Mobiquity Technologies Inc. and Context Networks announced a strategic expansion of their casino-focused media ecosystem through the integration of digital advertising capabilities across a nationwide ATM infrastructure.

This initiative transforms high-traffic ATM locations into programmatic digital media assets, significantly extending the networks scale while enhancing advertisers’ ability to execute targeted campaigns within key Designated Market Areas (DMAs).

The ATM footprint spans more than 120,000 machines operated by thousands of independent operators nationwide, creating substantial incremental digital out-of-home (DOOH) inventory across retail, hospitality and gaming-adjacent environments.

Together, Mobiquity and Context Networks are enabling advertisers to reach consumers across multiple high-engagement touchpoints:

• Inside the Casino – Engaging guests at one of the most consistent transaction points on the gaming floor.

• Outside the Casino – Expanding impressions into surrounding retail and high-traffic community locations within the same DMA.

• Cross-Environment Retargeting – Leveraging data-driven capabilities to extend campaigns beyond the casino floor, enabling continued engagement before, during, and after the casino visit.

By connecting casino-based media assets with broader ATM placements, the combined platform increases network density within targeted markets, giving brands greater reach and campaign continuity.

“Integrating ATM media into our broader ecosystem materially increases scale and strengthens our ability to deliver measurable reach across defined markets. This expansion enhances the value to advertisers seeking consistent engagement inside and outside the casino environment,” said Dean Julia, CEO of Mobiquity Technologies.

“This integration represents another step in building a unified retail and gaming media network. By extending our reach into high-frequency ATM touchpoints, we create new monetization opportunities for operators while delivering expanded audience access for brands,” said Matthew Olden, CEO of Context Networks.

Quick Custom Intelligence (QCI), a leading provider of data activation solutions for the gaming and hospitality industries,  announced a reactivation of their partnership with Context Networks to explore new opportunities for casinos to generate revenue through the global digital marketplace. By integrating Context Networks’ advanced Contextual Promotions Media Network (CPMN) into the latest version of QCI’s Enterprise Platform (AGI55), casinos can potentially monetize screentime on player devices by offering it to advertisers.

This collaboration enables casinos to sell advertising space based on player engagement levels, with revenue tied to the duration of ads displayed on secondary gaming screens. With high levels of player interaction, this previously untapped resource presents a substantial revenue opportunity for operators.

The partnership merges Context Networks’ expertise in delivering dynamic, personalized content with QCI’s powerful data activation and artificial intelligence capabilities. This synergy allows casinos to leverage real-time data to enhance the gaming experience, drive customer engagement, improve retention, and optimize marketing efforts.

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“Context Networks has consistently been at the forefront of customer engagement and advertising technology within the gaming industry,” said Matthew Olden, CEO of Context Networks. “Our collaboration with QCI enhances the guest experience by incorporating personalized advertising, boosting customer interaction, and delivering a strong return on investment for casino operators.”

Andrew Cardno, Chief Technology Officer of QCI, added, “I am excited to support this innovation, as it holds significant potential. Our mission has always been to provide casinos with the most advanced tools available. By integrating Context Networks’ cutting-edge advertising technology into our QCI Enterprise Platform AGI55, we are offering an unprecedented value proposition to our customers, empowering them to enhance guest engagement and achieve operational excellence.”