Compliance Updates
New ESRI Research Commissioned by the GRAI Suggests Gambling Offers Lure People to Bet More, Particularly People at Risk of Problem Gambling

A new study commissioned by the Gambling Regulatory Authority of Ireland (GRAI) /Department of Justice, Home Affairs and Migration and undertaken by the Economic and Social Research Institute (ESRI) shows that betting and gambling companies offering special offers or inducements encourages people to gamble more than they would otherwise, even when the odds offered are “bad”.
Special offers or inducements, such as free bets and moneyback guarantees are regularly used by gambling companies in their marketing campaigns. The study found that vulnerable people such as those at higher risk of becoming problem gamblers, were most at risk of gambling more, and losing more, as a result of being offered inducements.
In a controlled experiment run with a sample of 622 men under 40, participants, were given money to place up to six realistic bets on the Euro 2024 football tournament.
Half of the participants were randomly selected and shown offers of free bets and moneyback guarantees on some bets. which caused these participants to spend over 10% more than those who were not given inducements. The inducements also reduced the number of participants opting not to bet by nearly half. Even inducement bets that were designed as “bad”, showing odds far below market rates, were undertaken by participants in this group, who were three times more likely to spend money on “bad” bets.
These findings illustrate the harm inducements cause, particularly to those who are susceptible to gambling harm.
Under the Gambling Regulation Act 2024, the legislation which underpins the work of the GRAI, inducements or encouragement to gamble further will soon be an offence and licensed operators will no longer be allowed to offer free bets which are targeted at individuals and specific groups. Multiple European countries have also begun to regulate inducements.
Participants were surveyed after the study on their knowledge and understanding of inducements. Even amongst regular betters, most did not know that there were restrictions on free bets and that they would not receive their stake back if they won a free bet.
Paul Quinn, Chairperson of the GRAI, said: “I very much welcome this research from the ESRI examining the impact of inducements to gamble on gambling behaviours. Having a clear evidence base is critically important to the GRAI as we commence our work in regulating the gambling industry. This latest research will help inform that work and in educating the public on this matter.
“This study clearly indicates the damaging effect of certain practices around inducements. It underlines the importance of the provisions of the Gambling Regulation Act in limiting a person’s exposure to inducements to gamble. We look forward to working with Minister O’Callaghan in addressing the issue as we implement the new regulations.”
Anne Marie Caulfield, CEO of the GRAI, said: “The ESRI’s findings confirm that not only is the general public not aware of the dangers associated with inducements to bet, but also that the impact of these inducements go beyond simple marketing by betting companies.
“It is our responsibility to ensure that gambling operators do not encourage excessive or compulsive gambling behaviour, and that we protect vulnerable people in our society, such as children and young people and those more likely to experience gambling harm.
“The Gambling Regulation Act 2024 sets out obligations for licensees in the way in which inducements can be offered, including a ban on targeted inducements, and the findings of this study affirm these measures.”
Diarmaid Ó Ceallaigh, Postdoctoral Research Fellow, Behavioural Research Unit, ESRI, said: “Our findings imply that gambling offers aren’t merely marketing tools, but pose a real risk of financial harm, particularly among vulnerable groups.
“The results support the case for stricter regulation of gambling offers in Ireland, following steps already taken in other European countries, such as banning sign-up bonuses, restricting offers to at-risk individuals, and capping their value.”
The post New ESRI Research Commissioned by the GRAI Suggests Gambling Offers Lure People to Bet More, Particularly People at Risk of Problem Gambling appeared first on European Gaming Industry News.
Compliance Updates
EGBA Welcomes Approval of European Standard on Markers of Harm

Reading Time: < 1 minute
The European Gaming and Betting Association (EGBA) has welcomed the positive outcome of the vote on the draft European standard on markers of harm in the European Committee for Standardisation (CEN). An overwhelming majority of national standardisation bodies voted in favour of the standard, representing a significant milestone for player protection in Europe.
“The positive outcome of this vote is a real testament to the power of collaboration across our sector,” said Maarten Haijer, Secretary General of EGBA. “When EGBA first proposed this initiative to CEN, we envisioned creating a commonly agreed standard that would benefit players across Europe. We’re delighted with the support the standard has received, and I want to personally thank all the stakeholders who participated in this process. The result shows what happens when we work together to strengthen player protection.”
“After years of driving this project, through its conception and development, seeing the overwhelming support it has received is incredibly rewarding. This will be the first commonly agreed European standard for identifying risky gambling behaviours and it will offer an essential building block for effective harm prevention in Europe. The cooperation to develop the standard was extremely valuable, bringing together diverse expertise from across the continent,” said Vasiliki Panousi, Senior Manager of EU Affairs at EGBA.
The voting process closed on 25 September. While the outcome of the vote is a significant milestone, the standard must now go through the formal CEN finalisation process before it will be published. This process can take several months, and includes language translations and other procedural requirements. The finalisation process is expected to be complete by early 2026.
The post EGBA Welcomes Approval of European Standard on Markers of Harm appeared first on European Gaming Industry News.
Andrew Rhodes
UKGC Publishes Second Annual Report from Gambling Survey for Great Britain

