Latest News
BGC Welcomes Government Investment in Grassroot Sports

STANDARDS body the Betting and Gaming Council (BGC) has welcomed the UK Government’s recent announcements to spend £400m boosting grassroots sport and its new Modern Industrial Strategy.
The investment in grassroots sport is part of a wider £900m package of “transformational” cash backing which will also create a pipeline of major sporting events in the UK, including Euro 28, the 2026 European Athletics Championships and start stages of the men’s and women’s Tour de France in 2027.
BGC members are already major contributors to grassroots sport, through Entain’s Pitching In and Flutter’s Cash for Clubs, plus sponsorship deals which support sports including horse racing, darts, rugby league and snooker.
BGC CEO Grainne Hurst said: “As long-time committed supporters of grassroots sports through investment, charity partnerships and sponsorship deals, we are delighted to see the Government commit more cash to unite communities and inspire people to take up sport.
“We absolutely agree with DCMS Secretary of State Lisa Nandy, sport tells our national story in a way like no other, and thanks to this funding alongside the money invested by BGC members, we are creating and improving new ways for tomorrow’s sporting heroes to train and take part in sport.”
Pitching In is an Entain initiative to support and develop grassroots sport in the UK, helping non-league clubs improve their facilities and providing a platform for aspiring athletes to chase their dreams.
The multi-million-pound, multi-year investment programme is working with Isthmian, Northern Premier and Southern League clubs, known as the Trident Leagues, to champion their achievements and tell their stories.
Meanwhile Flutter’s Cash4Clubs, has donated £6.5m since 2008 in small grants to grassroots sports and community clubs across Ireland and the UK, particularly in areas of need.
More widely, BGC members are huge financial supporters of sport. According to a report by EY commissioned by the BGC, horseracing benefits to the tune of £350m annually, while the English Football League and its clubs receive £40m, and snooker, darts and rugby league receive more than £12.5m.
Meanwhile, in a separate announcement the Government launched its new Modern Industrial Strategy, which included a commitment to an internationally competitive tax regime to promote the UK as a prime destination for business and growth, plus a renewed focus on the creative industries.
The BGC has repeatedly urged the Government not to raise taxes on betting and gaming amid a new online tax consultation.
BGC CEO Grainne Hurst said: “We welcome this boost for creative industries, but the BGC would have welcomed more focus on the leisure and tourism sector. The land-based betting and gaming sector, including our world leading casinos, are a pillar of the UK economy, and are generating growth across the nation’s towns and cities. They deserve continued Government support,” she added.
“We also welcome the Government’s commitments to a tax regime that supports its growth ambitions. We have been clear, any tax rises on our sector will not boost growth, but will force people to the growing unsafe gambling black market.”
The post BGC Welcomes Government Investment in Grassroot Sports appeared first on European Gaming Industry News.
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Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino

Soft2Bet has launched Swiper, Sweden’s first online casino built around the swipe-driven navigation popularised by social media apps. Specifically designed for mobile users, Swiper enables players to effortlessly discover, select, and play games using just their thumb. Operating under a licence from the Swedish Gambling Authority, Swiper offers players a secure, responsible, and fully compliant gaming environment.
Soft2Bet, a leading turnkey provider of highly localised and engagement-driven iGaming solutions, has introduced Swiper, a new brand explicitly developed with Swedish players in mind. Many elements of Swiper have been carefully localised, including onboarding, payment methods, and game certification, to ensure they resonate fully with Swedish preferences and comply seamlessly with Spelinspektionen standards. By integrating BankID verification and instant transactions via Swish, players can quickly register, deposit, and withdraw, while remaining securely connected to Spelpaus, Sweden’s national self-exclusion system.
At the heart of Swiper is a personalised, endless feed of short-form video clips highlighting new releases, jackpots, and live-dealer action, similar to browsing stories on TikTok. Every swipe is enhanced by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) engine, which delivers tailored missions, quests, and rewards designed to increase player engagement, session duration, and lifetime value.
Here’s a video showing how the Swiper works: https://youtu.be/_a3DvwX60bc
This launch builds on Soft2Bet’s proven success with localised brands, such as Betinia and CampoBet, and its recent partnerships, which have created dedicated local divisions and leagues. With Swiper, Soft2Bet takes localisation even further by introducing SEK wallets, dedicated Swedish-speaking dealers, and fully customised mobile apps, demonstrating a clear commitment to adapting each brand to local culture, regulatory standards, and player preferences.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, commented: “A great customer experience starts with cultural relevance. Swiper looks, feels and functions exactly like a Swedish app, because we’ve intentionally built it around Swedish user habits, from BankID logins and Swish payments to RNG certifications aligned with existing standards. Players can expect endless social-style content that feels completely authentic to their local experience.”
Swiper introduces several key features tailored specifically to Swedish players:
- One-handed swipe navigation for rapid game discovery
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Swedish events and holidays
- The design is adapted to local player preferences and cultural context
In 2025, Soft2Bet successfully launched multiple brands and deployed several innovative MEGA engines across Europe, significantly redefining the local player experience. The Swiper launch further demonstrates Soft2Bet’s capability in converting its advanced B2B technology into engaging, highly localised, market-leading B2C products across 11 regulated markets.
The post Soft2Bet Launches Swiper – Sweden’s First Social-Media-Style Casino appeared first on European Gaming Industry News.
Galactic
Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform

The post Proper Loud and Galactic Announce Groundbreaking Global Partnership to Launch the World’s First Socially-Driven Prediction Market Platform appeared first on Gaming and Gambling Industry in the Americas.
Derik Mooberry
SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025

Zitro is gearing up for a milestone appearance at this year’s Global Gaming Expo (G2E) in Las Vegas, promising an experience filled with new content, innovation, and a highly anticipated product debut. Located in a premium new space on Fremont Street, Zitro’s booth will be 120% larger than last year, marking the company’s most significant investment at G2E to date. Zitro’s expanded presence underscores its unstoppable growth and commitment to the U.S. market.
Building on this momentum, a “new unveiling” will take place exclusively at the show—an experience crafted to awaken the senses. While details remain under wraps, this launch marks a significant step forward in the company’s product roadmap, and interest in this addition is already growing, making Zitro’s presence a must-see at G2E 2025.
In addition to this exciting reveal, attendees will experience an impressive showcase of new game titles for Zitro’s proven performer cabinet, CONCEPT. Featured games include fan favorites like Legendary Sword and King Fu Frog, and exciting additions such as River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. Also debuting are thrilling new adventures with Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, among others—all part of a new wave of content designed to deliver diverse gameplay experiences and drive performance on casino floors.
“We’re excited to return to G2E with a dramatically expanded presence, an unmatched lineup of new titles, and a groundbreaking product that we can’t wait to unveil,” said Derik Mooberry, CEO of Zitro USA. “Our growth in the U.S. is accelerating, and this year’s G2E is the perfect stage to show just how far we’ve come. Our expanded footprint reflects the strength of our portfolio and the trust our partners place in us. We look forward to welcoming visitors to see beyond the fantasy at our new booth and sharing the next chapter of Zitro’s story.”
The post SEE BEYOND THE FANTASY: ZITRO TEASES BIG REVEAL AT G2E LAS VEGAS 2025 appeared first on Gaming and Gambling Industry in the Americas.
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