Amusnet has taken another significant step in its Italian growth journey by launching its content on PokerStars, one of the most recognised brands in online gaming and part of Flutter Entertainment.

The partnership officially kicked off with the launch of Shining Crown, one of Amusnet’s most iconic and widely played titles. Known for its classic mechanics, engaging gameplay and loyal player following, the game has earned a strong reputation across multiple regulated markets and now arrives on one of Italy’s leading gaming platforms.

The launch further strengthens Amusnet’s presence in Italy, a key regulated market where the company continues to expand its reach through strategic partnerships with leading operators. By joining forces with PokerStars, Amusnet is bringing its proven gaming portfolio to a broader audience while reinforcing its commitment to delivering high-quality entertainment experiences to Italian players.

The collaboration is set to gain further momentum over the coming months. Following the launch of Shining Crown, players will see additional Amusnet favourites added to the platform.

“Partnering with PokerStars marks an important milestone in our expansion strategy in Italy. PokerStars is a globally recognised brand with a strong reputation for delivering exceptional player experiences in regulated markets. This collaboration further strengthens our position in the market and reflects our commitment to providing high-quality gaming entertainment through partnerships with leading operators,” said Polina Nedyalkova, Managing Director of Amusnet Italy.

Once the rollout is complete, PokerStars players in Italy will have access to a certified portfolio of 98 Amusnet games, combining established player favourites with some of the company’s most successful releases.

As Amusnet continues to expand across regulated markets, the launch with PokerStars represents another important milestone that brings together a trusted global operator and a portfolio of games enjoyed by millions of players worldwide.

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Deal extends Octoplay’s partnership with Flutter Entertainment as the supplier adds more regulated market launches in 2026.

Octoplay has entered the Georgian market after going live with Adjarabet, the country’s online gaming operator owned by Flutter Entertainment.

The launch extends Octoplay’s partnership with Flutter, following a series of operator integrations the studio says it has completed since the start of 2026. Since January, Octoplay said it has gone live with Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil, and Novibet in Greece.

The company also pointed to its “largest U.S. market entry to date” in Michigan in December 2025, where it debuted simultaneously with BetMGM, FanDuel, Fanatics and Rush Street Interactive.

“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” says Saba Ugrelidze, CEO (Chief Elvis Officer) at Octoplay. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”

“We are pleased to partner with Octoplay and introduce their portfolio to our players,” says Avtandil Oboladze, Gaming Director at Adjarabet. “Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”

Octoplay said it now holds active licenses in 17 jurisdictions: the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland, and Georgia.

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Flutter Entertainment has announced a major expansion of its partnership with Cure Leukaemia, becoming the charity’s first-ever global corporate partner under a three-year agreement running to 2028.

Building on Flutter’s long-standing support for the charity, the renewed and extended partnership significantly enhances the scale and global reach of its colleague fundraising and its impact. It is expected to generate $1.3 million (or £1 million) every year for Cure Leukaemia, supporting six major clinical trials already primed for delivery and allowing expansion of the globally significant Trials Acceleration Programme from 15 centres to 25. Flutter’s financial commitment will also secure funding of the complementary IMPACT networks – one of only two transplant and cell therapy trials networks in the world – and the recently established MyeCare Registry generating real world data on UK patients with acute myeloid leukaemia.

Since its inception in 2023, the partnership has already raised more than $2.7 million in new funding for the blood cancer-focused charity, driven by colleague participation in endurance events and headline sponsorship of the charity’s “The Tour 21” and “London2Paris” events. This substantial contribution has accelerated clinical trial timelines, strengthened specialist nurse provision and improved access to potentially life-saving treatments for people with blood cancers across the UK.

As a new global partner, Flutter will continue as headline supporter of these cycling initiatives, while expanding the partnership globally through the launch of the Cure Leukaemia Running Club. This evolution will offer Flutter’s 29,000 colleagues across more than 30 countries the opportunity to take part in flagship marathon and other running events, virtual challenges and community fundraising initiatives worldwide. The addition of running-focused initiatives will directly contribute to funding two clinical trials per year and support specialist clinical trials nurses in ten new centres.

Kerry McNally, Group Head of Communities and Engagement at Flutter Entertainment, said: “This partnership brings together two things that matter deeply to our people. The power of sport to bring communities together and the belief that everyone deserves access to better health outcomes. What makes this so powerful is that it is driven by our colleagues. Their energy, commitment, and willingness to push themselves to make a difference. Becoming Cure Leukaemia’s first global partner allows us to scale that collective effort and deliver real impact for patients around the world.”

James McLaughlin, Chief Executive of Cure Leukaemia, said: “Flutter’s support since 2023 has been of pivotal importance in funding pioneering clinical trials with the potential to transform the lives of blood cancer patients across the UK. What has been especially striking is the way colleagues from Flutter have consistently fronted up, with passion, energy, and commitment for our cause.

“Their collective effort has been instrumental to our impact so far, and this new global commitment will allow us to run more trials, expand the Trials Acceleration Program, and reach more families who urgently need access to the latest treatments. In December 2025, a number of globally impacting clinical trials were presented at the American Society of Haematology Conference, including the AMMO trial, which is supported through the Trials Acceleration Program, demonstrating the global impact and importance of Flutter’s continued support.”

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