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BetMGM Partners with Fremantle to Launch New “The Price is Right” Game

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BetMGM and Fremantle, a world leader in creating, producing and distributing entertainment content, announced the introduction of “The Lion’s Share,” a new pricing game for “The Price is Right,” television’s longest-consecutive running game show. BetMGM, a leading iGaming and sports betting operator, will sponsor the game throughout the show’s 54th season. “The Lion’s Share” is the first custom-branded game in the show’s history and will debut Monday, Sept. 22 in the premiere episode on CBS.

“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand. The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“The Lion’s Share” game was created as part of the partnership between BetMGM and Fremantle and is the first new pricing game to be added to the show since 2021. Contestants will have an opportunity to win up to $500,000 in cash, cars, trips, and prizes. The game begins with a challenge, where players judge if the prices of everyday items are correct. Each right answer earns them a ball, for a maximum of five. They then step into a wind tunnel chamber to collect the number of balls they’ve earned, with each ball corresponding to a particular prize, or possibly a “Lose It All” option. Contestants reveal their prizes one at a time or may stop at any point to keep what they’ve won.

“It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love,” Suzanne Lopez, COO of Fremantle, said.

In January 2025, BetMGM announced a multi-year agreement with Fremantle that secured the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games and non-traditional casino games. The Price is Right Big Wheel Bonus is now available exclusively at BetMGM Casino platforms. The Price is Right Fortune Pick and The Price is Right Gold Blitz Ultimate are scheduled to debut in September. Other titles scheduled during the fall include Cliff Hangers, Plinko, The Big Wheel, and Pathfinder. In addition, a “Lion’s Share” online casino game is in development with a planned 2026 release.

BetMGM’s award-winning online casino is home to over 5400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

The post BetMGM Partners with Fremantle to Launch New “The Price is Right” Game appeared first on Gaming and Gambling Industry in the Americas.

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Incentive Studios launches four real-money games with BetMGM in Ontario

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Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.

The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.

The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

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B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

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BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game

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BetMGM, a leading sports betting and iGaming operator, is giving soccer fans more reasons to celebrate this summer, including its Goal Rush Grand Prize promotion during the 2026 World’s Game.

Eligible customers who participate in the Goal Rush Grand Prize promotion and place a qualifying pre-match wager of $5 or more on a U.S. match will receive a share of $500,000 in bonus bets for each U.S. men’s national team goal scored during the World’s Game. Bonus bets are non-withdrawable and expire in seven days. Additional terms apply. Offer not available in Ontario or Puerto Rico.

“BetMGM is built around delivering legendary moments, and there is no bigger stage in soccer than the World’s Game. We’re giving our players the opportunity to connect directly to the action with every goal scored by Team USA,” said Matt Prevost, Chief Revenue Officer at BetMGM.

As part of its broader tournament presence, BetMGM is expanding its sportsbook and casino lineup, including new casino games and free-to-play experiences starring U.S. soccer legend and BetMGM brand ambassador Tim Howard.

Other highlights of BetMGM’s World’s Game offerings include:

2-Up Early Payout

BetMGM’s popular 2-Up Early Payout soccer promotion allows players to win instantly when their team goes up by two goals, with no need to wait for the final whistle. Customers who place a pre-game, straight match result wager will be paid out as a winner if their selected team takes a two-goal lead at any point during the match, regardless of the final result. Additional terms apply. Offer not available in Nevada, Ontario, Pennsylvania or Puerto Rico.

Tim Howard Penalty Kick Shootout

Beginning Thursday, June 11, Tim Howard’s Penalty Kick Shootout will be available as a daily free-to-play game in the BetMGM Sportsbook app, allowing players to take their shot against the legendary goalkeeper. Players who score can win a variety of prizes, including parlay boost tokens, odds boost tokens, same-game parlay boost tokens and bonus bets. No fee or wager is required to play. Rewards expire in 24 hours and may be subject to wagering requirements. Bonus bets are non-withdrawable. Additional terms apply. Offer not available in Ontario.

Casino Games Featuring Tim Howard

BetMGM Casino is expanding its roster of athlete-inspired titles with two new games featuring Tim Howard, further connecting sports fandom with casino entertainment. Tim Howard Goalie Gold X Up and Tim Howard’s Goal Line – Fortune Pick bring high-energy casino experiences inspired by iconic goalkeeping moments. BetMGM Casino is available in New Jersey, Pennsylvania, Michigan, West Virginia and Ontario.

Marriott Bonvoy & BetMGM World’s Game Sweepstakes

In collaboration with Marriott Bonvoy, BetMGM is offering players the chance to win a trip to New York City for Sports Illustrated’s Beyond the Pitch Party, a VIP Event Series produced by Authentic Live and Medium Rare. Customers who link their accounts and place qualifying wagers can earn entries for a chance to win the exclusive experience. The prize includes travel, hotel accommodations, event access, dining experiences and Marriott Bonvoy points. Entry is open through June 21 via the BetMGM Sportsbook app or BetMGM.com, with winners selected weekly. Additional terms apply. Offer not available in Nevada, New York, Ontario or Puerto Rico.

300 Ways to Play

With over 300 markets available on every match, BetMGM offers a wide range of betting options for the World’s Game. The BetMGM Sportsbook app makes it easy for players to find relevant markets, follow the action, place bets as matches unfold and track rewards in one seamless experience. Players can also take advantage of new features including improved same game parlays, premium odds flashes and enhanced wager tracking capabilities.

Watch Parties and Events

BetMGM retail sportsbooks across the country will offer an electric atmosphere throughout the tournament. From Las Vegas to Atlantic City, BetMGM will host watch parties where fans can cheer on their favorite teams while enjoying curated food and beverage offerings inspired by global flavors. In addition, BetMGM will bring pop-up events to local pubs nationwide for U.S. matches, featuring giveaways and on-site activations.

The post BetMGM to Award $500,000 in Bonus Bets for Every U.S. Goal During 2026 World’s Game appeared first on Americas iGaming & Sports Betting News.

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