Latest News

Can Slot Review Sites Build Player Loyalty or Are We All Just Chasing Clicks?

Published

6 months ago

July 9, 2025

Affiliate websites to online casinos are often classified as sites related to gambling, but that don’t offer games. The term would encompass review sites and ranking websites. Who better to talk about their value, than a person who has been rewarded for his contribution to the industry on numerous occasions; Mister Sebastian Jarosch?

The founder of Mithrillium Media Ltd., Mr. Jarosch has a unique point of view on casino reviews. He believes in maximizing UX, even if it means sacrificing SEO. It is because of this approach that Sebastian Jarosch is beloved among industry professionals and fans alike. For his work, he has won numerous industry awards, including the Casinomeister 2020 Award for Best Casino Group and the Affpapa Award for Best Affiliate Program in 2022.

Do you believe it’s possible for a slot review site to build real, long-term player loyalty, or is the model inherently transactional?

If you’re an expert in your niche and can deliver valuable content, then building player loyalty is absolutely possible. While many sites operate purely on transactional SEO, real loyalty comes from trust, depth, and a genuine passion for slots. Experienced players aren’t just searching for slot data, they’re looking for informed opinions, honest reviews, and compelling reasons to return. When you deliver that consistently, loyalty naturally follows.

What are the main factors that determine whether a user returns to a slot review site or just bounces after one visit?

It comes down to value and trust. If a player gets useful insights, clear RTP info, gameplay mechanics, volatility explanation, and honest recommendations they’re far more likely to bookmark the site and become part of the community. On the flip side, if they’re met with keyword-stuffed fluff or overly promotional content, they’ll probably move elsewhere.

How can slot content go beyond keyword-driven SEO and actually serve the needs of passionate slot players?

SEO optimization gets you clicks, but providing real value is what retains players. Great slot content goes beyond keywords and explores game mechanics, features, RTPs, and expert insights. When we write with the player in mind, we build trust and authority, which ultimately benefits SEO as well.

What role does tone, editorial voice, or authenticity play in building trust with slot-focused audiences?

Players are savvy, they can tell when a review was written by someone who’s never touched the slot. Authenticity means being an expert in your field and writing clear, honest, and opinionated content. Reviews should have a personal touch with relatable commentary to give the site a distinct personality that builds recognition and trust.

Are there any formats (like video reviews, gameplay demos, or user ratings) that you find effective for retention and loyalty?

Video reviews and gameplay demos are incredibly effective. Many influencers have built entire businesses around this format. They show and explain what a slot feels like with real-time commentary. Interactive features like user ratings or comment sections can drive engagement, and email lists with new release updates or exclusive picks help bring players back regularly.

How do you prioritize which slots to review or promote, and how do you avoid becoming overly influenced by commercial incentives?

When you know your community, you know which types of slots are popular and which ones will flop. If a slot is trending, controversial, or offers a unique mechanic, it gets reviewed and attracts clicks. Commercial incentives are part of the business, but portals like Casino-Groups rely on honest reviews that focus on the intent of the visitors.

What signals tell you a user is becoming a repeat visitor, and what features or content types help foster that behavior?

When visitors stay on the site to read through content and navigate to different articles, you know your content provides value to the player. Players want to know which slots are worth playing and where the risk-reward ratio is most favorable.

Is there room for community-building on slot review platforms, or is the experience still mostly one-way?

When you give visitors a platform to interact, communities naturally begin to form. Forums are great, but they require massive traffic volumes to feel active and alive. It’s often more effective to start with smaller community features like polls, comment sections, or user-submitted reviews to engage your audience. Players want to learn from experts, but they’re also eager to share their own experiences and offer advice to newcomers.

Have you made changes recently to improve the long-term value proposition of your content to players?

We always focus on the intent of the players to ensure we deliver the content they’re actually looking for. We’ve improved our content structure with tables, pros and cons, and bonus terms and conditions. Our goal is to stand out by providing players with a helpful, trustworthy, and memorable experience.

Looking forward, how do you envision slot review platforms evolving, toward loyalty, entertainment, or something else entirely?

