the brand.”

Claudio Lotito Delighted with Polymarket Agreement

Lazio president Claudio Lotito took the opportunity to promote Polymarket, a company that describes its brand as the ‘world’s largest prediction market’.

“Polymarket is a partner that interprets the future, capable of reading and analyzing trends with innovative tools. This agreement strengthens Lazio’s path of international development and confirms the Club’s desire to position itself as an increasingly modern, open, and competitive entity in the new landscape of global sport.”

The club’s note also included a statement from Polymarket CMO Matthew Modabber, who relished the opportunity to collaborate with Lazio.

“Lazio represents a historic institution with a forward-looking vision. We are proud to collaborate with a club that shares our approach to innovation and the enhancement of data, with the aim of building new experiences and new models in the world of sport.”

The post Lazio Announces Polymarket as New Main Sponsor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Amusnet Italy

Amusnet Italy Enters into Partnership with Entain

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Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.

Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.

The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.

“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.

Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.

With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.

The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet

Amusnet Strengthens its Italian Footprint with the Launch of its Content on PokerStars

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Amusnet has taken another significant step in its Italian growth journey by launching its content on PokerStars, one of the most recognised brands in online gaming and part of Flutter Entertainment.

The partnership officially kicked off with the launch of Shining Crown, one of Amusnet’s most iconic and widely played titles. Known for its classic mechanics, engaging gameplay and loyal player following, the game has earned a strong reputation across multiple regulated markets and now arrives on one of Italy’s leading gaming platforms.

The launch further strengthens Amusnet’s presence in Italy, a key regulated market where the company continues to expand its reach through strategic partnerships with leading operators. By joining forces with PokerStars, Amusnet is bringing its proven gaming portfolio to a broader audience while reinforcing its commitment to delivering high-quality entertainment experiences to Italian players.

The collaboration is set to gain further momentum over the coming months. Following the launch of Shining Crown, players will see additional Amusnet favourites added to the platform.

“Partnering with PokerStars marks an important milestone in our expansion strategy in Italy. PokerStars is a globally recognised brand with a strong reputation for delivering exceptional player experiences in regulated markets. This collaboration further strengthens our position in the market and reflects our commitment to providing high-quality gaming entertainment through partnerships with leading operators,” said Polina Nedyalkova, Managing Director of Amusnet Italy.

Once the rollout is complete, PokerStars players in Italy will have access to a certified portfolio of 98 Amusnet games, combining established player favourites with some of the company’s most successful releases.

As Amusnet continues to expand across regulated markets, the launch with PokerStars represents another important milestone that brings together a trusted global operator and a portfolio of games enjoyed by millions of players worldwide.

The post Amusnet Strengthens its Italian Footprint with the Launch of its Content on PokerStars appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Francesco Cuzzupoli Gaming and Sales Director at Microgame

Gaming Corps signs Italian distribution deal with Microgame

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Agreement gives Microgame’s operator network access to Gaming Corps’ football and 3 Pigs slot titles, including new summer releases.

Gaming Corps has signed a distribution agreement with Microgame to supply its casino game portfolio to Microgame’s network in Italy.

The Sweden-based developer said the deal covers its football-themed content, including titles in the Penalty Champion series, plus new releases Goals to Glory: Football Fever and Goals to Glory: Instant Blitz. The companies positioned the timing around the upcoming summer sports calendar and operator demand for football-led casino campaigns.

The rollout also includes Gaming Corps’ 3 Pigs franchise. The studio said 3 Pigs of Olympus 2: Rise of the DemiHog is set to launch later this month.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “This is a landmark deal for Gaming Corps in Italy and a launchpad for our next stage of growth in one of Europe’s largest regulated markets. Microgame is the market-leading service provider in Italy’s online gaming industry, offering extensive expertise, innovative solutions and broad access to licensed operators and brands throughout the country”.

Francesco Cuzzupoli, Gaming and Sales Director at Microgame, said: “Italy is a highly competitive market, and operators need content that can earn attention quickly. Gaming Corps brings a portfolio with sharp personality and a creative range that can help brands keep their casino offering original.”

The post Gaming Corps signs Italian distribution deal with Microgame appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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