Italy
Lazio Announces Polymarket as New Main Sponsor
S.S. Lazio has struck an agreement with Polymarket, which has become the club’s new main sponsor at least until June 2028.
The Biancocelesti have been without a jersey sponsor since the expiry of their two-year collaboration with Binance at the end of the 2022/23 campaign, thus missing out on the opportunity to increase their revenues.
After almost three years without a main sponsor, Lazio have announced through a statement published on their official website on Saturday that Poymarket’s logo will be displayed on their jerseys starting from the team’s upcoming fixtures.
“S.S. Lazio is pleased to announce a new multi-year partnership with Polymarket, which becomes the Club’s Main Sponsor as well as its Official Fan Intelligence & Digital Insight Partner. The agreement, of international significance, places Lazio among a select group of European clubs chosen by Polymarket to develop new forms of interaction between sport, data, and technology. In this context, Lazio will be the first Serie A club to represent the brand.”
Claudio Lotito Delighted with Polymarket Agreement
Lazio president Claudio Lotito took the opportunity to promote Polymarket, a company that describes its brand as the ‘world’s largest prediction market’.
“Polymarket is a partner that interprets the future, capable of reading and analyzing trends with innovative tools. This agreement strengthens Lazio’s path of international development and confirms the Club’s desire to position itself as an increasingly modern, open, and competitive entity in the new landscape of global sport.”
The club’s note also included a statement from Polymarket CMO Matthew Modabber, who relished the opportunity to collaborate with Lazio.
“Lazio represents a historic institution with a forward-looking vision. We are proud to collaborate with a club that shares our approach to innovation and the enhancement of data, with the aim of building new experiences and new models in the world of sport.”
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Amusnet Italy
Amusnet Italy Announces Strategic Partnership with StarVegas
Amusnet Italy has announced a new strategic partnership with StarVegas, a prominent operator in the Italian iGaming landscape. This collaboration represents another step in the company’s mission to deliver top-tier gaming content to local players.
Under the agreement, StarVegas will integrate a selection of Amusnet’s some of the most successful titles, known for combining the nostalgic appeal of classic slot design with cutting-edge technology. The partnership aims to enhance the operator’s premium casino offering, delivering a more diverse and high-quality entertainment experience to its established player base.
The launch features some of the market’s top-performing titles, such as Extra Crown and Shining Crown, the engaging mechanics of 20 Golden Coins, and the fan-favourite 20 Super Hot. These games are recognised for their seamless performance, intuitive gameplay and high-quality graphics.
“Partnering with StarVegas is a significant milestone for our growth in Italy. We are confident that our iconic portfolio will bring strong value to their players and further reinforce our position as a leading provider in the region,” said Polina Nedyalkova, Director at Amusnet Italy.
“We are proud to welcome Amusnet to StarVegas, enriching our portfolio with a curated selection of titles inspired by traditional slot gameplay and enhanced with modern visuals and streamlined mechanics. This partnership reflects our commitment to delivering a diverse and engaging gaming environment, where accessibility, variety, and quality remain central to the player experience,” said Paolo Marchi, Brand Manager at StarVegas.
This agreement highlights Amusnet’s continued commitment to expanding its footprint in the Italian market, bringing its high-performing portfolio to an even broader audience.
The post Amusnet Italy Announces Strategic Partnership with StarVegas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Italian market
REEVO Announces New Partnership with Netwin
REEVO has announced a new partnership with Netwin, further strengthening its presence in the Italian market and continuing its expansion across regulated European territories. This collaboration marks another important milestone in REEVO’s growth as it brings its games and aggregation capabilities to a well-established and trusted operator.
Through this partnership, REEVO’s in-house games are now live and available on the Netwin platform, delivering engaging and high-performance content to players across Italy. The integration supports Netwin’s continued focus on enhancing its offering with premium content while benefiting from REEVO’s flexible and scalable technology.
For REEVO, this partnership reflects its ongoing strategy to expand into key regulated markets and collaborate with operators that prioritize quality, compliance and player experience.
Karl Grech, Head of Business Development at REEVO, said: “Partnering with Netwin is an exciting step for REEVO as we continue to strengthen our presence in Italy. Netwin is a trusted and established operator with a clear focus on delivering high-quality experiences, and we are proud to bring our games to their platform. This collaboration highlights our commitment to expanding in regulated markets and providing content that drives engagement and long-term value for our partners.”
Simone Paderi, Commercial Director at Netwin, said: “The integration of REEVO’s game suite represents a strategic step in Netwin’s growth journey. This new partnership brings together REEVO’s expertise in the development and aggregation of premium content with our vision as an operator focused on user experience, enabling us to deliver increasingly competitive, secure entertainment aligned with the highest standards of the Italian market.”
The post REEVO Announces New Partnership with Netwin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ADM
Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market
Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.
Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.
The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.
Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”
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