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Las Vegas Casino Culture Suffers Rejection by New Gen Gamblers

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The latest statistics confirm the social chatter that Las Vegas tourism has hit a dramatic low, with some even calling Vegas an experience of the past.

Only 3.1 million people visited Sin City in June, down 11.3% compared to last year, according to the Las Vegas Convention and Visitors Authority (LVCVA).

Social media users have called out the high prices of everything from dining to parking, citing these and other reasons for staying away.

Robby Starbuck, conservative activist and host of “The Robby Starbuck Show,” says it is not just prices that are keeping people out of Vegas.

“Now nearly everyone under 40 who bets seems to do it online,” Starbuck said.

“I don’t know one person under 40 who goes to Vegas regularly to bet or play slots,” he added.

“This trend will continue with younger people because, honestly, our minds are wired differently.”

The U.S. online gambling market in 2024 was estimated at $12.68 billion, according to Grand View Research.

Starbuck said generational differences also could be pushing down the popularity of visiting Las Vegas.

“Another differentiator is that older generations focused on real-life interaction, while younger generations feel just as content with parasocial online experiences,” he said.

“The Vegas marketing image is one centered on slots and showgirls, two things young people have no interest in,” said Starbuck.

He added: “The typical casino feel and marketing just won’t be as successful with young people who have 40 options to gamble on their phones from the comfort of their own home.”

An additional generational difference, Starbuck pointed out, is that younger generations are ditching the bottle.

“Younger generations drink alcohol at lower rates than older generations did at their age. That’s going to have a material impact on the Vegas business model if young people drink less,” he said.

The number of people in their 20s who chose to abstain from alcohol more than doubled between 2001 and 2019, going from 9% to 22%, according to a 2019 National Drug Strategy Household survey. And a recent Gallup survey found that roughly 38% of adults under age 35 now identify as fully abstaining from alcohol.

In addition, more than a quarter of Gen Z respondents felt “very concerned” about the potential health effects of drinking alcohol, according to Civic Science.

The hotel industry is also feeling the burn of fewer visitors.

Occupancy rates dropped 6.5%, while average daily room rates have lowered to $163.64 – down 6.6%, according to the LVCVA.

Meanwhile, a 43-story hotel and casino has been put on an indefinite pause, SF Gate reported.

The property has a prime location on the Vegas strip and will remain an empty lot for parking for now.

Starbuck said he’s been to Las Vegas a number of times in his life and doesn’t see himself visiting again unless there is a change.

“If it feels like a place where I can see the future and bring my whole family, then you’ll see me in Vegas again,” he said.

“Without that kind of transformation, Vegas is in trouble in the coming decades,” he predicted.

“If Vegas wants to win with young people in the future, it’s going to have to transition to a must-see destination that makes you feel like you have just entered the future.”

The post Las Vegas Casino Culture Suffers Rejection by New Gen Gamblers appeared first on Gaming and Gambling Industry in the Americas.

Compliance Updates

Incentive Games wins interim Pennsylvania gaming licence

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Incentive Games has been granted an interim gaming licence in Pennsylvania by the Pennsylvania Gaming Control Board, effective immediately. The approval allows the B2B supplier to offer its real-money gaming products to licensed operators in the state.

The Pennsylvania approval follows Incentive Games’ licensing in Michigan in 2025, as the company continues to expand across regulated North American markets.

Incentive Games said the Pennsylvania licence gives it access to one of the most established and competitive US iGaming markets, where compliance and player protection requirements are tightly enforced.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Being granted an interim licence in Pennsylvania is a huge achievement for our business and a strong endorsement of our regulatory approach. It strengthens our position in North America and supports our ambition to grow through trusted partnerships in regulated markets. We look forward to working with operators in Pennsylvania to deliver high-quality real-money gaming experiences to their players.”

The post Incentive Games wins interim Pennsylvania gaming licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Detroit casinos

Detroit Casinos Report $118.87M in April Revenue

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Detroit’s three commercial casinos reported $118.87 million in aggregate revenue (AGR) for April 2026. Table games and slots generated $118.03 million, while retail sports betting produced $837,397 in qualified adjusted gross receipts (QAGR).

April market shares were:

• MGM, 49%

• MotorCity, 29%

• Hollywood Casino at Greektown, 22%

Table Games and Slot Revenue

April 2026 table games and slot revenue increased 7.8% compared with April 2025 and 5.8% from March 2026. For the period January 1 through April 30, revenue was up by 1.4% year-over-year.

Casino-level results compared with April 2025 were:

• MGM: up 14.3% to $58.42 million

• MotorCity: up 3.2% to $34.13 million

• Hollywood Casino at Greektown: up 0.8% to $25.48 million

The casinos paid $9.6 million in state gaming taxes in April, compared with $8.9 million in April 2025. They also reported submitting $14.0 million in wagering taxes and development agreement payments to the City of Detroit.

Retail Sports Betting Revenue

Detroit casinos reported $8.74 million in total retail sports betting handle for April. Total gross receipts were $868,546. QAGR increased by $520,859 from April 2025 and 3.3% from March 2026.

April QAGR by casino:

• MGM: $78,681

• MotorCity: $234,997

• Hollywood Casino at Greektown: $523,719

The casinos paid $31,654 in state taxes and submitted $38,688 in wagering taxes to the City of Detroit based on April retail sports betting activity.

Fantasy Contests

For March 2026, fantasy contest operators reported $448,069 in adjusted revenues and paid $37,638 in taxes.

The post Detroit Casinos Report $118.87M in April Revenue appeared first on Americas iGaming & Sports Betting News.

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AGS

AGS hires three executives to expand slot sales strategy team

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AGS has appointed three gaming executives to expand its commercial slot sales strategy and operations team. John McColl joins as Senior Director of Slot Sales Strategy, Mark Morton as Vice President of Slot Sales Strategy, and Loren Rosenberg as Vice President of Commercial Slot Strategy & Operations.

“These hires represent a significant step forward in building a best-in-class commercial organization,” said Jackosn Floyd, Vice President of Slots at AGS. “John, Mark, and Loren have each demonstrated an ability to translate strategy into measurable results, and their leadership will help the team sharpen our focus on performance, efficiency, and delivering greater value across our slot portfolio.”

McColl will lead sales strategy and commercial opportunity, with a focus on expanding market share and driving revenue growth. AGS said he will build a data-driven approach to mapping the company’s total addressable market (TAM) to identify new opportunities. McColl has more than 30 years of experience across casino operations, gaming technology, and enterprise B2B sales, including roles at Gaming Analytics, Scientific Games / Bally Technologies, and Harrah’s Entertainment.

Morton will focus on customer synergy and strategic alignment, streamlining internal sales processes, and expanding enterprise sales opportunities, according to the company. He previously served as Senior Vice President at Marker Trax and Koin, where AGS said he led commercial strategy, pricing, and enterprise contract execution with operators including Boyd Gaming, Golden Entertainment, and Penn National.

Rosenberg will oversee commercial strategy and operations, with responsibility for maximizing value across AGS’ product portfolio and supporting commercial expansion. He brings nearly 20 years of experience across product, commercial and enterprise strategy roles, including senior leadership positions at Aristocrat and Everi. Rosenberg began his career at WMS, later acquired by Scientific Games, and has held roles across operations, strategy and commercial functions.

The post AGS hires three executives to expand slot sales strategy team appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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