The future will blend loyalty and entertainment. Slot review platforms will likely evolve into portals that combine reviews, entertainment, and community. We can expect more streaming content, AI-based slot recommendations, personalized experiences, and real-time engagement tools. Affiliates that want to be successful have to remain transparent, continue to innovate, and provide content that is truly helpful to players.

B2B Marketing

Beyond Season’s Greetings: GR8 Tech Unveils Strategic ‘Holiday Calendar’ for Operators

Published

4 minutes ago

December 22, 2025

Wladimir P.

beyond-season’s-greetings:-gr8-tech-unveils-strategic-‘holiday-calendar’-for-operators

Editor’s Take

Why this matters: Most B2B holiday campaigns are fluff—digital greeting cards that get deleted instantly. GR8 Tech is taking a smarter approach by wrapping high-value strategic advice into a seasonal format. By focusing on 2026 goal-setting (tech upgrades, market wins), they are positioning themselves not just as a platform provider, but as a strategic partner for operators currently in their planning cycles.

The Full Story

GR8 Tech, the award-winning sportsbook and iGaming platform provider, has launched a new initiative designed to turn the holiday season into a period of strategic preparation for operators.

Dubbed the Holiday Calendar, the campaign is an exclusive newsletter experience that moves beyond standard festive greetings to deliver actionable, data-driven insights aimed at helping iGaming champions define and achieve their goals for 2026.

Unwrapping Strategic Insights The initiative runs as a 4-week series, consisting of eight curated email editions. Each edition focuses on a specific “iGaming wish”—ranging from stronger growth and smarter tech to smoother operations.

Instead of leaving these as abstract concepts, GR8 Tech pairs each goal with practical insights from its own data and technology stack, offering a roadmap for how operators can realistically achieve them in the coming year.

Management Commentary Yevhen Krazhan, CSO at GR8 Tech, explained that the campaign mirrors the ambitious mindset of their clients:

“Every operator has a vision for the year ahead: targets they want to hit, markets they want to win, experiences they want to deliver. The GR8 Tech Holiday Calendar is our way of celebrating ambitions and showing how the right insights and technology can turn them into reality.”

How It Works Operators can subscribe via the GR8 Tech website to receive the series. Each message “opens a new tile” on the digital calendar, revealing a specific insight designed to be applied to future business strategies.

The campaign effectively showcases GR8 Tech’s broader value proposition—including its Hyper Turnkey solution and ULTIM8 Sportsbook—by demonstrating how these tools solve specific operator challenges. It comes on the heels of a successful year for the provider, which recently secured the title of Platform Provider of the Year at the SBC Awards 2025.

The post Beyond Season’s Greetings: GR8 Tech Unveils Strategic ‘Holiday Calendar’ for Operators appeared first on Gaming and Gambling Industry Newsroom.

AML Compliance

ComeOn Group Fortifies C-Suite: Michela Tabone Valetta Named New CPO

Published

4 minutes ago

December 22, 2025

Wladimir P.

comeon-group-fortifies-c-suite:-michela-tabone-valetta-named-new-cpo

Editor’s Take

Why this matters: In the current iGaming climate, “sustainable growth” isn’t just a buzzword—it’s a survival strategy. By bringing in a seasoned CPO like Michela Tabone Valetta (ex-Bally’s, Gamesys), ComeOn is signaling a focus on organizational maturity. Furthermore, the specific addition of a Country Manager for Ontario (Mark Cheeswright) suggests a deeper entrenchment in North America’s most competitive regulated market, moving beyond general expansion to targeted regional dominance.

The Full Story

ComeOn Group, the leading international iGaming operator, has announced a significant strengthening of its leadership structure, headlined by the appointment of Michela Tabone Valetta to its Executive Team as Chief People Officer (CPO).

The move is part of a broader recruitment drive that has seen the company fill critical senior roles across Compliance, IT Security, Commercial, and Market Management, positioning itself for a new phase of regulated market expansion.

New Chief People Officer Michela Tabone Valetta brings two decades of HR leadership experience, with nearly half of that time spent in the iGaming sector. Her resume includes senior tenures at major industry players such as Vera & John, Gamesys, and Bally’s Corporation. Most recently, she served at BoyleSports, where she supported a workforce of nearly 3,000 employees.

