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The Golden Boomerang League winners, sports traffic tournament from Boomerang Partners shared their impressions

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October 31 marked the conclusion of the first season of Golden Boomerang League, an affiliate tournament for sports traffic by Boomerang Partners. The company named the winners in a ceremonial setting on its stage during SiGMA Central Europe in Rome, on November 4th. They became:

  • QQMedia
  • Apex Media
  • Luis Xavier

These teams made it among the 68 participants who managed to generate 20+ FTDs on sports brands from Boomerang Partners’ client portfolio over the two months of the tournament and reached the final draw. Their leaders shared their emotions and impressions.

QQmedia and their unique traffic driving concept

Taking the top spot and winning a direct ticket to the Golden Boomerang Awards 2026 (a global, annual affiliate traffic tournament by Boomerang Partners), QQmedia has proven its elite status in the industry. For the team, this victory was a validation of their unique approach and a reason for a well-deserved celebration in Cyprus.

“The win means a lot to us because it proves our concept. The way we drive traffic is unique; nobody does it like we do,” stated the CEO of QQmedia. The team’s success was driven by a forward-thinking strategy that many competitors are yet to embrace. “I think most people still live in the past… In my opinion, marketing has changed a lot. Influencers are now more powerful than major athletes or actors… We have and that’s why we’re doubling down on influencer marketing,” he revealed.

When it comes to sports traffic specifically, QQmedia leverages this by collaborating with former athletes-turned-influencers, which they note delivers “some of the best conversion rates in the entire industry.”

Looking ahead, the CEO of QQmedia is thrilled about his team automatic qualification for the Golden Boomerang Awards 2026. He recalled the previous event as a “10/10 experience.” Their strategic goal for 2026 is to forge an exclusive partnership in 2026 to focus their power and push one brand to the maximum. The CEO added that the competition itself was highly motivating for the entire team. He described the Golden Boomerang League experience in one word: “Inspiring.”

Luis Xavier builds a strong connection with the target audience

Luis Xavier secured an unforgettable prize: the AC Milan Experience package, including paid flight, accommodation, and attendance at an AC Milan home match at San Siro Stadium in Milan. This became possible thanks to the fact that Boomerang Partners is the Official Regional Partner of AC Milan.

“This victory means a great deal. It reflects all the dedication and ambition in the work done until today,” said the CEO of Luis Xavier. Their approach is straightforward but powerful. “It’s not a matter of strategy. When you know you have to achieve a goal, you just do it. We only stop when it’s accomplished.”

This determination extends to their work with sports traffic, where they believe the ultimate challenge – and key to success – is achieving a strong, genuine connection with the target audience.

Personally, the CEO of Luis Xavier, a huge football fan, looks forward to the Milan trip as a unique reward. He’s already decided his wife will join him, making it a personal celebration of a job well done. For his team, this victory serves as a powerful motivator, proving that “without dedication, nothing is achieved.”

Apex Media is aiming to diversify, and grow globally

Apex Media also scored the AC Milan Experience package. The win has deepened their commitment to their partnership with Boomerang Partners.

“I’m so emotional about the new trip that is coming,” shared the Head of Sales at Apex Media’. “The fact that we won this competition only inspired us to continue working with Boomerang Partners, maybe even more.”

As a team of passionate football fans who recently attended an AC Milan match versus AS Roma, this prize is a perfect fit. The trip to Milan holds special significance for their fully remote team. It serves as a powerful bonding opportunity. “I cannot wait to spend beautiful moments in this town and bring our whole team together,” the Apex Media’ Head of Sales added.

Looking forward, Apex Media plans to build on this success by focusing on constant growth, diversification, and global expansion.

There are more to come

Golden Boomerang League became Boomerang Partners’ first affiliate tournament with focus only on sports traffic. The company continues its course toward the status of leading sports affiliate program in the industry, and it has many plans for 2026. Follow the news on the official website and social networks of the agency.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Digitain

Digitain Nominated for iGaming Platform Provider Category at the Italian Gaming Awards 2026

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Digitain has announced that it has been shortlisted in the iGaming Platform Provider category at the Italian Gaming Awards 2026, one of the industry’s most recognised platforms that celebrates excellence, innovation and impact.

Set against the backdrop of Rome, the IGA brings together industry leaders for a dedicated evening focused in performance, progress and partnership. The event praises platforms and product innovations, payment solutions, marketing and data intelligence, as well as compliance and certification.

Tying all of the above is Digitain’s platform, with a nomination that reinforces a clear direction: building technology that delivers tangible operator value. Designed to achieve clarity, speed and results, it includes a rich portfolio of products and services that cater the most demanding operator needs, both excelling and setting new standards in the iGaming industry.

