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Las Vegas Casino Culture Suffers Rejection by New Gen Gamblers

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The latest statistics confirm the social chatter that Las Vegas tourism has hit a dramatic low, with some even calling Vegas an experience of the past.

Only 3.1 million people visited Sin City in June, down 11.3% compared to last year, according to the Las Vegas Convention and Visitors Authority (LVCVA).

Social media users have called out the high prices of everything from dining to parking, citing these and other reasons for staying away.

Robby Starbuck, conservative activist and host of “The Robby Starbuck Show,” says it is not just prices that are keeping people out of Vegas.

“Now nearly everyone under 40 who bets seems to do it online,” Starbuck said.

“I don’t know one person under 40 who goes to Vegas regularly to bet or play slots,” he added.

“This trend will continue with younger people because, honestly, our minds are wired differently.”

The U.S. online gambling market in 2024 was estimated at $12.68 billion, according to Grand View Research.

Starbuck said generational differences also could be pushing down the popularity of visiting Las Vegas.

“Another differentiator is that older generations focused on real-life interaction, while younger generations feel just as content with parasocial online experiences,” he said.

“The Vegas marketing image is one centered on slots and showgirls, two things young people have no interest in,” said Starbuck.

He added: “The typical casino feel and marketing just won’t be as successful with young people who have 40 options to gamble on their phones from the comfort of their own home.”

An additional generational difference, Starbuck pointed out, is that younger generations are ditching the bottle.

“Younger generations drink alcohol at lower rates than older generations did at their age. That’s going to have a material impact on the Vegas business model if young people drink less,” he said.

The number of people in their 20s who chose to abstain from alcohol more than doubled between 2001 and 2019, going from 9% to 22%, according to a 2019 National Drug Strategy Household survey. And a recent Gallup survey found that roughly 38% of adults under age 35 now identify as fully abstaining from alcohol.

In addition, more than a quarter of Gen Z respondents felt “very concerned” about the potential health effects of drinking alcohol, according to Civic Science.

The hotel industry is also feeling the burn of fewer visitors.

Occupancy rates dropped 6.5%, while average daily room rates have lowered to $163.64 – down 6.6%, according to the LVCVA.

Meanwhile, a 43-story hotel and casino has been put on an indefinite pause, SF Gate reported.

The property has a prime location on the Vegas strip and will remain an empty lot for parking for now.

Starbuck said he’s been to Las Vegas a number of times in his life and doesn’t see himself visiting again unless there is a change.

“If it feels like a place where I can see the future and bring my whole family, then you’ll see me in Vegas again,” he said.

“Without that kind of transformation, Vegas is in trouble in the coming decades,” he predicted.

“If Vegas wants to win with young people in the future, it’s going to have to transition to a must-see destination that makes you feel like you have just entered the future.”

The post Las Vegas Casino Culture Suffers Rejection by New Gen Gamblers appeared first on Gaming and Gambling Industry in the Americas.

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Playson signs Mohegan Digital deal for Ontario launch via PlayFallsview.com

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Playson has signed a content partnership with Mohegan Digital to launch its online casino games in Ontario via PlayFallsview.com, with go-live expected in early Q2 2026.

Under the agreement, PlayFallsview.com—Mohegan Digital’s online casino brand in Ontario—will add a selection of Playson titles. Games named in the announcement include Coin Strike: Hold and Win, Diamonds Power XXL: Hold and Win and 4 Pots Riches: Hold and Win.

The rollout will be delivered through Light & Wonder’s platform, which the companies said will support integration and content distribution in the regulated market.

Conor Jenner, Senior Sales Manager at Playson, said: “Fallsview is an iconic entertainment destination and a fantastic partner for us as we continue to grow our presence in Ontario.

“Launching through our long-term partners Light & Wonder allows us to deliver our most engaging titles efficiently and at scale. We’re excited to bring our popular content to Fallsview’s players and build a strong relationship together.”

Rich Roberts, President of Mohegan Digital, said: “Playson’s portfolio provides popular and in-demand additions to offerings on Play Fallsview.

“Through this collaboration, we look forward to impressive production value with gameplay that is sure to resonate with players. Playson is a premier supplier with experience in regulated markets that aligns seamlessly with our approach to digital growth in Ontario.”

The post Playson signs Mohegan Digital deal for Ontario launch via PlayFallsview.com appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Caesars Entertainment

Gaming Corps takes slots and originals live on Caesars’ US online casinos

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Gaming Corps has partnered with Caesars Entertainment to launch a selection of its online casino titles across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

Caesars will integrate a mix of Gaming Corps releases, including 3 Pigs of Olympus, Smash4Cash™ powered Piggy Smash and Blackjack Multihand. The rollout also includes alternative formats such as mine-style games Shootout Champion and Penalty Champion, plus Plinko Slam Dunk.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Caesars stands as one of the most iconic brands in global gaming, so seeing our titles go live on their online casino platforms is a very exciting moment for the studio. This partnership opens the door to a wide and highly active player base and collaborating with an operator of Caesars’ stature represents a major step forward in our North American growth.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Entertainment said: “Expanding our online casino portfolio with partners like Gaming Corps allows us to continue giving players new ways to engage with our platforms. Their diverse range of titles adds depth and variety to our content lineup and supports our focus on delivering an experience that keeps players entertained.”

Financial terms, market-by-market availability, and a rollout timeline were not disclosed.

The post Gaming Corps takes slots and originals live on Caesars’ US online casinos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Chicago

Bally’s Chicago Tops Off Permanent Casino, Marking Major Construction Milestone on Path to Spring 2027 Opening

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Bally’s Chicago marked a major construction milestone at its permanent casino site at 560 W. Grand Ave. with a topping-off ceremony celebrating the placement of the final structural beam. Once complete, the $1.7 billion development is expected to create approximately 3000 permanent jobs for the local community and is slated to open in spring 2027.

The event brought together Chicago Mayor Brandon Johnson, Alderman Walter Burnett Jr., Bally’s Executive Chairman Soo Kim, union leaders, and members of the Chicago Community Builders Collective (CCBC), alongside trades workers building the project. To date, more than 1000 tradespeople have worked on the project, reflecting Bally’s investment in Chicago labor and the workforce behind one of the city’s largest active developments.

The ceremony concluded with the traditional signing, lifting, and placement of the final beam, marking a key structural milestone and drawing project partners together on site overlooking the Chicago River and skyline. The moment offered one of the clearest visuals yet of Bally’s future presence along Chicago’s riverfront.

“This is a significant milestone for Bally’s Chicago and reflects the incredible effort of the union trades and partners who have made this moment possible. We’re proud of the progress to date and excited to move into the next phase as we deliver a one-of-a-kind destination for the people of Chicago,” said Soo Kim.

The $1.7 billion development is part of a 30-acre redevelopment of the former Chicago Tribune Freedom Center site, which will be transformed into a riverfront destination reconnecting River West and the Near West Side to the Chicago River, improving public access, and activating the river’s edge.

Bally’s is also releasing new renderings showcasing key elements of the project’s interior design and guest experience. Bally’s Chicago has engaged WATG to lead the design of the casino interiors, shaping gaming, entertainment, and social spaces within the larger destination.

The post Bally’s Chicago Tops Off Permanent Casino, Marking Major Construction Milestone on Path to Spring 2027 Opening appeared first on Americas iGaming & Sports Betting News.

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