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MGA Publishes its 2024 Annual Report and Financial Statements

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The Malta Gaming Authority (MGA) has published its Annual Report and audited Financial Statements for the financial year ending 31 December 2024. The report offers an in-depth overview of the performance of Malta’s land-based and online gaming sectors during 2024, while also highlighting the Authority’s key activities and regulatory developments over the past year. It also offers a medium-term outlook for the broader gaming industry, reflecting emerging trends, regulatory shifts and the evolving market landscape.

Key Highlights from 2024

Supervisory Activity & Enforcement

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In 2024, the MGA received 28 applications for new gaming licences and issued 17 licences. In addition, the Authority received a further 12 gaming licence renewal applications from operators to renew their gaming licence that was bound to expire in 2024 and issued eight licence renewals.

Low-risk games require a permit, which is valid only for a singular event and expires when the event is concluded. To this end, the MGA issued 1812 permits for non-profit tombola, 19 permits for non-profit lottery and 84 certificates for commercial communication games.

As part of the Authority’s process to assess applications, the MGA carried out just under 1200 criminal probity screening checks on authorised persons, persons holding qualifying interest, directors, key persons and any third parties providing funding or exercising control over an authorised person in both the land-based and online gaming sectors. The Fit and Proper Committee made 64 decisions, 16 of which determined that the criteria to be considered as fit and proper were not met.

The Supervisory Council reviewed 30 gaming licence applications, including new and renewal requests. Out of these, two applications were rejected on the grounds that information or submissions provided were false, misleading, inaccurate, or materially incomplete following the completion of the “Minded Letter” process. One application remained in the “Minded to Refuse” stage.

In 2024, the MGA concluded 13 compliance audits and 116 desktop reviews.

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The Authority was notified by the licensees of 123 Technical Information Security Incidents, which the MGA investigated to ensure that no licensed activity was adversely affected.

The Commercial Communications Committee took seven decisions regarding possible breaches of the Gaming Commercial Communications Regulations.

In 2024, the Authority also issued 35 warnings, 25 administrative penalties amounting to €306,250 and reached three regulatory settlements amounting to €61,522. The MGA also suspended two licences and cancelled eight.

AML/CFT Oversight

43 AML/CFT compliance examinations were initiated by the FIAU or by the MGA on its behalf.

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60 examinations were concluded, and 11 closure letters were issued to licensees who either addressed the identified issues or where the findings from the compliance examinations were not deemed to be serious and/or systematic.

The FIAU imposed remediation measures and/or administrative penalties on six licensees. The total administrative penalties issued amounted to just under €185,000.

The Authority conducted 37 interviews on prospective MLROs to ensure that candidates meet the required standards of knowledge and awareness of the Maltese AML/CFT legal framework.

Player Protection and Inspections

As part of its efforts to safeguard players and promote responsible gambling, the MGA resolved 3372 requests for assistance (including spill-over from 2023).

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To continue safeguarding player funds, the Authority received 1897 player funds reports and carried out 27 data extractions during the reporting period.

The Authority conducted 40 responsible gambling-themed website checks and issued 27 observation letters outlining the issues and areas for improvement.

The MGA investigated 83 cases involving websites that published misleading information and issued 29 public notices on its website.

During the reporting period, the MGA carried out just over 9000 inspections on Gaming Premises (including casinos and commercial bingo halls), Controlled Gaming Premises, National Lottery Outlets including National Lottery Outlets – Controlled Gaming Premises and Non-Profit Tombola.

National and International Cooperation

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In 2024, the MGA received 244 suspicious betting reports from licensees and shared 247 alerts on suspicious betting. The Authority participated in 30 investigations across different jurisdictions.

The MGA collaborated with enforcement agencies, sports governing bodies, integrity units and regulatory authorities on 31 requests for information and participated in 39 data exchanges.

The MGA received 85 requests for international collaboration from other regulators. Most of the requests received were generic requests for cooperation or requests for background checks as part of authorisations processes.

The Authority issued 59 official replies to provide feedback on the regulatory standing of its licensed operators to the relevant authorities requesting the information.

The MGA collaborated with local regulating authorities and governing bodies on 161 requests for information.

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“Resilience is not just about endurance – it’s about adapting with purpose and staying focused on what matters,” CEO Charles Mizzi said.

“Over the past year, we improved how we work, strengthened our internal processes, and continued investing in the people and systems that support effective regulation. As the sector continues to evolve, the MGA remains committed to anticipating challenges, adapting with purpose, and upholding the standards that define Malta’s reputation as a trusted jurisdiction.”

The post MGA Publishes its 2024 Annual Report and Financial Statements appeared first on European Gaming Industry News.

Affiliate Industry

Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

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At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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“Rock the Month”: Spinmatic’s monthly promos to power operator growth

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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.

After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.

For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.

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This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.

“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”

Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.

The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.

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Hasbro Strikes New Multi-Year Casino Licensing Partnerships

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Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.

“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.

Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.

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Following is the list of partners:

• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)

• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)

• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)

• Bally’s – B2C Online casino operator (MONOPOLY)

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With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.

The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.

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