Next-gen operator launches sport betting with award-winning platform provider

Rise & Hustle, Africa’s next-gen tap-to-earn gaming operator, has launched sports betting within its street game platform through a new partnership with leading sportsbook platform provider Altenar.

As part of the deal, Altenar is delivering thousands of daily pre-match events and live in-play betting with fast markets and cash out, alongside extensive esports coverage and a full range of traditional sports to Rise & Hustle’s players in Nigeria.

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Popular sports such as football and the English Premier League will form the foundation, complemented by comprehensive coverage of local competitions to satisfy regional betting interests. Players will benefit from being able to use local currency (Naira), ensuring a familiar end-to-end experience.

The agreement sees Rise & Hustle’s users benefit from personalised bet recommendations, and seamless wallet integration across casino, free-to-play and sportsbook. An optimised UI/UX with intuitive navigation across both mobile and desktop simplifies the betting process, while the free-to-play element awards players with free bets to drive engagement and retain loyalty.

Altenar’s customisable, mobile-first front end aligns seamlessly with Rise & Hustle’s brand, while its advanced risk management tools protect profitability and fraud prevention. Operators can now benefit from real-time, competitively priced odds and 24/7 access to Altenar’s trading team, highlighting its commitment to customer care.

The partnership follows a strong year for Altenar on the African continent, after it gained its South Africa licence back in December 2024 and appointed Brendon Jeacocks as Regional Director.

Tassos Theocharidis, Senior Sales Executive at Altenar, said: “We’re delighted to team up with Rise & Hustle to deliver a new sports betting experience to its players. We firmly believe in the operator’s potential in the fiercely competitive Nigerian market.

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“We look forward to enhancing their existing offering with the addition of our award-winning sports betting technology.”

Josh Jones, CEO & Co-Founder of Rise & Hustle, commented: “Our collaboration with Altenar enables us to deliver a world-class betting experience tailored to Nigerian players’ interests.

“The onboarding process and speed-to-market were two key factors in choosing Altenar and rolling out a sportsbook solution will help us attract demographics as we evolve our business.”

B2B gaming supplier Push Gaming continues to expand its range of iconic IPs, reimagining one of its most popular recent game families in Bamboo Ways, the first official title under its new Push Originals category.

Broadening its signature style to reach a larger audience while maintaining its commitment to excellence, Bamboo Ways marks the debut title to be released under this new direction.

Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and volatile gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.

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Bamboo Ways now residing under the Push Originals name, comes alongside a new category, Push Action, and sub-brand, Reel Hot Games. Each new title in the broader Push Gaming portfolio is reclassified accordingly.

Aligning perfectly with this new narrative, Bamboo Ways combines fan-favourite features with a new twist on a well-known mechanic in a title that offers signature Push gameplay within a beloved theme. The latest in the Bamboo series continues to deliver player engagement and expands the high-quality game library it has become synonymous with.

Bamboo Ways is a visually stunning game that builds upon the success of Big Bamboo and Razor Ways, two of Push Gaming’s most celebrated titles. The game reintroduces features such as the Golden Bamboo feature, expanding wilds, and converters, all set within a familiar and beautifully designed world.

A new addition to the series is the expander symbol, a unique mechanic that expands mysteries vertically or horizontally, creating fresh opportunities for wins.

George Fil, Director of Product Strategy at Push Gaming, said: “The first new game to join the Push Originals family reflects our focus on creating titles for specific audiences, ensuring that every player can find something uniquely suited to their tastes.

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“We’ve taken the most recognisable elements from Big Bamboo and Razor Ways and infused them into a refreshed mechanic to deliver an experience that feels both new and familiar. The constant action and potential for big wins will keep players engaged from the very first spin.”

BetConstruct is going to participate in the SBC Summit Lisbon 2025. The company will showcase its full spectrum of products and solutions and introduce latest innovations at the event.

Held at the Feira Internacional de Lisbon on September 16-18, SBC Summit Lisbon 2025 will unite thousands of delegates, hundreds of exhibitors and top-tier innovators from sports betting, online casino, affiliate marketing and emerging technologies. It is the arena where industry leaders connect, game-changing ideas are shared and the future is set in motion.

BetConstruct will be right at the heart of it, at Stand C120, bringing the full force of innovation, the intelligence of BetConstruct AI and a relentless drive for partner-focused growth. At the core of its platform lies the cutting edge AI suite including CRM AI, Umbrella AI and the Game Recommendation System. By predicting player behaviour, optimising engagement and powering strategies with unmatched precision, its AI ensures partners stay ahead of the game while unlocking the full potential of the BetConstruct ecosystem.

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Alongside AI tools and features, the company will present a powerhouse lineup of leading products including Sportsbook, Casino Suite and The Last Battle Universe, as well as other flagship BetConstruct solutions trusted by operators worldwide to power their growth.

BetConstruct’s solutions from immersive gaming experiences to growth-driving tools are built for performance, scalability and flexibility, designed to inspire, engage and empower. At SBC Summit Lisbon, the company will connect with key decision-makers, spark new collaborations and prove why BetConstruct is a driving force in the global iGaming industry. For three dynamic days, expect innovation on the floor and impact beyond it, with strategic side events and activations shaping the industry’s next chapter.