Tier 1 sportsbook supplier BETBY has expanded its proprietary esports feed, Betby.Games, with the launch of three industry-first e-sim titles: eHockey, eMMA and eTeqball. The new releases further strengthen BETBY’s high-frequency betting content portfolio, introducing new sports verticals while continuing to deliver fast-paced, always-on content designed to maximise engagement for operators and players worldwide.

Each of the new titles debuts as a first-of-its-kind esports simulation in the betting industry, reinforcing BETBY’s reputation as a pioneer in developing original betting content.

eHockey launches with four tournaments representing the NHL’s divisions: Atlantic, Metropolitan, Central, and Pacific. Each match follows a format of three periods lasting three minutes each, delivering uninterrupted action with no stoppages. Designed to replicate the intensity of real hockey, the title offers 15+ betting markets and is expected to generate over 11,000 matches per month, ensuring a constant flow of high-frequency betting opportunities. Arriving just ahead of the Stanley Cup playoffs next month, the new title allows hockey fans to stay immersed in the sport 24/7, extending engagement beyond real-world fixtures.

eMMA introduces a fast-paced combat sports experience featuring two tournaments: UFC Legends and UFC Women Legends, where some of the sport’s most iconic fighters face off in simulated matchups. By bringing together well-known names from MMA history, the title creates an instantly familiar environment for fans and bettors alike. The format focuses on quick fights, with each matchup consisting of a single round lasting around one to two minutes on average. Events begin every five minutes, ensuring continuous action throughout the day. Betting markets focus on the fight winner, creating a simple yet highly engaging wagering experience. Combined, the two tournaments are expected to deliver around 15,000 events per month.

Completing the trio is eTeqball, which introduces a brand-new sport to the Betby.Games portfolio. Combining elements of football and table tennis, the rapidly growing discipline brings a unique dynamic to esports simulations. The title launches with the TQX Cup Hungary – Double Mixed tournament, generating around 1800 matches per month. Each match consists of two games played up to 12 points, with over 20 betting markets available.

Kirill Nekrasov, Head of Innovation & R&D at BETBY, said: “Creating original content has always been at the core of the Betby.Games vision. With Hockey, MMA, and Teqball, we’re introducing three industry-first titles that further diversify our portfolio and bring new experiences to esports betting. Each of these games offers fast gameplay, clear betting mechanics, and a constant stream of events, helping operators keep players engaged 24/7.”

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BETBY, the Tier 1 B2B sportsbook provider, has enhanced its live betting offering by introducing official video streaming across a wide range of sports, esports and gaming verticals, fully included as part of its core sportsbook solution and available to all partners.

By integrating BETBY, operators now receive not only top-tier odds, advanced risk management and a full suite of sportsbook features, but also high-quality live video streams delivered seamlessly within the same package. No additional integrations, third-party providers, or extra agreements are required.

As part of this rollout, BETBY delivers official live streams alongside direct live data and odds for an extensive portfolio of sports and competitions. This includes real tennis tournaments for both men and women, featuring some of the most prestigious events in the sport, such as ITF tournaments, the Australian Open, Davis Cup and Billie Jean King Cup.

The expansion also covers BETBY’s entire esports sportsbook, offering full video coverage across more than 50 esports titles with multi-language streaming support, as well as all PvP NBA2K and FC25 events powered by SIS and Oddin.gg. Beyond traditional sports and esports, the streaming offering extends to real chess competitions — including Betby.Chess, which features 100% video coverage — and the full portfolio of 30+ fast-paced e-sim titles within Betby.Games.

By combining official live video streams with real-time data and odds, BETBY enables operators to deliver a more immersive, engaging, and informed betting experience. Players can follow every moment of the action directly within the sportsbook interface, increasing engagement during live events and supporting faster, more confident in-play betting decisions.

Kirill Nekrasov, BETBY’s Head of Sportsbook Product, said: “For operators, this is about simplicity and completeness. When they integrate BETBY, they don’t just get a sportsbook, they get the full live betting solution, including video streaming, already built in. We are the only B2B provider that fully takes care of the entire streaming side, from sourcing and managing the content to the technical delivery. Our partners don’t need additional suppliers, integrations, or operational effort, they simply activate a seamless, ready-to-use service.”

Crucially, BETBY has chosen to make this enhanced streaming package available to all operator partners without any additional fees or extra conditions. The live streams are fully included within BETBY’s standard offering, reinforcing the provider’s commitment to delivering Tier 1 sportsbook technology while removing complexity and maximising value for its partners.

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BETBY, the Tier 1 B2B sportsbook supplier, has announced an unparalleled activation for ICE Barcelona 2026, bringing together three of the most influential figures in chess: Magnus Carlsen, Hikaru Nakamura, and Levy Rozman (aka GothamChess). This will mark the first time that all three will appear publicly together in Europe, adding a landmark moment to one of the industry’s major events.

Magnus Carlsen, BETBY’s global brand ambassador, five-time World Chess Champion, and officially considered the greatest player in chess history, will be joined by Hikaru Nakamura, current world number two, five-time US Champion, and one of the best grandmasters of the modern era. They will also be accompanied by Levy Rozman, better known globally as GothamChess, the world’s largest chess streamer with more than 7 million YouTube followers and a central figure in chess’ surge in mainstream popularity.

This unique gathering underscores the shared vision between BETBY and the global chess community: innovation, strategic excellence, and the pursuit of new frontiers in digital entertainment. Chess continues to experience a cultural renaissance, fuelled by new competitive formats, digital viewership, and its recent inclusion in the Esports World Cup, where Carlsen claimed the inaugural title.

The activation also marks a major moment in the second phase of BETBY’s global campaign with Magnus Carlsen, “Leaders Choose Leaders.” This campaign is built on the idea that true leaders — in chess and business — recognise excellence and choose to surround themselves with others who operate at the highest level.

Carlsen, Nakamura, and Rozman will join BETBY at 12:00 pm on Day 2 (20 January) of ICE Barcelona, at stand 5K20 in Fira Barcelona Gran Via, offering attendees a rare opportunity to get up close and engage directly with three of the sport’s most recognisable figures.

The appearance will include a live press conference, as well as exhibition matches featuring Magnus Carlsen, Hikaru Nakamura, and Levy Rozman.

“Bringing Magnus, Hikaru, and Levy together at ICE Barcelona is a once-in-a-lifetime moment,” said Leonid Pertsovskiy, CEO at BETBY. “Anyone who loves chess knows how special this is. Having these three on the same stage guarantees an incredible show full of energy, personality, and the kind of excitement you rarely get to see live. We’re proud to create a moment that fans and our partners will remember for a long time.”

BETBY invites chess fans, industry professionals, and ICE delegates to witness this exceptional activation at stand 5K20, where strategy, entertainment, and elite talent converge in a show you won’t want to miss.

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