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Exclusive Q&A w/ Nick McDonald, Account Director at Fujitsu

Published

3 years ago

October 23, 2023

exclusive-q&a-w/-nick-mcdonald,-account-director-at-fujitsu

Fujitsu is on a mission to help companies in the iGaming industry rethink their approach to IT infrastructure. The company has worked in the industry for over seven years, helping companies make the move to hybrid cloud work environments. We sat down with accounts director Nick McDonald to look at Fujitsu’s two leading hybrid cloud solutions, PRIMEFLEX and uSCALE.

Can you introduce Fujitsu’s PRIMEFLEX and uSCALE products?

Our mission at Fujitsu is to change how companies in the iGaming space approach their cloud architecture, and we believe PRIMEFLEX and uSCALE are how we are going to achieve this.

PRIMEFLEX provides companies with an integrated hybrid cloud solution that enables them to maintain an on-site IT presence while also utilising public and private clouds.

This is complemented perfectly by uSCALE, a scalable solution that uses an as-a-service model to allow companies to adjust their costs depending on usage. It provides all of the hardware, software, and services needed on a monthly subscription model. This gives businesses full control over their IT infrastructure and data storage, allowing them to upscale and downscale according to their needs.

What are the benefits for a company switching to a hybrid-cloud environment?

There are a lot of benefits for iGaming companies that decide to switch to a hybrid cloud environment. Not only is it a more sustainable approach, but it also provides them with flexibility, agility, and resilience, all of which are qualities that are essential to success in the current iGaming landscape.

Crucially, a hybrid cloud infrastructure can also improve a company’s bottom line. Products like uSCALE ensure that businesses never spend any more money than they need to on their IT infrastructure, allowing them to invest wisely elsewhere.

How does Fujitsu help iGaming companies transition to a hybrid-cloud infrastructure?

The idea of transitioning to a new IT infrastructure can be daunting, but Fujitsu is there to help every step of the way. We provide standardized implementation and infrastructure support services ensuring smooth infrastructure deployment.

We also help our clients with technical solution support with a single point of contact. This provides instant access to any help and infrastructure support that might be needed. Our aim is to make sure companies feel comfortable using our products and that they can take full advantage of everything they offer.

To get started, we also provide clients access to the uSCALE Price Estimator. This will help give companies an idea of how much they will be spending and, ultimately, saving by switching to uSCALE.

What kind of flexibility does the uSCALE product provide?

uSCALE is a fully flexible consumption-based solution that ensures companies only pay for what they use. The as-a-service model has proven to be a huge hit with our iGaming clients, allowing them to scale according to their needs. It ensures companies are not spending a huge amount on resources that they do not need and do not match their business model and ambition.

Sustainability is a key target for Fujitsu; how can your products help a company achieve its own sustainability and ESG targets?

We have placed sustainbility at the centre of everything we do, and we want to work with companies that share similar goals. We work closely with an ecosystem of partners, including Intel, to help companies find long-term, sustainable solutions to their IT and data problems. We’re looking for long-term solutions to these issues, and we believe switching to a hybrid cloud environment is essential for that.

PRIMEFLEX and uSCALE can both help companies achieve their ESG and sustainability goals. With PRIMEFLEX, uSCALE allows companies to use their resources more efficiently, preventing unnecessary losses and waste. With the monthly subscription model provided, companies do not need to make large, long-term investments in IT equipment every few years, they just pay for what they use.

Can you tell us more about how Fujitsu supports companies as they look to expand into regulated markets?

The iGaming industry is expanding at a rapid rate, and one of the biggest goals for most companies is to enter more regulated markets. Having a hybrid cloud infrastructure and a scalable model like uSCALE can provide companies with the flexibility they need to adjust to new regulations and explore new markets. Remaining agile and being able to adapt as and when you need to is essential in such a competitive industry, and having a hybrid cloud solution can provide that agility.

Data compliance, for example, is hugely importance when going into newly regulated markets, so having a flexible system that can allow you to scale as and when needed can be crucial. Fujitsu has years of experience in the iGaming industry and has worked with clients from all over the world, giving us an insight into what companies need to do to comply with different market regulations.

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eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

9 hours ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

16 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

16 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.