“For us, this nomination is another step forward in strengthening our position as a trusted partner for ambitious operators, with a platform that performs where it matters most,” the Company said.

The post Digitain Nominated for iGaming Platform Provider Category at the Italian Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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QTech Games Introduces Multi-Sportsbook Integration for Aggregation Platform

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Emerging-markets leader expands its offerings with an international sportsbook plan as the 2026 World Cup approaches.

QTech Games, the top game aggregator for emerging markets, has revealed the launch of a multi-sportsbook strategy coinciding with the significant 2026 sporting calendar, led by the FIFA World Cup soccer, which will serve as a major acquisition and retention catalyst for its clients in the emerging markets of Africa and Latin America, where football reigns supreme.

This week, Song88, an emerging sportsbook, leads the launch of multiple sports-betting platform integrations, captivating the Far East with an extensive array of sports and exciting markets offered both before and during events. The suggested range of highly adaptable sportsbook options indicates QTech’s strategic growth and consolidation in promising new markets where the cross-selling potential between sports betting and igaming is still mostly unexploited.

Song88 has swiftly gained popularity as a sportsbook, having been specifically designed for the preferences and needs of customers in developing markets. This innovative sportsbook operates on advanced pricing models and data streams – enabling users to experience dynamic and responsive in-play odds right until the final moment of a game, featuring competitive pricing across all sports. This service has come at the ideal moment for next year’s amazing sports calendar – featuring the FIFA World Cup, NBA basketball, and ATP Tennis – and can also be customized for local markets and specialized sports.

Philip Doftvik, QTech Games’ CEO, said: “We’re excited to finally be able to offer a sportsbook in our product portfolio. It will support our continued growth and we are really looking forward to finally being able to deliver to clients who have long been keen to take the sports-betting component from us. It’s a natural step for us as a pioneering aggregator across emerging markets to be able to offer more in the value chain, and this localised versatility will give our partners a competitive edge. We are also very happy to partner up with Song88 with their strong product and talented team.

“To which end, over the coming months, we will reveal a roster of several other renowned sportsbooks, handpicked by QTech in order to allow our clients to choose and refine what is most suitable for them. A handful of suppliers with complementary strengths is the perfect model for optionality and flexibility on a worldwide stage, since every operator will have their own USPs, local market adaptions, or specific managed trading requirements. And the timing couldn’t be better with the World Cup coming up fast!”

Magnus Karlsson, CEO at Song88, added: “Song88’s is fast-becoming a favourite among new sportsbooks, having been developed from the ground up with local customers in mind. Now, with QTech’s expert stewardship and reach, we can take it to more territories across global emerging markets, especially given next year’s spectacular sporting schedule which revolves around massive events in football, basketball, baseball and tennis – all key trading competencies at Song88.”

The post QTech Games Introduces Multi-Sportsbook Integration for Aggregation Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines

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Gaming Laboratories International (GLI) has been named an Independent Testing Laboratory (ITL) by the Philippine Amusement and Gaming Corporation (PAGCOR). GLI is the first gaming testing company to achieve the accreditation and is now authorised to test and certify iGaming platforms in the Philippines.

GLI will bring its global and unsurpassed expertise to the Philippines, helping to ensure PAGCOR meets its policy and regulatory objectives as set out in its rules. GLI’s presence and its GLI-19 Standard will also help suppliers who wish to successfully and compliantly enter the marketplace.

Submissions will be tested against “GLI Standard Series GLI-19: Standards for Interactive Gaming Systems,” which has been widely accepted and adopted by jurisdictions around the world.

PAGCOR Chairman and CEO Alejandro H. Tengco said: “Regulated gaming markets ensure a safer and more sustainable gaming industry for all to participate in. A regulated market enables compliance to responsible gaming standards and the provision of tax revenue for reinvestment back into the community. PAGCOR now requires all iGaming B2B suppliers operating in the Philippines to be accredited to ensure they comply to the rigorous requirements needed to protect iGaming players. We are pleased to acknowledge GLI as the first testing and game certification provider to be accredited in the Philippines under this new framework. GLI is a global leader in regulatory advisory, iGaming and EGM testing / certification, and data security.”

GLI President and CEO James R. Maida said: “We are grateful to PAGCOR Chairman and CEO Alejandro H. Tengco and to the entire PAGCOR team for the trust they continue to place in GLI. Under the Chairman’s skillful leadership, the market in the Philippines has improved steadily, and we are honored to be the first company to be accredited for iGaming testing and certification, and we look forward to working side- by-side with PAGCOR to meet their policy objectives.”

The post GLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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