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The Jockey Club Appoints Jim Mullen as Group Chief Executive

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The Jockey Club has appointed Jim Mullen as Group Chief Executive.

Mullen joins The Jockey Club from Reach plc, the largest commercial news publisher in the UK and Ireland, where he has been Chief Executive since 2019.

He will succeed Interim Group Chief Executive, Charlie Boss, who has been in the post since December 2024, following Nevin Truesdale’s decision to step down from the role at the end of last year after 11 years at the organisation.

Mullen, 54, will leave Reach plc, which runs more than 120 publishing brands including the Mirror, Daily Express, Daily Record and Daily Star, and begin his new role with British horseracing’s largest commercial organisation and employer on June 1.

Established in 1750 to act in the long term best interests of British racing, The Jockey Club runs some of the nation’s biggest sporting events, including the Cheltenham Festival, Randox Grand National at Aintree and the Betfred Derby Festival at Epsom Downs. Thousands of racehorses also use The Jockey Club’s training centres in Newmarket, Lambourn and Epsom every year, while the organisation also runs The National Stud in Newmarket and the charity, Racing Welfare, which makes help available to everyone in racing.

A horseracing fan and racehorse owner, Mullen was Group Chief Executive of Ladbrokes Coral Group plc between March 2015 and March 2018, having previously been Managing Director of Ladbrokes Digital and Chief Operating Officer of William Hill Online. Prior to that he was Digital Strategy Director and Director of Product Management at News International and Director of Digital at Publicis Group.

In addition he is currently a non-executive Board member of Racecourse Media Group, the umbrella organisation responsible for media rights involving 61 racecourses in Britain and Ireland.

Speaking about the appointment, Jim Mullen said: “While The Jockey Club will be known to many as one of the most prestigious and established organisations in British sport, it is also a forward-thinking and exciting business with its focus firmly on the future.

“As a lifelong horseracing fan who has spent some of the best days of my life on racecourses, I could not be more proud to join The Jockey Club’s passionate and dedicated team through what I hope will be an exciting new chapter.

“Publishing and horseracing might appear to be two very different industries on the surface. However, they share a focus on providing value and quality for the customer while nurturing happy and motivated teams across multiple sites and I am passionate about delivering both.

“I would like to thank all my colleagues at Reach for their hard work and all that has been achieved together over the past six years. I now look forward to forging new relationships in horseracing and renewing others developed during my time in the gambling industry.”

The Jockey Club’s Senior Steward, Baroness Dido Harding, said: “I am delighted to welcome a leader of Jim’s calibre and experience as our next Group Chief Executive.

“He has a long and distinguished track record of delivering strong growth in the publishing and gambling sectors and is also familiar with the complexities of the British racing industry, its structure and challenges, as well as the very many opportunities we have to broaden our fanbase.

“Jim will bring with him a wealth of experience and expertise, while also being a racing fan at heart who is passionate about promoting the sport and the incredible experiences we are able to offer our customers.”

Charlie Boss will continue as Interim CEO until Mullen takes up his new post and will remain at The Jockey Club until July to support and ensure a smooth transition.

Baroness Harding added: “On behalf of the Stewards and Members of The Jockey Club, I would like to thank Charlie Boss for the tremendous commitment, enthusiasm and drive he has shown over the past four months in this role.

“Charlie’s deep understanding of The Jockey Club, our teams and the industry allowed him to really hit the ground running and provide clear leadership during our busiest time of the year with our major festivals at Cheltenham and Aintree in March and April. We are incredible lucky to have him as our Interim CEO.”

Charlie Boss, Interim CEO, said: “Jim has all of the skills and experience that The Jockey Club needs to realise its full potential, and I can’t think of a better person to hand the baton over to this summer.

“My energy and focus before Jim arrives will be on creating the solid foundations to ensure he and this wonderful organisation are positioned to thrive.”

The post The Jockey Club Appoints Jim Mullen as Group Chief Executive appeared first on European Gaming Industry News.

CreedRoomz

CreedRoomz launches Maradona Run live game show with licensed rights

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The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.

CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.

The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.

Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.

The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Armen Mnatsakanyan Head of Sales Department at CreedRoomz

“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights

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Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.

Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.

While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.

Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.

Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.

“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”

The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.

Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.

The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.

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Amusnet

Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition

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As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.

This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.

In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.

Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.

Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.

With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.

Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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