AS Roma Announces Multi-year Partnership with Eurobet.live

AS Roma has announced a multi-year agreement with Eurobet.live, which becomes the Club’s new Main Sponsor.

Starting this season and until the 28/29 season, the Eurobet.live brand will appear on the First Team jerseys, marking the beginning of a strategic collaboration between two entities that share the same DNA, forged on passion, resilience and a constant pursuit of excellence.

The agreement represents an important step in the Club’s commercial growth and demonstrates the desire to develop innovative fan-focused projects, further strengthening the relationship between Roma, its partners, and the sports community. For Eurobet.live, the collaboration with AS Roma represents a genuine connection with the world of football and sport, as tools capable of generating social, cultural and regional value.

“We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans across all our platforms. By combining the global reach and passion of our fan base with Eurobet.live’s expertise in infotainment and digital, we are confident that this partnership will create new and innovative ways for fans to connect with the club,” said Vice President Ryan Friedkin.

“We are proud to launch this collaboration with AS Roma, one of the most iconic clubs in Italian and European football. This partnership—which represents an important step in our growth and consolidation in the world of sports—goes far beyond a commercial agreement: it is a promise of long-term development and innovation, aimed at enhancing sports culture at all levels and strengthening our ties with the local community,” said Andrea Faelli, CEO of Eurobet Italia.

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