Africa
SAFA Renews its Partnership with Hollywoodbets
The South African Football Association (SAFA) has renewed its partnership with Hollywoodbets, ensuring the continued support and growth of the Hollywoodbets Super League.
This milestone reinforces Hollywoodbets’ unwavering commitment to advancing women’s sports in South Africa and beyond. The Hollywoodbets Super League stands as a beacon of progress, providing female athletes with a platform to showcase their talent and compete at the highest level.
This renewed partnership between Hollywoodbets and SAFA reflects a shared vision to elevate women’s football, fostering a league that is both competitive and inspirational while paving the way for South Africa to become a dominant force in global women’s football.
SAFA CEO Ms Lydia Monyepao said: “The renewal of sponsors in a tough economy must be applauded in the growth of women’s football. Our recent launch of the South African Women’s Football Strategy demonstrates our focus in this area and Hollywoodbets has put their money where their mouths is in supporting women’s growth through football. Our aim is to be in the forefront in developing girls who play a role in our society into women, and through this league we have seen more players and more women leaving our shores to work as players, coaches etc. This is a testament of the value partners add into the lives of women in football. Through the SABC, over 50 matches will be seen live on SABC 1 and more on the Sport Channel, including SABC+. This has created a great platform for our players to inspire the next generation.”
“Hollywoodbets is proud to renew its partnership with SAFA, a collaboration that reflects our shared commitment to the growth and professionalisation of women’s football in South Africa, This continued partnership underscores our dedication to inspiring young girls across the country, showing them that with passion and perseverance, they too can become stars like the heroes they look up to,” said Hollywoodbets spokesperson Zandile Dlamini.
The post SAFA Renews its Partnership with Hollywoodbets appeared first on European Gaming Industry News.
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Organisers say the annual community race drew more than 3,500 spectators, with Botswana Gambling Authority and the Ministry of Sport and Arts involved.
PopOK Gaming has sponsored Botswana’s annual TT Cup Challenge Horse Racing Event, backing the community race as it drew what organisers described as its biggest crowd to date.
The company said this year’s TT Cup Challenge attracted more than 3,500 spectators from neighbouring villages. The event is positioned as a community sports fixture celebrating Botswana’s horse racing tradition.
PopOK Gaming said it worked alongside long-standing partners including the Botswana Gambling Authority and the Ministry of Sport and Arts, and with TT Cup founder Mr. Tymon and other sponsors, to support delivery of the event.
The company also used the event for stakeholder engagement, saying its team met with Mr. Kemorwale, CEO of the Botswana Gambling Authority, and the Hon. Minister of Sport and Arts, Jacob Kelebeng. PopOK Gaming said discussions covered the future of Botswana’s gaming sector, industry development, and opportunities for collaboration.
PopOK Gaming said the sponsorship forms part of its wider strategy to build partnerships in regulated markets while supporting community engagement and responsible industry development.
The post PopOK Gaming sponsors Botswana’s TT Cup Challenge horse racing event appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SpringbokCasino.co.za has launched a July promotion offering players 25 free spins on SpinLogic slot title Seahorse Surge, using coupon code MINIONS. The operator said the offer is valid throughout July on its South Africa-facing site.
The campaign is positioned around a “Minions in the Wild – Nature’s Greatest Helpers” theme, timed to coincide with the release window of a new Minions film. SpringbokCasino’s creative frames the promotion through five animal “archetypes” — meerkats, hyenas, dassies, warthogs and elephants — as analogies for different styles of play.
“Every ecosystem needs its helpers, and every winning session needs the right mix of patience, timing, and a little bit of glorious chaos,” said Daniel Van Wyke, Casino Manager at SpringbokCasino. “This July, we celebrate South Africa’s wildest ‘Minions’—and give our players 25 free spins to cause some fun trouble of their own.”
SpringbokCasino described Seahorse Surge as featuring “cascading wins and rising multipliers.”
The press release also links to a video version of the story hosted at https://lyceum.video/casinonews/260701/260701.mp4.
The post SpringbokCasino ties July free spins to ‘Minions in the Wild’ campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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