Daily Fantasy Sports
PrizePicks Taps KLUTCH Sports Group for Strategic Brand Advisory
PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.
“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.
“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.
KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.
The post PrizePicks Taps KLUTCH Sports Group for Strategic Brand Advisory appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
Dabble Continues to Expand U.S. Footprint with Launch in Arizona
Dabble announced that its platform has officially entered and is now live in the state of Arizona. This further expands Dabble’s regulated U.S. market presence and makes its Daily Fantasy Sports (DFS) offering available to users in one of the country’s most active gaming jurisdictions.
With over 3.4 million Dabblers and $300M+ paid out, Dabble’s community-driven DFS gaming experience shows no signs of slowing down. The app has seen almost 9 million installs and over 102 million entries placed. The social aspect of the app is evident, with 13.6 million messages sent across the Dabble community, where 78% of players follow at least one other player and 42% of all picks are made by players copying or tailing other players’ picks.
The Arizona launch represents a strategic milestone for Dabble as it continues to grow its footprint across legalized gaming markets in the US. Users in Arizona can now access Dabble’s platform in compliance with applicable state regulations.
Dabble continues its impressive growth in the U.S. market, and the launch aligns with the company’s broader expansion strategy as it targets regulated markets and builds long-term scale across the U.S. gaming landscape. Arizona marks the 30th U.S. state in which Dabble is available.
“Arizona is exactly the kind of market built for Dabble – passionate sports fans, high engagement, and a community that loves to play together. This launch reflects our continued commitment to expanding the Dabble community responsibly while delivering an engaging product experience,” said Tom Rundle, CEO at Dabble.
The post Dabble Continues to Expand U.S. Footprint with Launch in Arizona appeared first on Americas iGaming & Sports Betting News.
Adam Wexler
Allwyn Completes Acquisition of Majority Stake in PrizePicks
Allwyn International AG, the lottery-led gaming entertainment company, and PrizePicks, the leading daily fantasy sports operator in North America, announced the completion of Allwyn’s previously disclosed agreement to acquire a 62.3% stake in PrizePicks. The closing consideration for the stake is $1533 million, subject to customary post-closing adjustments and excluding performance-based earnouts. PrizePicks had no outstanding loans or borrowings at closing.
PrizePicks brings highly complementary capabilities in fast-growing, opportunity-rich markets. Crucially, the business shares Allwyn’s conviction in both the power of technology and the importance of commitments to responsible play and community impact. PrizePicks is a strong addition to Allwyn’s expanding portfolio in casual entertainment, in line with its vision to become the world’s leading global gaming entertainment company.
Since the initial transaction announcement on 22 September 2025, PrizePicks has continued to execute its growth strategy successfully. This includes the launch of its regulated prediction markets offering in November, extending PrizePicks’ footprint to nearly every U.S. state. As a sports entertainment operator registered as a Futures Commission Merchant by the National Futures Association, PrizePicks is well positioned to scale responsibly.
Within the PrizePicks app, two new offerings have been added: Team Picks, which allows customers to make predictions on team-based outcomes rather than individual player performance, and is currently live in 30 states and the District of Columbia (D.C.); and, Culture Picks, which lets customers predict outcomes on trending cultural and entertainment events, and is currently live in 48 states and D.C. PrizePicks has also partnered with both Kalshi and Polymarket, reinforcing its growth potential in the emerging prediction markets space. This innovation expands PrizePicks’ customer experience, creating new engagement opportunities within the gaming entertainment space. With Allwyn’s global reach and operational expertise, PrizePicks is well positioned to sustain growth and deepen user engagement.
PrizePicks continues to build on its strong momentum through a growing customer base, disciplined execution, and a differentiated product offering. Its scalable technology platform and unique approach to engagement make PrizePicks a highly attractive long-term partner for Allwyn. Together, the companies will leverage their combined strengths to accelerate product innovation. The partnership establishes a strong foundation for long term growth while preserving the culture, leadership continuity, and agility that have defined PrizePicks’ success.
Robert Chvatal, Chief Executive Officer of Allwyn, said: “We are excited to support and participate in the next phase of PrizePicks’ growth. This investment advances Allwyn’s strategy to build a diversified global entertainment platform and significantly strengthens our presence in the United States. I look forward to working closely with Mike and the talented PrizePicks team to deliver even more compelling experiences for fans around the world.”
Mike Ybarra, Chief Executive Officer of PrizePicks, said: “Today marks a defining moment for PrizePicks. Allwyn’s global scale, operational expertise, and long-term approach make them an ideal partner as we continue to grow and evolve. Together, we will build on our strong momentum and deliver innovative products that deepen engagement with our growing community of players.”
Adam Wexler, Founder and PrizePicks Board Member, said: “From the beginning, we built PrizePicks by putting our community first and focusing on delivering an industry-leading member experience. As we looked ahead to the next phase of PrizePicks’ growth, it became clear that Allwyn shares our customer-first philosophy and our vision for the future of entertainment. I could not be more excited to collaborate with the Allwyn leadership team as PrizePicks continues to innovate in the world of sports and culture predictions.”
The post Allwyn Completes Acquisition of Majority Stake in PrizePicks appeared first on Americas iGaming & Sports Betting News.
Daily Fantasy Sports
Underdog Relaunches Champions Pick’Em DFS Games in Mississippi
Underdog has successfully relaunched its Champions pick’em daily fantasy sports product in Mississippi.
Underdog pulled the entirety of its pick’em products from Mississippi in February 2024, including its traditional and Champions pick’em games. Now, it relaunched the peer-to-peer pick’em DFS product in the Magnolia State.
“Mississippi fans are going to love our Pick’Em Champions games, and we were able to launch in time for football season. The gaming commission applied a professional, thorough, and thoughtful process to ensure our product measured up to the state’s standards, and we look forward to continuing to work with the commission as a licensed operator in Mississippi,” Stacie Stern, SVP of Government Affairs and Partnerships at Underdog, said.
Currently, Underdog is the only licensed operator in Mississippi to offer real-money pick’em DFS games. PrizePicks offers a free version of its pick’em product in the state, while FanDuel and DraftKings only offer traditional draft fantasy games.
Underdog pulled all of its pick’em contests from Mississippi in February 2024. Prior to prohibiting the contests, Underdog Fantasy offered its classic pick’em games and its peer-to-peer pick’em games in Mississippi after acquiring a DFS license in the state in 2021.
The post Underdog Relaunches Champions Pick’Em DFS Games in Mississippi appeared first on European Gaming Industry News.
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