Reading Time: 3 minutes
The UK Gambling Commission (UKGC) has published the second annual report from the Gambling Survey for Great Britain (GSGB), the world’s largest dedicated study of gambling participation, behaviours and consequences.
Produced by National Centre for Social Research and University of Glasgow the survey has undergone independent review and complements the Commission’s wider exploration of gambling in Britain through a range of research and data.
Key findings in this year’s report include:
• overall, 48% of adults aged 18+ in Great Britain have gambled in the last 4 weeks, decreasing to 28% when those who had only bought tickets for a lottery draw were excluded
• 42% of adults who gambled in the past 12 months rated the last time they gambled positively, compared to 21% who rated it negatively. For the chance of winning big money was the main reason why people gamble (85%) followed by because gambling is fun (72%)
• in 2024, 2.7% of adults aged 18+ in Great Britain scored 8+ on the Problem Gambling Severity Index (PGSI), which is statistically stable compared to 2023.
Recent research published by Professor Patrick Sturgis to further understand the impact of methodology on survey estimates has strengthened confidence in the robustness of GSGB estimates.
The large survey sample size – 19,714 respondents – has enabled the Commission to publish two supplementary reports into risk profiles among people who gamble on a weekly basis and the potential negative consequences of gambling.
The first report highlights the risk profiles among people who gamble on a weekly basis. These findings show that levels of risk vary not only between gambling products, but also within product categories themselves – underlining the need for operators to take account of risks within their customer bases.
The second report broadens understanding of the potential negative consequences of gambling. The findings reinforce evidence from earlier qualitative research indicating gambling can simultaneously impact multiple aspects of a person’s life such as their relationships with others and their health.
The new release complement other research published by the Commission over the last year including:
• four quarterly publications tracking participation in gambling
• a deep dive report written by the University of Glasgow to investigate the relationship between reasons for gambling and different gambling activities
• a deep dive report written by the University of Glasgow to explore the relationship between gambling activities and PGSI scores
• findings of new research exploring people’s experiences of gambling consequences
• its response to Office for Statistics Regulation (OSR) review of the GSGB
• experimental research findings on why different gambling surveys produce different estimates.
Andrew Rhodes, Chief Executive of the Gambling Commission, said: “The Gambling Survey for Great Britain is a key building block of the evidence base which helps government, industry and other partners understand both gambling behaviour and potential consequences from gambling.
“This year’s findings deepen our understanding of consequences from gambling and provide crucial insight into risk profiles among those who gamble most frequently. We strongly encourage operators to use this evidence to consider the risks within their own customer bases.
“Data and research, such as GSGB, is essential to helping us identify where our regulatory focus should be and informs our ongoing work to implement player protection recommendations from the Gambling Act Review White Paper.
“We have already introduced light-touch financial vulnerability checks on those spending £150 a month, reduced the intensity of all online games by banning autoplay and slowing game speed, and tightened age verification in premises.
“We’ve also banned potentially harmful marketing offers involving consumers having to carry out two or more types of gambling, such as betting and playing slots, and limited the number of times bonus funds must be re-staked before a consumer can withdraw winnings.”
He continued: “From the end of this month [31 October] our new rules will give consumer controls over deposit limits and all gambling businesses must prompt their customers to set a financial limit before they make their first deposit.”
“In the land-based sector, we are also considering time and monetary limit setting functionality and safer gambling messaging on machines.
“In addition, we have been piloting enhanced frictionless financial risk assessments for those spending £1,000 within 24 hours or £2,000 within 90 days. We are currently analysing the data gathered during the pilot examining data-sharing between credit reference agencies and gambling businesses.”
The post UKGC Publishes Second Annual Report from Gambling Survey for Great Britain appeared first on European Gaming Industry News.
Compliance Updates
Former Playtech Director of Internal Audit & Risk Joins eGaming Integrity

Reading Time: 2 minutes
eGaming Integrity is delighted to announce the appointment of Robert Penfold as Head of Internal Audit, further strengthening the firm’s ability to support Isle of Man licence holders in responding to increasing regulatory scrutiny and upholding the island’s reputation for integrity.
Robert brings with him more than two decades of high-level experience in governance, risk, audit, and compliance across global gaming and financial services organisations. Most notably, Robert spent over eight years as Director of Internal Audit & Risk at Playtech plc, the world’s largest online gaming software and services supplier listed on the London Stock Exchange. In this role, he was a member of Playtech’s Audit, Risk and Governance Committees, overseeing global audit programmes and supporting the business in meeting complex regulatory requirements across multiple jurisdictions.
Robert has also held senior positions at bwin.party digital entertainment plc, where he led global risk management across regulated markets including Spain, Denmark, Italy, Belgium, France, and Gibraltar. More recently, he was engaged as Governance, Risk & Compliance Manager at the Isle of Man Government’s Attorney General Chambers, where he implemented new risk frameworks and data governance processes across multiple divisions.
Emma Shilling, Director at eGaming Integrity, commented: “This is a landmark appointment for us. Robert’s depth of experience, particularly his years at the helm of audit and risk at Playtech, represents a real step change for eGaming Integrity and our clients. His appointment evidences our commitment to providing heavyweight, board-level expertise to Isle of Man licence holders at a time when regulatory scrutiny has never been higher.”
Robert Penfold added: “I’m thrilled to be joining eGaming Integrity at such a pivotal time for the sector. I’ve spent much of my career working to ensure organisations not only meet regulatory requirements but build strong, resilient frameworks that protect their businesses and customers. I look forward to working with Emma and the team to help our clients strengthen their compliance and governance cultures.”
Robert’s appointment adds further depth to eGaming Integrity’s team of industry experts and former regulators, reinforcing its position as the Isle of Man’s leading provider of mock audits, remediation, and internal audit services for the island’s eGaming licence holders.
The post Former Playtech Director of Internal Audit & Risk Joins eGaming Integrity appeared first on European Gaming Industry News.
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