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iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets
iDenfy’s biometric and document verification tools will help iGaming Express maintain KYC requirements while improving conversions for its clients who operate in high-risk industries
iDenfy, a global RegTech leader in identity verification and fraud prevention solutions, announced a new partnership with iGaming Express, a trusted consultancy company specializing in high-risk industries with a strong focus on the iGaming sector. By integrating iDenfy’s AI-powered identity verification software, iGaming Express will help its clients improve their verification flows through better conversions and complete compliance with Know Your Customer (KYC) regulations on a global scale, no matter the industry or jurisdiction.
iGaming Express is a consultancy known for its deep expertise in helping clients navigate the complexities of international regulations, especially in heavily regulated, high-risk industries, such as iGaming. The company offers a comprehensive suite of services, including licensing support, strategic business planning, and legal advisory on various compliance matters, including KYC regulations, all tailored to its clients’ industry specifics.
As businesses operating in highly regulated sectors face rising scrutiny from global regulators, identity verification has emerged as a crucial element in maintaining compliance and protecting against fraud. With the increasing shift of high-risk industries to digital platforms, iGaming Express team’s main goal is to strengthen client trust and compliance through innovative and more precise technologies. Due to this factor, and the need to scale on a global level while catering to different clients’ needs, the consultancy platform decided to integrate iDenfy’s identity verification solution and improve remote onboarding for its partners.
iGaming Express looked for a fully automated KYC solution to meet these challenges without sacrificing customer experience. Currently, with iDenfy’s cutting-edge identity verification software, the company can provide its clients with real-time biometric authentication and document verification across more than 200 countries. This shift has enabled iGaming Express to onboard clients seamlessly and securely. According to Domantas Ciulde, the CEO of iDenfy, businesses that deal with high-risk clients, for example, fintech or crypto platforms, including other industries like iGaming and sports betting, need to have specific licenses in line with their operating country and jurisdictional requirements. iDenfy has partners all around the world, with expertise in helping onboard such high-risk clients. “Our ID verification solution detects risks in real-time, preventing bad actors from accessing services in the very first step of the customer journey,” explained Domantas Ciulde.
The integration of iDenfy’s verification technology into iGaming Express’s digital infrastructure has already yielded significant improvements. The automated system validates user identities through secure facial recognition and cross-referenced document checks, helping eliminate the possibility of fraud through fake as well as duplicate identities. As part of their roadmap, iGaming Express plans to incorporate iDenfy’s AML screening and Know Your Business (KYB) tools to further enhance their due diligence processes.
“When one of my trusted partners recommended iDenfy, the decision was clear. Our operations are fully remote, and until now, verifying a client’s identity without face-to-face interaction was challenging. iDenfy brings us a level of assurance and efficiency we couldn’t find elsewhere. It allows us to verify identities instantly, while reducing risk and ensuring we meet our regulatory obligations,” noted Alex Szilaghi, the CEO of iGaming Express.
“At iDenfy, we understand the unique compliance and fraud prevention needs of high-risk industries. Our collaboration with iGaming Express ensures that they can remotely verify client identities with accuracy and speed. This is about more than compliance; it’s about enabling safer digital interactions and protecting both the business and its customers,” added Domantas Ciulde, the CEO of iDenfy.
In industries like online gambling, where fraud schemes can involve complex identity manipulation and cross-border financial crimes, reliable identity verification becomes essential. According to industry research, identity fraud contributes significantly to global financial losses, with the projected cost of online fraud expected to surpass $100 billion by 2029. Regulatory bodies worldwide are mandating tighter controls, and businesses are under pressure to implement reliable onboarding processes that prevent misuse while maintaining a smooth user experience.
As more high-risk sectors digitize their operations, collaborations like this serve as an example of how identity verification technology can drive both operational efficiency and long-term trust. With iDenfy’s scalable RegTech solutions, iGaming Express is well-positioned to continue delivering compliant, secure, and client-focused services in the evolving digital age.
The post iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets appeared first on European Gaming Industry News.
Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.
BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.
Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.
Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.
In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.
The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Firm points to more LATAM teams, heavier digital viewing and second-screen habits as key drivers for new campaign strategies.
Sports marketing in Latin America will face a different playbook during the FIFA World Cup 2026, according to a new analysis from Latam Intersect. The firm says the expanded tournament format, combined with prime-time scheduling for the region and more digital consumption, will change how brands plan media, content and real-time engagement.
The 2026 edition will feature 48 national teams, 104 matches and three host countries. FIFA projects more than 6 billion people will follow the tournament in some way, Latam Intersect said. For Latin America, the firm highlights the added weight of having 10 regional teams qualified, alongside the region’s historical performance in the competition.
