High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has entered into a non-binding Letter of Intent (LOI) with Kindbridge Behavioral Health (Kindbridge) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.

Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.

“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support. This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first,” said Seth Young, Chief Executive Officer at High Roller.

Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.

“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs.nOperators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health.

Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.

High Roller Technologies Inc., operator of the award-winning, premium online casino brands High Roller and Fruta, announced it has signed a non-binding Letter of Intent (LOI) with Lines.com, a premier sports media platform owned by Spike Up Media, to enter into and execute a strategic marketing partnership designed to accelerate customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets.

This LOI follows High Roller’s announcement of its strategic partnership with Crypto.com | Derivatives North America to launch a regulated event-based prediction markets product in the US.

Through the contemplated strategic marketing partnership, Lines.com will serve as a key distribution and media partner, leveraging its high-intent audience, advanced automation infrastructure, and market-leading conversion performance to support High Roller’s prediction markets rollout.

Lines.com operates one of the strongest sports media content platforms in the US, covering six major professional and collegiate sports leagues over more than 100,000 indexed pages. Additionally, Lines.com boasts a sports social media network of 2.11 million followers, which generated nearly 70 million views in the past 30 days.

“Following our announcement with Crypto.com, we are focused on executing a disciplined go-to-market strategy that prioritizes scale, efficiency, and high-quality user acquisition. Lines.com brings a powerful combination of audience reach, conversion performance, and automation-driven distribution that aligns perfectly with our vision for building a leading prediction markets platform in the US,” said Seth Young, CEO of High Roller Technologies.

The partnership is designed to introduce High Roller’s prediction market offerings to an audience that already understands implied probability, odds-based decision-making, and event-driven trading dynamics.

“Prediction markets are a natural extension of the sports media ecosystem our audience already participates in. We’ve built our platform around surfacing high-intent users at the exact moment they are seeking actionable insights, and High Roller’s upcoming prediction markets product is a strong fit for that audience,” said Eric Ames, Chief Executive Officer at Spike Up Media.

In addition to traditional search visibility, Lines.com has established a leading position in AI-driven discovery channels, with nearly 800 AI citations across platforms including Google AI Overview, ChatGPT, Perplexity and Gemini—more than three times key competitors.

This visibility is expected to support High Roller’s brand presence as consumers increasingly rely on AI-powered tools to discover market-based products.

The Lines.com partnership complements High Roller’s broader strategy to combine regulated market infrastructure, premium consumer experiences, and scalable digital distribution as it expands beyond iGaming into prediction markets.

Spike Up Media A.B. is a shareholder of the Company. Michael Cribari and Brandon Eachus, who currently serve as directors on the Company’s board of directors and two of the Company’s largest shareholders, own interests in Spike Up Media.