QCI and Maropost Deepen Partnership, Giving Casinos More Control Over Engaging and Personalizing Customer Interactions

Quick Customer Intelligence (QCI) has deepened its partnership with Maropost, the leading provider of B2C ecommerce and retail technology. The partnership enables more meaningful and proactive communication between QCI’s casino clients and the casino guests.

B2C companies are often bogged down by the expense and time spent managing technology tools, pulling focus away from the customer experience. Maropost enables QCI, and its casino clients, to stop focusing on tech and return their guests to the center of their business.

Key to making this happen is Maropost’s “unified identifier” (UID). Casino operators can now use their own “player IDs” as Maropost’s UID, enabling a unified view of guest activity, even in cases of shared guest email addresses. Flexible UIDs result in improved tracking, engagement, and personalized communications across multiple channels.

“Managing customer relationships and guest satisfaction is at the very heart of success. A unified view of the guest experience is critical. and great partners such as QCI, and their network of casino clients, recognize that, too,” said Jarred Young, VP of Revenue at Maropost.

Since loyalty programs, shared email addresses, on-premises interactions, and multi-channel engagement are crucial to the gaming industry, the partnership enables casinos to:

• Increase efficiency and data integration

• Seamlessly unify customer profiles across touchpoints

• Enhance personalization regardless of email address

• Improve operational efficiency and customer segmentation

“Guest experience is everything in our business. Loyalty, engagement, retention, and real-time interaction, Maropost not only understands, but delivers for our clients,” said Andrew Cardino, co-founder of QCI, said.