At ComeOn, Valetta will lead the People & Culture function, tasked with refining talent strategy and organizational development as the operator scales its global footprint.

Strategic Senior Appointments alongside the C-level addition, ComeOn Group confirmed four other key strategic hires made earlier this year to bolster its operational foundations:

Mark Cheeswright (Country Manager, Ontario): A veteran with over 20 years in iGaming (LeoVegas, William Hill, BetVictor), Cheeswright is tasked with steering the company’s growth in the highly competitive Canadian province.
Thomas Mifsud Tommasi (Head of AML): Joining from LeoVegas and BetClic Everest Group, Tommasi brings over a decade of financial crime compliance expertise to the group.
Radek Ostojski (Head of Information Security): With a background in cloud architecture and DevOps at Swintt and KingMakers, Ostojski will lead the operator’s cybersecurity initiatives.
Rebekka Rogers (Head of Commercial, Casino): Formerly of Evolution, Rogers will drive commercial performance and strategic growth within the company’s core Casino vertical.

CEO Commentary Juergen Reutter, Chief Executive Officer at ComeOn Group, emphasized that these appointments are about building depth for the long term:

“We are delighted to welcome Michela to our Executive Team. Her extensive expertise in people and culture, organizational development, and leadership strategy will be instrumental as we continue to grow and strengthen our operations globally.

“Earlier this year, we also welcomed Radek, Thomas, Mark, and Rebekka into key leadership roles… Their contributions are already reinforcing our strategic foundations, and together with Michela’s arrival, they significantly enhance the depth and capability of our leadership team.”

The post ComeOn Group Fortifies C-Suite: Michela Tabone Valetta Named New CPO appeared first on Gaming and Gambling Industry Newsroom.

243 Crystal Fruits

Tom Horn Gaming Unlocks New Markets with Major Alea Aggregation Deal

Published

4 minutes ago

December 22, 2025

Wladimir P.

tom-horn-gaming-unlocks-new-markets-with-major-alea-aggregation-deal

Editor’s Take

Why this matters: In the race for distribution, direct integrations are becoming less common for mid-sized studios. Partnering with a “super-aggregator” like Alea—known for its focus on API performance and data security—gives Tom Horn Gaming instant access to hundreds of operator brands without the technical bottleneck of individual integrations. This move signals a push to maximize the yield from their back catalog of 100+ games in both mature and emerging markets simultaneously.

The Full Story

Tom Horn Gaming, the omnichannel software supplier, has significantly widened its distribution capabilities by signing a new partnership with Alea, the award-winning iGaming aggregator.

The agreement sees Tom Horn’s entire portfolio of over 100 titles integrated into Alea’s aggregation ecosystem. This includes the supplier’s best-performing classic slots such as 243 Crystal Fruits and The Secret of Ba, as well as recent releases like Tao Tree Coins.

Technical & Strategic Fit For Tom Horn Gaming, the deal is a strategic lever to penetrate new jurisdictions more efficiently. By plugging into Alea’s centralized API, the studio gains immediate access to Alea’s extensive roster of operator partners. The collaboration focuses heavily on delivering “localized” content—games specifically tailored to regional preferences and regulatory requirements—without the friction of individual technical setups.

Management Commentary Both companies emphasized the role of compliance and technical reliability in the deal.

Ondrej Lapides, CEO of Tom Horn Gaming, commented on the strategic alignment:

“Partnering with Alea allows us to bring our games to even more operators and players in markets where we’ve long been committed to delivering tailored, reliable, and engaging content. Alea’s focus on compliance and seamless delivery perfectly complements our own ambitions for growth in both mature and emerging regions.”

Eduard Verdaguer, Partnerships Manager at Alea, highlighted the supplier’s reputation:

“Tom Horn Gaming has built a strong reputation for creating accessible, market-tailored content that players know and trust.”

This partnership marks the latest in a series of commercial expansions for Tom Horn Gaming in late 2025, reinforcing its status as a staple content provider for regulated markets.

The post Tom Horn Gaming Unlocks New Markets with Major Alea Aggregation Deal appeared first on Gaming and Gambling Industry Newsroom.