Latest News
FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet
In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.
FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.
Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering.
OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.
10Bet Head of Marketing, Yuval Klein commented:
“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.
This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”
Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:
“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.
Tom_________, CEO of FIRST, said:
“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.
With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”
The post FIRST, Light & Wonder, and OpenTag Launch Global Tier 1 B2B Alliance with 10Bet appeared first on European Gaming Industry News.
Central Europe
EGT to present its latest gaming solutions at SiGMA Central Europe 2025
Reading Time: 2 minutes
EGT is thrilled to announce that it will participate in SiGMA Central Europe 2025. Visitors to the event, which will be held in Rome from November 4th to 6th, will be able to see the newest developments from the company’s portfolio alongside its well-established products at stand 2038.
Among the highlights in the selection for the show will be two models from EGT’s latest series of slot cabinets Supreme – S 32-32 ST and S 55 V ST. Powered by the Exciter IV platform and standing out with an eye-catching outlook with captivating UHD 4K displays, numerous interactive features, and user-friendly ergonomics, these machines are created to provide a superior experience. They will reveal the wide variety of games of the top-performing Supreme Selection series mixes: Mega Supreme Fruits Selection, Supreme Green, and Supreme Red Selection.
The popular General Series will also be presented by two of its most successful cabinet models – the G 50 C ST and the G 50 J2 ST. They will offer the attendees the chance to try their luck and win big with the hit jackpots Bell Link, Bell Link Boost, as well as Gods & Kings Link with its new multigame Gods & Kings Link 2, enriched with even more exciting titles.
The Compact 6 Roulette, the newest addition to the company’s ETG portfolio, will be on display as well. Including sleek design, American roulette, and multiple options for connection to other EGT Automated Roulette units, it will definitely won’t go unnoticed by the guest at the stand. Alongside the Power HD multigames, the roulette will invite players to explore the astonishing world of Supreme Green Union, offering a fascinating blend of video slots, Blackjack, Baccarat, roulette, and Keno.
At stand 2050 EGT Digital will also demonstrate its ever-growing array of iGaming solutions, covering instant and casino games, as well as the in-house developed betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful business online.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her enthusiasm regarding the upcoming edition of the show: “SiGMA Central Europe continues to evolve as a high-value meeting point for the industry, and we are proud to be part of it. Our goal is to present not only our strong product selection but also our vision for sustainable growth and technological excellence. The event brings together decision makers shaping the industry’s future, and we are ready to contribute with solutions that combine performance, reliability, and a deep of market insight.”
The post EGT to present its latest gaming solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
Amusnet
Soft2Bet announces partnership with Amusnet Gaming Across Europe
Reading Time: < 1 minute
Soft2Bet, a leading B2B casino and sportsbook turnkey solutions provider, has partnered with Amusnet Gaming to deliver high-quality entertainment across key regulated European markets.
The collaboration expands Soft2Bet’s already diverse range of casino providers, adding Amusnet Gaming to its global casino content that powers a worldwide portfolio of Soft2Bet’s brands, including Betinia, Swiper, Don.ro, ElaBet, TopBet, and others. The partnership features a complete array of over 100 premium slot titles, including fan favourites such as Shining Crown, 20 Golden Coins, Candy Palace, Extra Crown, and Cavemen and Dinosaurs from Amusnet Gaming.
Julia Peeva-Sertov, CEO at Amusnet Gaming, commented: “Partnering with Soft2Bet represents an exciting step in our ongoing mission to bring high-quality, engaging content to players across Europe. We are proud to work with a forward-thinking operator whose platform reaches diverse audiences, and we look forward to delivering our fan-favourite titles and engaging experiences to even more players in regulated markets.”
Yoel Zuckerberg, CPO of Soft2Bet, stated: “We are always ready to give partners and players the best experience, with fast integrations, proactive support, localised journeys and reliable performance powered by high-value casino player engagement tactics. This partnership with Amusnet is integral to our strategy for sustained growth and excellence, and we are thrilled to work closely together to deliver engaging, high-performance gaming experiences for our customers across our brands.”
This agreement expands Soft2Bet’s portfolio with Amusnet’s titles, pairing them with MEGA’s missions, challenges, and rewards to increase engagement, improve retention, and deliver measurable results across regulated markets. Rollout will follow brand roadmaps and local certification requirements, providing players with more choice and partners with a fast and reliable path to market.
The post Soft2Bet announces partnership with Amusnet Gaming Across Europe appeared first on European Gaming Industry News.
Andy Phillips Sporting Risk CCO
Sporting Risk welcomes Joe Adair as Senior Sales Manager
Reading Time: < 1 minute
SportingRisk.com, the experts in Betting, Forecasting and Analytics in Sport, has welcomed Joe Adair as Senior Sales Manager.
Adair will focus on expanding Sporting Risk’s existing tier-one client portfolio and delivering on the company’s ambitious global growth plans. Following successful showcases in Lisbon and Las Vegas, he will play a key role in accelerating the reach of Sporting Risk’s rich and data-driven product portfolio.
Joe Adair commented: “Sporting Risk’s proprietary IP has powered the creation of a market-leading product suite that includes Player Props, Pre-Canned BetBuilders, and Next-Gen player-centric BetBuilder features. I’ll be expanding product sales across new regions and drawing on my experience not only to sell effectively, but also to feed valuable insights back into the product team to drive continuous improvement.”
Adair brings extensive experience across trading, product, and commercial roles, giving him a deep understanding of how these disciplines intersect from a sales perspective. He has worked closely with tier-one sportsbooks in Brazil and beyond, helping brands leverage data-led solutions to enhance performance.
His previous experience includes commercial roles with WA.Technology, where he served as Partnerships Manager, and with Metric Gaming.
Andy Phillips, Sporting Risk CCO, added: “I’m really pleased to have Joe join the team. His impressive background in trading, product, platform and partner management prior to moving into sales gives great experience to draw from and I know he’s going to deliver for us.”
The post Sporting Risk welcomes Joe Adair as Senior Sales Manager appeared first on European Gaming Industry News.
-
AI customer service7 days agoIntroducing the newest testing tool for AI-boosted customer engagement
-
Latest News7 days agoWhale.io Introduces Crock Dentist Game and Exclusive RWA NFT Collection
-
Arnold Hur6 days agoThirteen Leading Universities Partner with Gen.G for its Practicum Abroad Programme to Prepare Students in Seoul for Esports Careers
-
Australia5 days agoWestern Australia: New Casino Carded Play Set to Reduce Gambling Harm
-
Australia6 days agoNSW Government: Play your part this GambleAware Week
-
Asia6 days agoGRA Renews Singapore Pools Licence for Five-year Term
-
Latest News5 days agoAll Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
-
Amunset6 days agoAmusnet Presents Full Suite of Casino Solutions at SiGMA Central Europe 2025



