Brightstar Lottery PLC
Brightstar Lottery Signs Nine-Year Agreement to Continue Operation of Italy Lotto
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Brightstar Lottery PLC announced that its subsidiary LottoItalia has signed an agreement to operate the Italy Lotto for the next nine years. In July 2025, LottoItalia, a consortium led by Brightstar (which at the time was named International Game Technology PLC) and comprised of Allwyn, Arianna 2001 and Novomatic Italia, was formally awarded the Italy Lotto license by the Agenize delle Dogane e dei Monopoli (ADM) following a competitive bid process.
Italy Lotto is the largest fixed odds number game in the world. Brightstar (and its predecessor companies) has managed the Italy Lotto license for more than 30 years. Through this agreement, the Company will continue to manage the license until November 2034.
“We are delighted to finalize our agreement with ADM and honored to continue being entrusted to operate Italy Lotto, one of world’s largest lotteries. We look forward to driving Lotto wager growth with new player touchpoints and digitization of the retail experience, growing iLottery sales, and providing iCasino, sports betting, and other digital games to players in Italy,” said Renato Ascoli, Brightstar CEO, Global Lottery.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and eight of the world’s 10 largest lotteries.
The post Brightstar Lottery Signs Nine-Year Agreement to Continue Operation of Italy Lotto appeared first on European Gaming Industry News.
Brightstar Lottery PLC
Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA
Brightstar Lottery PLC announced that it received the highest MSCI ESG rating of AAA. This rating exemplifies Brightstar’s commitment to global sustainability leadership in managing ESG-related risks and opportunities. Brightstar received a perfect score for carbon emissions and high scores in the product safety and quality category.
“Receiving the MSCI AAA ESG rating in Brightstar’s first year as a pure-play lottery company highlights our commitment to making sustainability practices a priority throughout our business. This rating from MSCI serves as motivation to continue our work building a sustainable future where our people, our partners, and our planet can thrive,” said Wendy Montgomery, Brightstar SVP, Branding, Communications and Sustainability.
MSCI ESG Ratings measure a company’s resilience to long-term, industry-specific sustainability risks using a rules-based methodology. MSCI analysts research and rate companies on a “AAA” (leader) to “CCC” (laggard) scale based on their exposure to and management of these risks relative to peers.
MSCI Sustainability and Climate products and services are provided by MSCI Solutions LLC and certain related entities, and are designed to provide in-depth research, ratings and analysis of environmental, social and governance related business practices to companies worldwide. ESG ratings, data and analysis from MSCI Sustainability and Climate are also used in the construction of MSCI Indexes.
The post Brightstar Lottery Achieves Highest MSCI ESG Rating of AAA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Becomes First Lottery Industry Supplier to Financially Support IPGGC
Brightstar Lottery PLC announced that it is the first lottery industry supplier to fund the International Problem Gambling and Gaming Certification Organization (IPGGC), the leading international body dedicated to certifying professionals in the field of problem gambling and gaming. Brightstar’s donation will directly contribute to the expansion of IPGGC programs including Global Gambling Counselor Certification and the new Collegiate Counselors Gambling Certification.
“The IPGGC applauds Brightstar for leading the industry in its commitment to supporting the certification of problem gambling professionals through this first-of-its-kind donation. Brightstar’s deep understanding of the lottery industry and commitment to responsible gaming will support our mission to ensure that any individual impacted by problem gambling has access to the highest quality of care and support,” said Jody Bechtold, IPGGC Board of Directors President.
“Being the first lottery industry supplier to financially support the IPGGC is a testament to Brightstar’s commitment to comprehensive responsible gaming processes and practices. As a core piece of Brightstar’s Sustainable Play program, responsible gaming is woven into the fabric of our company, and we are happy to back the IPGGC’s mission to increase the availability and certification of responsible gaming professionals,” said Wendy Montgomery, SVP of Branding, Communications and Sustainability at Brightstar.
The post Brightstar Lottery Becomes First Lottery Industry Supplier to Financially Support IPGGC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
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