Latest News
GambleAware App Launched as New Analysis Shows That 18-24s are Twice as Likely to Want to Cut Down or Quit Gambling
New data from the 2024 Treatment and Support Survey released by GambleAware shows that 18-24 year olds who gamble are twice as likely to want to reduce or quit gambling compared to the average among all people who gamble (29% compared to 15%), with the charity responding with the launch of a new gambling harm prevention app, called the “GambleAware Support Tool”.
The app, which offers free and anonymous support to those looking to quit or reduce their gambling, is designed to prevent the escalation of gambling harm, and allows users to set their personal goals. Since the launch of the app, 48% of users aged 18-24 have indicated their motivation to change their gambling habits is to “save money,” while 27% say they want to “feel happier”.
Previous research from GambleAware’s 2023 Audience Segmentation report, produced as part of the discovery phase for the app development, has shown that there are up to 4.5 million people in Great Britain wanting to reduce or quit gambling, 93% of whom – over 4.2 million people – want to do so without using a treatment service. This means it is crucial to offer informal “self-help” support to meet people where they are on their journey and help them take action before any harm escalates. Whilst the charity works to reduce the barriers to support, such as stigma, we also wish to help those who still want to reduce or quit gambling on their own.
Each individual’s journey on the app is unique, with the support tool offering a personalised experience for those looking to reduce their gambling.
The app was developed in line with the internationally recognised Lower Risk Gambling Guidelines. These were created by academic gambling experts across the globe, through a multi-faceted project including analysis of data from over 60,000 people from eight different countries.
The LRGG highlight three limits that should be followed if an individual wants to keep gambling, but reduce many of the risks that come with it:
• Gamble no more than 1% of your income
• Gamble on no more than 4 days per month
• Avoid more than 2 types of gambling per month
This is the only app in Great Britain using the LRGGs to suggest limits for users who are looking to reduce their gambling.
Those who download the app can track their activity by inputting the frequency and spend of their gambling, with the aim of informing their chosen journey as to whether they wish to reduce or quit their gambling.
All advice and support is evidence based, while there is also access to resources such as podcasts and educational materials. For those who feel they need further help, there is also clear signposting to formal support options, such as GambleAware’s service finder tool.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Whether individuals want to reduce, manage or stay gamble-free, the GambleAware Support Tool is here every step of your journey.
“The digital age means we essentially have a casino in our pocket, and we know increased accessibility leads to increased participation and therefore increased risk of harm.
“These harms are a growing public health issue, but early intervention is key, and the GambleAware Support Tool app is designed to give people a timely insight into their gambling, with the aim of supporting their journey to reducing or quitting their activity.”
Catherine Adams, a member of the GambleAware Lived Experience Council, said: “I would be gambling on the computer from six in the evening until six in the morning and I just was not sleeping.
“It’s positive being able to monitor your progress yourself and to see how well you’re doing in reducing or quitting your gambling if you’re goal orientated. To see ‘I’ve done this many days now ‘or ‘I’ve saved this much money, I think it really does give variety of choice in your recovery.”
The GambleAware Support Tool App can be downloaded from the Google Play Store for Android users, and the Apple App store for those using iOS.
The post GambleAware App Launched as New Analysis Shows That 18-24s are Twice as Likely to Want to Cut Down or Quit Gambling appeared first on European Gaming Industry News.
Latest News
Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach
B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.
Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.
Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.
Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.
Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.
The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.
George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.
“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.
“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”
The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.
Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.
For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.
Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.
“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.
“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.
The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.
The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.
Affiliate Industry
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination
Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.
Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.
Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.
Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.
“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.
A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.
High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.
The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.
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