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WinSpirit Launches “Wish Express” — A Holiday Campaign Bringing Back the Magic of Dreams

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This festive season, WinSpirit Casino has launched a heartwarming campaign called Wish Express — a New Year campaign that invites players to share their most genuine wishes, with one lucky dream set to be made real by WinSpirit itself.

Inspired by the childhood tradition of writing letters to Santa, this campaign turns nostalgia into an interactive community experience. Instead of mailing wishes to Lapland, participants can now send them aboard a virtual train — the Wish Express — and receive rewards simply for taking part.

Journey of wishes and rewards

The idea is simple yet full of holiday spirit. It brings back that familiar childhood feeling — when the world felt a little more magical, and every twinkle of a holiday light promised something wonderful was about to happen.

This campaign taps into that sense of wonder, inviting players to dream freely and feel the joy of small surprises along the way. Players share a personal wish through a special form, and every step along the way brings something special in return:

  • 20 Free Spins just for sharing your wish.
  • 50 Free Spins if your wish is featured on WinSpirit’s social channels.
  • 100 Free Spins if the community picks your wish as the most inspiring.

And the highlight? One particularly heartfelt wish will be fulfilled in real life, turning a sincere online story into a true holiday miracle.

Celebrating sincerity

Beyond the bonuses, the project’s real goal is to remind players about the joy of believing — not in luck, but in kindness and possibility. Players, streamers, providers and media have already joined the initiative, turning it into a shared celebration of optimism and festive warmth.

Some of the wishes already shared are as heartwarming as they are diverse. One player dreams of a world where everyone does just one good deed a day. Another one wishes to reunite with a sibling they haven’t seen in years. And our partners? They’re dreaming too — from more smiles in 2026 to a future with four-day work weeks and more time to truly live.

WinSpirit invites everyone to take part — not only by sharing their own wish, but also by following the stories of others, discovering what the community dreams about, and voting for the most inspiring ones.

Through its warm storytelling and genuine tone, Wish Express feels less like a promotion and more like a celebration of shared dreams — a reminder that magic still exists when we choose to believe. What’s your wish — the one you’ve held onto for years? Share it with WinSpirit, and let’s see if this holiday season brings it to life.

Lars Felderhoff

Merkur Appoints New Chief Information Security Officer

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The Merkur Group has appointed Manuel Kraft to the position of group chief information security officer (CISO), beginning his new role this month.

In his new position, Kraft will take responsibility for overseeing the group’s information security strategy.

“We are delighted that we have been able to recruit Mr. Kreft, a proven expert from within our own ranks, for this key position. With his many years of experience and deep understanding of the challenges of modern information security, he will make a significant contribution to further developing the digital resilience and security of the Group,” said Lars Felderhoff, chairman of the management board of the Merkur Group.

Kreft has been with the Group since 1997, when he started as the first dual student from East Westphalia. Most recently, he served as an authorised signatory and head of it infrastructure and operations.

The Minden native has been involved in all aspects of information security for more than 25 years and played a key role in establishing an information security management system in accordance with ISO 27001. Among other things, the 49-year-old will be responsible for setting up the company’s own competence centre for information security. In addition to a group-wide information security strategy, he will also implement uniform global standards within the 15,000-employee corporation.

“Information security is not a final state, but an ongoing process. Together with my colleagues, I want to help strengthen the digital resilience of the group and actively shape its future,” said Kreft.

The post Merkur Appoints New Chief Information Security Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Football Feeds

Football Feeds teams up with Winamax to expand strategic collaboration

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Football Feeds, a prominent source of pre-match data and insights for football via its Pre-Match Office platform, has revealed a new collaboration with Winamax, one of Europe’s most esteemed sports betting operators.

Pre-Match Office is the top pre-match player availability and lineup insight tool from Football Feeds. Covering over 80 events, Pre-Match Office provides daily tracking and updates on injuries, suspensions, and player unavailability.

Incorporating Pre-Match Office data into Winamax’s sportsbook will enhance market refinement speed and accuracy, facilitating better odds compilation and delivering a more captivating product for football enthusiasts.

Football Feeds’ information offers Winamax a dependable resource for pre-match insights, featuring continuous live updates on more than 1,500 injuries, 300 active suspensions, and anticipated line-ups, which are refreshed as team news is released.

After the complete integration of the Pre-Match Office platform within its football trading operations, Winamax will optimize their pre-match processes, minimizing manual research efforts and responding more effectively to recent team news, while ensuring accurate and competitive markets for their customers.

Football Feeds’ CEO Rasmus Hatting said: “We’re very pleased to be partnering with Winamax, a brand that shares our focus on quality and performance. Our Pre-Match Office platform is built to give trading teams reliable, timely insight into player availability and expected line-ups, and we’re proud to support Winamax with data that helps them operate with greater speed and confidence in such a competitive market.

“This agreement represents another important step in expanding our presence among leading European operators and reflects the growing demand for trusted, specialist pre-match intelligence. We look forward to working closely with Winamax and supporting their team with the accurate, actionable information they need every day.”

The post Football Feeds teams up with Winamax to expand strategic collaboration appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Ashley McCulloch Vice President North America at Evoplay

Evoplay Names Ashley McCulloch Vice President North America

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Evoplay, the acclaimed game development studio, has named Ashley McCulloch as Vice President North America, strengthening its strategic emphasis on growth throughout the US and Canada.

McCulloch has over 15 years of experience that includes land-based, VLT, and online gaming. She has occupied high-level commercial positions at IGT and Light & Wonder and most recently worked as Director of Account Management North America at Inspired Gaming Group, where she led strategic account development and assisted with new market entry projects.

In addition to her commercial success, McCulloch serves as a board member for Women in Sports and Events, is part of Global Gaming Women, and was recognized in the 2024 Emerging Leaders in Gaming 40 Under 40, highlighting her influence in the industry.

At Evoplay, McCulloch will lead partnerships, regulatory licensing, product launches, and broader business development efforts as the provider speeds up its growth in the North American market.

Evoplay has secured a significant presence in the area, launching in Ontario via collaborations with prominent operators in the province, such as BetMGM and Caesars Entertainment.

In November 2025, Evoplay made a notable initial move into the United States by joining the lottery sector in Washington DC, establishing a connection to the US online gaming landscape.

With McCulloch’s hiring, the company aims to leverage this momentum and continue its expansion throughout regulated US states.

Ivan Kravchuk, CEO at Evoplay, said: “North America represents one of the most exciting growth opportunities for Evoplay, and Ashley McCulloch’s appointment is a major step forward in realising our ambitions in the region.

“Her extensive experience across land-based and online gaming, combined with her track record in commercial strategy, makes her the ideal person to lead our efforts as we scale.”

Ashley McCulloch, Vice President North America at Evoplay, added: “I’m very excited to be joining the Evoplay team at such a pivotal moment in its growth journey.

“The studio has built a strong reputation for high-quality content, and I look forward to developing partnerships and driving sustainable growth across North America.”

The post Evoplay Names Ashley McCulloch Vice President North America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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