Latest News
Join N1 SEO Traffic Cup by N1 Partners: Only Performance Wins the Game
N1 SEO Traffic Cup – the first tournament in the N1 Traffic Cups series by N1 Partners is gaining momentum. Throughout 2026, N1 Partners’ affiliates can expect a full-scale competitive roadmap: from individual cups to a global championship. The traffic tournament series will expand opportunities for teams focused on systematic performance growth and scaling their results.
The season kicks off with the N1 SEO Traffic Cup is an exclusive tournament for SEO teams featuring a level-based system and brand coefficients. Drive SEO traffic to N1 Partners’ casino and betting brands, earn points, and level up in the tournament – because the higher your Level, the better the prizes!
Current N1 Partners affiliates already driving SEO traffic to brands within the portfolio are automatically enrolled and registered in the tournament – for full registration details, please contact your account manager.
New partners should register via the following link: https://n1.partners/traffic-cups
Tournament period: March 1 – April 30, 2026
Results: May 10, 2026
Participation requirement: generate at least 20 FTDs per product during the tournament period to be included in the list of participants.
Tournament Mechanics 👇🏼
- The N1 SEO Traffic Cup features a level-based system where rewards depend on your N1 Cup Score – the total number of points earned.
- The more brands you work with, the higher the coefficient – and the higher your final N1 Cup Score.
- N1 Cup Score = FTD × Brand Coefficient
- 1 point = 1 FTD
More brands – higher results 👇🏼
The number of brands affects the coefficient as follows: https://bit.ly/n1seotrafficcup_launch_europeangaming
- 1 active brand: coefficient 1x
- 2–3 brands: coefficient 2x
- 4–5 or more brands: coefficient 5x
Prizes & Rewards 👇🏼
There are 4 prize levels in total. Each team that earns the required number of points and reaches Level 1, 2, 3, or 4 will be able to choose a prize from the corresponding prize pool or receive its cash equivalent:
Level 1: 7,000+ points – €25,000 per team
Level 2: 3,500–6,999 points – €15,000 per team
Level 3: 1,500–3,499 points – €7,000 per team
Level 4: 500–1,499 points – €5,000 per team
Among the prizes: trips to the world’s top sporting events – from Formula 1 in Monaco to the 2026 FIFA World Cup matches in the USA, a zero-gravity flight experience, an all-inclusive dream vacation in the Maldives, BMW and Ducati bikes, Apple gadgets, Cartier jewelry, Rolex watches, and much more.
Attention: multiple teams can qualify within each level. This means your final result depends solely on your own performance – the volume of traffic generated and the number of brands you work with. Each team receives the reward assigned to its respective prize level.
Even if you don’t hit a prize level, you’re still in the game – three bonus prizes will be raffled: an iPhone, a PlayStation 5 Pro, and exclusive merch.
“N1 SEO Traffic Cup is not just a tournament, but a systematic growth tool for SEO teams. We set out to create a mechanic that rewards not only volume, but also a strategic approach to working with brands. The level-based system and brand coefficients allow partners to directly influence their results and scale them consciously. In 2026, we are focusing on performance, transparency, and long-term partnerships – and this tournament marks a new chapter in N1 Partners’ large-scale promotional strategy,” – Alexa Bond, Head of Affiliates at N1 Partners.
Tournament details and registration are available via the link: https://bit.ly/n1seotrafficcup_launch_europeangaming
N1 SEO Traffic Cup – only performance wins the game!
AB Trav och Galopp
Richard Woodbridge Elected to ATG Board of Directors
At the Annual General Meeting of AB Trav och Galopp (ATG) on Thursday, May 7, 2026, Richard Woodbridge, CEO of Scandinavian Heritage AB, was elected as a new independent member of ATG’s board. He succeeds Mårten Forste, who left the board at the end of 2025.
“We welcome Richard to ATG’s board. His solid experience from the gaming market will add significant value to the board’s work,” said Peter Norman, chairman of ATG.
“I am pleased and grateful for the trust in me to take a seat on ATG’s board. ATG is a very strong company and brand with an important role in both gaming and horse racing, and I look forward to future collaboration with the rest of the board,” said Richard Woodbridge.
The Nomination Committee’s proposal for re-election of other board members was approved by the meeting.
ATG’s board thus consists of:
• Peter Norman (Chairman, independent)
• Boris Lennerhov (Vice Chairman, trotting representative)
• Katarina G. Bonde (Board member, independent)
• Marie Osberg (Board member, independent)
• Richard Woodbridge (Board member, independent)
• Marie Thelander Dellhag (Board member, trotting representative)
• Anders Lilius (Board member, galloping representative)
Employee representatives on the board:
• Björn Haglund (Board member, employee representative)
• Camilla Hasselström (Board member, employee representative)
• Alternates: Gustav Enström and Leo Wilson, both employee representatives.
The post Richard Woodbridge Elected to ATG Board of Directors appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
ReferOn completes management buyout as Alex Bukin becomes CEO
ReferOn has completed a management buyout, with former General Manager Alex Bukin acquiring the iGaming affiliate management platform and taking over as Chief Executive Officer.
Bukin said the deal is intended to support longer-term product and market plans: “This is an important moment for ReferOn and the beginning of a new chapter for the business. The management buyout provides us with the long-term focus required to continually advance the platform. We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn’s continued growth across key markets.”
ReferOn reported that in its first 12 months post-launch it recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company also said it was named “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.
The company said the ownership change will not affect day-to-day operations and that existing support and partnerships will continue. It also pointed to recent product updates including Refie, described as a built-in interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.
As part of the transition, ReferOn said its leadership team remains in place, with Vlad Bondarenko moving from Head of Product to Chief Product Officer and David Harris moving from Operations Lead to Chief Operations Officer.
The post ReferOn completes management buyout as Alex Bukin becomes CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas
ELA Games said its slot title Joker Winpot has been shortlisted for “Game of the Year” at the 2026 SBC Awards Americas, with winners set to be revealed on June 10, 2026 in Fort Lauderdale, Florida.
The company described Joker Winpot as a consistent performer in its portfolio, combining a dark, character-driven theme with a 1×1 grid format.
ELA Games said the title’s core differentiator is its proprietary Winpot mechanic, a progression-based feature built around player choice. As rewards build inside the Winpot, players can either cash out or keep spinning in pursuit of higher payouts.
The 2026 SBC Awards Americas ceremony will take place at the Broward County Convention Center. Organizers expect around 600 industry professionals, with the awards running alongside SBC Summit Americas from June 9–11.
The post ELA Games’ Joker Winpot shortlisted for Game of the Year at SBC Awards Americas appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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