Latam Intersect argues that the LATAM fan base is now younger and more active online, with a predominant age range of 22 to 33 and strong Gen Z and millennial presence. The company cites data indicating 41% of fans already watch matches via digital platforms and 51% use social media while watching on TV, turning each match into a continuous “second-screen” engagement window.
“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,”, said Livia Gammardella, Head of Marketing and Digital de Latam Intersect.
The firm also breaks the audience into three archetypes—casual fan, devoted fan and “fanático”—and says brands often underperform by treating the World Cup audience as one segment. It adds that women fans and fans arriving through pop culture, memes and music are growing audiences that global campaigns frequently miss.
A major difference versus the 2018 and 2022 tournaments is match timing for the region, with most games expected to land in prime time for Latin America, the company said. “A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect”, said Claudia Daré, socia y cofundadora de Latam Intersect.
The company said it has published a related eBook on platform behaviors across Instagram, TikTok and X, alongside market-specific audience data and planning framework
The post Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Claudia Daré partner and co-founder of Latam Intersect.
Sports marketing will change in Latin America during the 2026 World Cup
The biggest tournament in history arrives with an unprecedented strategic window for brands: prime-time matches, more Latin American national teams, and an audience that is radically more digital and diverse.
The 2026 World Cup is not just the most ambitious edition in the tournament’s history. For Latin America, it represents a convergence of factors never seen in any previous edition: ten national teams from the region qualified, matches will air in prime time, and an audience that experiences football in ways that would have been unimaginable a decade ago.
With 48 national teams, 104 matches, and three host countries, FIFA projects that more than 6 billion people will follow the tournament in some way. For Latin America, whose national teams have won the World Cup 10 times, the competition arrives with a particularly strong emotional weight.
An audience that no longer watches football in silence
The profile of the Latin American fan has changed profoundly. The dominant age bracket today is between 22 and 33 years old, with a strong presence of Gen Z and millennials. This segment does not just consume the sport; it comments on it in real time, amplifies opinions on social media, and lives every match with a phone in hand.
The data is striking: 41% of fans already watch matches through digital platforms, and 51% use social media simultaneously while watching on television. This turns every match into a 90-minute window of continuous engagement, an opportunity that traditional communication strategies, designed for a passive consumer, are simply not built to capture.
“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,” says Livia Gammardella, Head of Marketing and Digital at Latam Intersect.
Three profiles, three different conversations
Not all fans are the same, and treating them as if they were is one of the most common mistakes in communication strategies for major sporting events. Audience analysis identifies three clearly different archetypes: the casual fan, who gets caught up in the spirit during important matches but disconnects if their team is eliminated; the devoted fan, loyal to their team and routines, who sees any brand opportunism as disrespect; and the fanatic, for whom football is identity and belonging, and who grants loyalty only to those who demonstrate a genuine connection to the sport.
To these three segments are added fast-growing audiences that global campaigns often ignore: women fans, whose digital engagement continues to grow steadily, and supporters who come to football through pop culture, memes, and music.
Prime time as a strategic window
One of the most significant differences from the last two World Cups is the broadcast schedule. In 2018 and 2022, the time zones of Russia and Qatar pushed matches into Latin American mornings or afternoons. In 2026, most matches will fall in prime time across the region, opening an opportunity that practically did not exist in recent editions.
“A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect,” says Claudia Daré, partner and co-founder of Latam Intersect.
The Latin American fan of 2026 is younger, more digital, and more diverse than in any previous edition. Digital platforms have shifted from being support channels to becoming the main stage. And while the conversation is global in scale, it is always local in content.
The tournament will unfold simultaneously on two screens. Instagram works as a visual archive and positioning channel. TikTok is where trends are born, rewarding native creativity over expensive production. X is the public square for minute-by-minute conversation, with relevance windows that close in a matter of seconds. And physical spaces, bars, fan fests, family gatherings, regain prominence that the schedules of the last two editions had reduced considerably.
Treating them as a single distribution channel is, according to specialists, the fastest way for a brand to go unnoticed.
The 2026 World Cup arrives with an architecture unlike any previous edition: more countries, more matches, more screens, and an audience that does not wait for kickoff to start the conversation. In Latin America, where football functions as a shared language across generations, social classes, and borders, the tournament promises to be a moment of cultural cohesion on a historic scale.
The post Sports marketing will change in Latin America during the 2026 World Cup appeared first on Americas iGaming & Sports Betting News.
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